《供应链系统设计与管理》课程教学课件（讲稿，研究生）Chapter 11 Coordinated Product and Supply Chain Design

Chapter 11Coordinated Product and Supply ChainDesign王长琼物流工程学院武汉理工大学

Chapter 11 Coordinated Product and Supply Chain Design 王长琼 物流工程学院 武汉理工大学

ObjectivesDesignforlogistics(DFL)-design forpackaging andtransportation-standardization andmodularization-delaying differentiation (postponement strategy)NewtrendsinSCM-Masscustomization andSCM11-2

11-2 Objectives  Design for logistics (DFL) -design for packaging and transportation -standardization and modularization -delaying differentiation (postponement strategy)  New trends in SCM -Mass customization and SCM

Case:HPDeskJetPrinterSupplyChain??LeadtimeUSICMfgSupplierDCEuropePCATFATSupplielDCPrintFarEastSupplierSupplierDCMechanismFig.11-1theVancouversupplychain11-3

11-3 Case: HP DeskJet Printer Supply Chain  Fig. 11-1 the Vancouver supply chain US

打印机制芯片元件集成电路动力装置FinishedDeskJet制成品打印电路板电路板元件products温哥华A, AA,用户手册AB, AQ电缆、键区、发动机、塑料打印头驱动板元件AU, AYAK6个月原材料最终产品Fig.11-2 BOM inthe VancouversupplychainIssues:-sevenversions of finishedproduct;-long shipment timeto DCs in Europe & Asia;-DCs had to maintainhigh levels of safety stock-shortages&inventory pilingup inEuropean11-4

11-4 Case: HP DeskJet Printer Supply Chain  Fig. 11-2 BOM in the Vancouver supply chain  Issues:  -seven versions of finished product ;  -long shipment time to DCs in Europe & Asia;  -DCs had to maintain high levels of safety stock  -shortages & inventory piling up in European Finished products A, AA, AB, AQ AU, AY AK

11.1Review:KeyCharacteristics of Supply ChainDemand uncertainty and variability,the bullwhipeffectEconomies of scale in production and transportationLingLead time,in particular due to globalizationTechnology clock-speedOutsourcing?Make?ProductSupply chainstructurestructureProduct&processdesign11-5

11-5 11.1 Review: Key Characteristics of Supply Chain  Demand uncertainty and variability, the bullwhip effect  Economies of scale in production and transportation  Ling Lead time, in particular due to globalization  Technology clock-speed  Outsourcing? Make?  Supply chain structure Product structure Product & process design

11.2 Design for Logistics (DFL)Productand process design thathelptocontrollogistics costs and increase service levels·Economicpackaging and transportationConcurrentandparallel processingStandardization &postponementDesignforproduct lifecycleDFM-ManufacturingDFX~designforXDFA-AssemblyDFD-disassembly(dismantlement)DFR-Return,Recovery,Reclaim11-6

11-6 11.2 Design for Logistics (DFL)  Product and process design that help to control logistics costs and increase service levels  Economic packaging and transportation  Concurrent and parallel processing  Standardization & postponement Design for product life cycle DFX~ design for X DFM- Manufacturing DFA – Assembly DFD –disassembly (dismantlement) DFR – Return, Recovery, Reclaim

1)EconomicTransportationandStorageGoals:Design products so that they canbeefficientlypackedand storedRules:Designpackagingsothatproductscanbeconsolidated at cross dockingpointsDesign productstoefficiently utilizeretail spacePostponementpolicy-delayingassemblydelaying final packaging11-7

11-7 1) Economic Transportation and Storage Goals: Design products so that they can be efficiently packed and stored Rules:  Design packaging so that products can be consolidated at cross docking points  Design products to efficiently utilize retail space Postponement policy ——delaying assembly —— delaying final packaging

ExamplesIkeaWorld'slargest furniture retailer131storesin21countriesLargestores,centralized manufacturingcompactly andefficientlypackedproductsRedesignitsproduct inkits(plates)CustomersassemblyathomeIAIAKER11-8

11-8  Examples  Ikea  World’s largest furniture retailer  131 stores in 21 countries  Large stores, centralized manufacturing, compactly and efficiently packed products  Redesign its product in kits(plates)  Customers assembly at home

Final PackagingDelayuntilaslateaspossibleRepackaging at the cross-docking point iscommonformanyproductsEx.goods inbulk, suchas flour,sugar,rice, grains, bean..11-9

11-9 Final Packaging  Delay until as late as possible  Repackaging at the cross-docking point is common for many products  Ex. goods in bulk, such as flour, sugar, rice, grains, bean

2)Concurrent/ParallelProcessingminimizingleadtimesAchieved by redesigningproductssothatseveral manufacturing steps can takeplaceinparallelModularity/Decoupling is key toimplementationEnables differentinventorylevelsfordifferentparts11-10

11-10 2) Concurrent/Parallel Processing  minimizing lead times  Achieved by redesigning products so that several manufacturing steps can take place in parallel  Modularity/Decoupling is key to implementation  Enables different inventory levels for different parts