《国际商务 International Business》课程教学资源（PPT课件）00 Intro to the course

S (0)InternationalBusiness国际商务黄蕙萍Huang, HuipingEconomic School. Whut

International Business (0) 国际商务 Huang, Huiping 黄蕙萍 Economic School. Whut

1. Basic Info

1. Basic Info

Course:InternationalBusiness（国际商务）Oo The honor of the course:(1)武汉理工大学精品课程：(2)武汉理工大学教学内容方法及考核方式改革试点课程国贸1401-02Classes:OHours and Credit : 40/ 2.5Bilingual (中文/English)Language:Class meet :(Week 1-14)?8:00-9:40，鉴主-101Mondays:单周Wednesdays：8:00-9:40,鉴主-101

 Course: International Business (国际商务)  The honor of the course: （1） 武汉理工大学精品课程； （2） 武汉理工大学教学内容方法及考核方式改革试点课程  Classes: 国贸1401-02  Hours and Credit : 40/ 2.5  Language： Bilingual (中文/English)  Class meet : (Week 1-14) Mondays： 8:00-9:40, 鉴主-101 单周Wednesdays：8:00-9:40, 鉴主-101

How to contact me:(1) My E-mail:(2) My Tel :O(3) My QQ:O(4）My Office Hours（每周定时定点的答疑辅导)：Wednesdays: 17:30-18:30 (From 1st to 14thweek) Or by appointmentAt :鉴4 ， 10th floor,room xx

How to contact me:  (1) My E-mail：  (2) My Tel :  (3) My QQ:  (4) My Office Hours (每周定时定点的答疑辅导): Wednesdays: 17:30-18:30 (From 1st to 14th week) Or by appointment At : 鉴4 ，10th floor, room xx

2. Course description

2. Course description

Mi'mlovin'it我就喜欢1. How to get a firm internationalized?2. How (when, where, on what scale)to enter anothermarket?3.Whatisprofiting Model? Business Models?4.Whoareit'scompetitors（orbizpartners)?5.Howtooperateaninternationalcompany?How to operate and manage business?

1. How to get a firm internationalized? 2. How (when, where, on what scale) to enter another market? 3. What is profiting Model? Business Models? 4. Who are it’s competitors（or biz partners）? 5. How to operate an international company ? How to operate and manage business?

课程介绍及要求----SyllabusDescriptionThis course is intended to cover :the background of international business andthe theoretical foundations through someinvestigations of cases and facts.（国际商务活动的背景和理论基础）O the environment of doing international business（国际商务活动的环境）o thephases of doinginternational business（国际商务活动的阶段）o the international enterprises and its strategies（国际企业及其战略）

课程介绍及要求-Syllabus Description This course is intended to cover :  the background of international business and the theoretical foundations through some investigations of cases and facts. (国际商务活动的背景和理论基础)  the environment of doing international business (国际商务活动的环境)  the phases of doing international business (国际商务活动的阶段)  the international enterprises and its strategies (国际企业及其战略)

The course contains5parts:o An over view :概述Chap.1o country differences:国别差异Chap23,4全球战略International trade and进入外国市场investment·全球贸易跨境贸易与投资chap5,6,78营销战略和研发Global monetary system:O全球制造全球货币体系Chap9，10全球人力资源管理Strategies of Int'I Biz:?国际商务战略与策略Chap11-16

The course contains 5 parts:  An over view : 概述 Chap. 1  country differences : 国别差异 Chap 2 ,3,4  International trade and investment 跨境贸易与投资 Chap5,6,7,8  Global monetary system : 全球货币体系 Chap9,10  Strategies of Int’l Biz: 国际商务战略与策略Chap11-16 •全球战略 •进入外国市场 •全球贸易 •营销战略和研发 •全球制造 •全球人力资源管理

阶段一：规划全球商务企业PHASE 1 : PLANNING THE GLOBAL BUSINESSENTERPRISE辨明全球商机（第1、3、4、6、10章）IDENTIFYING GLOBAL BUSINESS OPPORTUNITIES (Chapters13, 4, 6, 10)分析国际竞争者（第1，4章）ANALYZING INTERNATIONAL COMPETITORS (Chapters 1, 4)评估经济-地理环境（第2，7章）ASSESSINGTHEECONOMIC-GEOGRAPHICENVIRONMENT(Chapters 2, 7)评估社会-文化环境（第3章）ASSESSING THE SOCIAL-CULTURAL ENVIRONMENT (Chapter 3)评估政治-法律环境（第2，5章）ASSESSING THE POLITICAL-LEGAL ENVIRONMENT (Chapters 2,5)

阶段一：规划全球商务企业 PHASE 1 : PLANNING THE GLOBAL BUSINESS ENTERPRISE ● 辨明全球商机（第1、3、4、6、10章） IDENTIFYING GLOBAL BUSINESS OPPORTUNITIES (Chapters 1, 3, 4, 6, 10) ● 分析国际竞争者(第 1, 4章) ANALYZING INTERNATIONAL COMPETITORS (Chapters 1, 4) ● 评估经济-地理环境(第 2, 7章) ASSESSING THE ECONOMIC-GEOGRAPHIC ENVIRONMENT (Chapters 2, 7) ● 评估社会-文化环境（ 第3章 ） ASSESSING THE SOCIAL-CULTURAL ENVIRONMENT (Chapter 3) ● 评估政治-法律环境（ 第2, 5章 ） ASSESSING THE POLITICAL-LEGAL ENVIRONMENT (Chapters 2, 5)

阶段二：组织国际商务活动PHASE2:ORGANIZINGFORINTERNATIONALBUSINESSACTIVITIES选择一种全球公司结构（第6，10，11，12章）SELECTING A GLOBAL COMPANY STRUCTURE (Chapters 6, 1O, 11)12)全球商务运作的财政来源（第8，9，12章）FINANCINGSOURCESFORGLOBALBUSINESSOPERATIONS(Chapters 8,9, 12)创造全球信息管理系统（第14章）CREATINGAGLOBALMANAGEMENTINFORMATIONSYSTEM(Chapter 14)识别国际商务活动的人力资源（第15章）IDENTIFYINGHUMANRESOURCESFORGLOBALBUSINESSACTIVITIES(Chp. 15)国际融资和商务风险管理（第8，9章）MANAGINGINTERNATIONAL FINANCIAL ANDBUSINESSRISKS(Chapters 8, 9)

阶段二：组织国际商务活动 PHASE 2 : ORGANIZING FOR INTERNATIONAL BUSINESS ACTIVITIES ●选择一种全球公司结构 (第6, 10, 11, 12章) SELECTING A GLOBAL COMPANY STRUCTURE (Chapters 6, 10, 11, 12) ●全球商务运作的财政来源(第8, 9, 12章) FINANCING SOURCES FOR GLOBAL BUSINESS OPERATIONS(Chapters 8, 9, 12) ●创造全球信息管理系统(第14章) CREATING A GLOBAL MANAGEMENT INFORMATION SYSTEM(Chapter 14) ●识别国际商务活动的人力资源(第15章) IDENTIFYING HUMAN RESOURCES FOR GLOBAL BUSINESS ACTIVITIES(Chp. 15) ●国际融资和商务风险管理(第8, 9章) MANAGING INTERNATIONAL FINANCIAL AND BUSINESS RISKS(Chapters 8, 9)