《新视野大学英语视听说教程》课程PPT教学课件（第二版）Book 2 Unit 4 Beware of ads

Jinzhou Medical University新视野大学英语视听说教程Book Two

新视野大学英语视听说教程 Book Two Jinzhou Medical University

BLOWN CH AWAN THL Unit4 REVIVAL IN Beware of ads! TELECHARGE.COM212-239-6200 LLY BLONDE I-GOOD MUSICAL 'HENOMENON! cDonald's ell VORNADo Restaurant HOURS McDonald's Restaurant AMMA mmmm MIA! TIMES SQUARE INFORMATION TIWES SQUARE 画三 SHAREX LANE SHA CENTER MFORMATION CENTER mmmm

BookOneUnitOne教学目标知识目标：Key words and functionalexpressions in thelisteningmaterials;Related information about advertisements andadvertising;能力目标：Identifying the associative meaning of ads;Expressing doubt and explaining;情感且标：Learn toappreciategood ads, and be objectiveabout the sayings in ads

Book One Unit One 知识目标： ✓ Key words and functional expressions in the listening materials; ✓ Related information about advertisements and advertising; 能力目标： ✓ Identifying the associative meaning of ads; ✓ Expressing doubt and explaining; 情感目标： ✓ Learn to appreciate good ads, and be objective about the sayings in ads

教学重点Keywordsand functionalexpressionsinthelisteningmaterialsRelatedinformationaboutadvertisementsIdentifyingtheassociativeand advertisingmeaning of ads>Expressingdoubtandexplaining教学难点

教学难点 ➢ Identifying the associative meaning of ads ➢ Expressing doubt and explaining 教学重点 ➢ Key w ords and functional expressions in the listening materials ➢ Related information about advertisements and advertising

Lead-inCompetetoseehowmuchweknowaboutChineseadActivitieslogo.Youwould findhowdeeplyweareinfluencedbyads.大宝天天见神州行我看行—————-恒源祥羊羊羊过节送礼黄金搭档风驰电大运摩托人要衣装美要靓妆钻石恒久远一颗永流传AD简约不简单利朗商务男装今年过节不收礼收礼还收脑白金

Activities Lead- -inin 大宝 天天见 神州行 我看行 恒源祥 羊羊羊 过节送礼 黄金搭档 风驰电掣 大运摩托 人要衣装 美要靓妆 钻石恒久远 一颗永流传 简约不简单 利朗商务男装 今年过节不收礼 收礼还收脑白金 Compete to see how much we know about Chinese ad logo. You would find how deeply we are influenced by ads

ContentsLead-inListening skillsListening inSpeaking outLet's talkFurther listening and speakingFun time

Lead-in Listening skills Listening in Speaking out Let's talk Further listening and speaking Fun time

Lead-inNowadays,advertisements startto appear on mobile phones, tablet PCs andotherportabledevices.Workingroupsandbrainstormwhereandhowadvertisements could be displayed onportabledevices.Then watch the videoandcomparewithyourresults

Lead- -inin Nowadays, advertisements start to appear on mobile phones, tablet PCs and other portable devices. Work in groups and brainstorm where and how advertisements could be displayed on portable devices. Then watch the video and compare with your results

Lead-inInformationAdvertisingisformAdvertisingaof marketing communication used to persuade造an audience to take or continue some action,usually with respect to a commercial offering, orpolitical or ideological support. The purpose ofadvertising may also be to reassure employees orOXOshareholders that a company is viableorsuccessful

Information Lead- -inin Advertising is a form of marketing communication used to persuade an audience to take or continue some action, usually with respect to a commercial offering, or political or ideological support. The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful. Advertising

Lead-inAdvertising messages are usually paid for by sponsors andviewed via various old media; including mass media such asradionewspaper,magazines,television advertisement,advertisement, outdoor advertising or direct mail; or newmedia such as blogs, websites ortext messages.#

Lead- -inin Advertising messages are usually paid for by sponsors and viewed via various old media; including mass media such as newspaper, magazines, television advertisement, radio advertisement, outdoor advertising or direct mail; or new media such as blogs, websites or text messages

ListeningskillsIdentifying the associativemeaning of ads

Listening skills Identifying the associative meaning of ads