《国际商务 International Business》课程教学资源（PPT课件）01 globalization

International Business (1)国际商务黄蕙萍Huang,HuipingEconomic School.Whut

1 International Business (1) 国际商务 Huang,Huiping 黄蕙萍 Economic School.Whut

GlobalizationLearningObjectives:Understandwhatis meant bytheterm globalization.Befamiliarwiththe main causesof globalization.Have a good grasp of the main arguments in the debates over theimpact of globalizationonsecurity,incomelevels,labor andenvironmentalpolicies,and nationalsovereignty.2

2 1 Globalization Learning Objectives: ⚫ Understand what is meant by the term globalization. ⚫ Be familiar with the main causes of globalization. ⚫ Have a good grasp of the main arguments in the debates over the impact of globalization on security, income levels, labor and environmental policies, and national sovereignty

In this unit :1.1 WHAT JS GLOBALIZATION ?1.2 The main drivers of globalization1.3 The changes caused by globalization1.4 Main issues in the course3

3 In this unit : ⚫ 1.1 WHAT IS GLOBALIZATION ? ⚫ 1.2 The main drivers of globalization ⚫ 1.3 The changes caused by globalization ⚫ 1.4 Main issues in the course

1.1 WHAT IS GLOBALIZATION ?

4 1.1 WHAT IS GLOBALIZATION ?

A Global worldIn this interdependent global economy, an American mightdriveto work in a car designed in Germanythatwasassembled in Mexico by Daimler Chrysler from componentsmade in the United Statesand Japanthat were fabricatedfromKoreansteeland Malaysianrubber.Shemayhavefilled the carwith gasoline at a service station owned by a Britishmultinational company that changed its name from BritishPetroleumto BP tohide itsnational origins.The gasoline couldhave been made from oil pumpedout of a well off the coastofAfrica by a French oil company that transported it to theUnited States in a ship owned by a Greek shipping line.While driving to work, the American might talk to herstockbroker on a Nokia cell phone that was designed inFinland and assembled in China using chip sets produced inTaiwan that were designed by Indian engineers working at afirminSan Diego, California, called Qualcomm

A Global world In this interdependent global economy, an American might drive to work in a car designed in Germany that was assembled in Mexico by Daimler Chrysler from components made in the United States and Japan that were fabricated from Korean steel and Malaysian rubber. She may have filled the car with gasoline at a service station owned by a British multinational company that changed its name from British Petroleum to BP to hide its national origins. The gasoline could have been made from oil pumped out of a well off the coast of Africa by a French oil company that transported it to the United States in a ship owned by a Greek shipping line. While driving to work, the American might talk to her stockbroker on a Nokia cell phone that was designed in Finland and assembled in China using chip sets produced in Taiwan that were designed by Indian engineers working at a firm in San Diego, California, called Qualcomm

She couldtell the stockbroker to purchase shares in DeutscheTelekom, a German telecommunications firm transformed from aformer state-owned monopolyinto a global company by an IsraeliCEo.She mayturn on the car radio, which was made in Malaysia by aJapanesefirm,tohearapopularhip-hopsongcomposedbyaSwedeand sung by a group of Danes in English who signed a recordcontract with a French music company to promote their record inAmerica.The driver might pull into a drive-through coffee stall run by aKorean immigrant and order "single-tall-nonfatlatte"and chocolate-Brazilandthecoveredbiscotti.Thecoffeebeanscome fromchocolate from Peru, whilethe biscotti was made locally using an oldItalian recipe.After the song ends,a news announcer might inform the Americanlistener that anti-globalization protests at a meeting of heads ofstate in Genoa, Italy, have turned violent.One protester has beenkilled.The announcerthen turns to the next item, a story about howan economic slowdown in America has sent Japan's Nikkei stockmarketindexto16-yearlows

She could tell the stockbroker to purchase shares in Deutsche Telekom, a German telecommunications firm transformed from a former state-owned monopoly into a global company by an Israeli CEO. She may turn on the car radio, which was made in Malaysia by a Japanese firm, to hear a popular hip-hop song composed by a Swede and sung by a group of Danes in English who signed a record contract with a French music company to promote their record in America. The driver might pull into a drive-through coffee stall run by a Korean immigrant and order "single-tall-nonfat latte" and chocolate￾covered biscotti. The coffee beans come from Brazil and the chocolate from Peru, while the biscotti was made locally using an old Italian recipe. After the song ends, a news announcer might inform the American listener that anti-globalization protests at a meeting of heads of state in Genoa, Italy, have turned violent. One protester has been killed. The announcer then turns to the next item, a story about how an economic slowdown in America has sent Japan's Nikkei stock market index to 16-year lows

1.1 WHAT IS GLOBALIZATION ?Globalization refers to the shift toward amore integrated and interdependent worldeconomy.（更加整体化而又彼此相互依赖的世界经济的趋势）Globalization in Two categoriesGlobalization has several differentfacetsincluding the globalization of markets andthe globalization of production

7 1.1 WHAT IS GLOBALIZATION ? ⚫Globalization refers to the shift toward a more integrated and interdependent world economy. （更加整体化而又彼此相互依赖的世界经济的趋势） ⚫Globalization in Two categories: Globalization has several different facets, including the globalization of markets and the globalization of production

1.1.1globalizationofmarketsTheglobalizationof markets:Moving away from an economic system in whichnational markets are distinct entities, isolated bytrade barriers and barriers of distance, time, andculture, and toward a system in which nationalmarkets are merging into one global market.是指在历史上互不相同的工业部门和被贸易、时空和文化壁垒分隔的各国国内市场正在汇合成一个巨大的全球市场

8 1.1.1 globalization of markets ⚫The globalization of markets: Moving away from an economic system in which national markets are distinct entities, isolated by trade barriers and barriers of distance, time, and culture, and toward a system in which national markets are merging into one global market. 是指在历史上互不相同的工业部门和被贸易、时空 和文化壁垒分隔的各国国内市场正在汇合成一个巨 大的全球市场

The features of Globalization of markets?Why does every Mcdonald'sshare the same menu?Cana company who doesn'thave the size of Mcdonald'sbenefitsfromthe globalizationofmarkets?WhydoBigMacstastealittlebit differently in differentcountries?mWhydoKFCsalwaysaccompany withMcdonald's?i'mlovinit我就喜欢

9 ⚫ Why does every Mcdonald’s share the same menu? ⚫ Can a company who doesn’t have the size of Mcdonald’s benefits from the globalization of markets? ⚫ Why do Big Macs taste a little bit differently in different countries? ⚫ Why do KFC s always accompany with Mcdonald’s? The features of Globalization of markets?

The features of Globalization of markets:(1)InternationalCompaniesofferStandardproductstobenefitand promotetheglobalization(2)A company does not have to be the SizEof multinationalgiantsto benefit from theglobalizationofmarkets.(3)Very significantDIFFERENCESstillexistbetween nationalmarkets along many relevant dimensions(4)MarketsforINDUSTRYGOODSandRAWMATERIALserveauniversal needtheworldover.(5) In many markets, the same firms frequently confront each otherasCOMPETETORSinnationafternation.AmericanMarket?JapaneseMarket?GermanMarket?KoreanMarket?ChineseMarket?10GLOBALMARKET!OR:

10 The features of Globalization of markets: (2) A company does not have to be the SIZE of multinational giants to benefit from the globalization of markets. (3) Very significant DIFFERENCES still exist between national markets along many relevant dimensions (4) Markets for INDUSTRY GOODS and RAW MATERIAL serve a universal need the world over. (5) In many markets, the same firms frequently confront each other as COMPETETORS in nation after nation. (1) International Companies offer Standard products to benefit, and promote the globalization American Market? Japanese Market? German Market? Korean Market? Chinese Market? OR: GLOBAL MARKET!