《广告传播理论与实践》课程教学课件（PPT讲稿）The Kids Aren’t Happy - How Unemployed Youth and Social Media Are Remaking The World

The Kids Aren't Happy:How Unemployed Youthand Social Media AreRemaking The WorldADigital Report fromtheRobarts Counterpublics Working GroupRobartsCentreforCanadianStudiesDaniel DracheRobarts Centre for CanadianStudiesDanielJosephResearchAssociateApril2011ROBARTSCENTREFORCANADIANSTUDIES

The Kids Aren’t Happy: How Unemployed Youth and Social Media Are Remaking The World A Digital Report from the Robarts Counterpublics Working Group Robarts Centre for Canadian Studies Daniel Drache Robarts Centre for Canadian Studies Daniel Joseph Research Associate April 2011

We start with the singlequestion:Are social media and the growthin the under 30 demographicglobally the driving forces in thestruggle against authoritarianelites?COBYNCSA

We start with the single question: Are social media and the growth in the under 30 demographic, globally the driving forces in the struggle against authoritarian elites?

2010 and2011haveseenanexplosion of popularsecular uprisings,on parwiththe fall of EastGermanyin1989.Throughout the Arabworld,‘days of ragearedirectedagainstauthoritarianregimesin Tunisia.LibyaandEgypt

2010 and 2011 have seen an explosion of popular secular uprisings, on par with the fall of East Germany in 1989. Throughout the Arab world, ‘days of rage’ are directed against authoritarian regimes in Tunisia, Libya and Egypt

These states haddestroyed almost allindependent civilsocietyorganizations.Theycreated a monsterpolice-stateapparatus thatimprisoned tens ofthousands,torturingcountless others

These states had destroyed almost all independent civil society organizations. They created a monster police-state apparatus that imprisoned tens of thousands, torturing countless others

BloombergAt the core of thisBusinessweekturbulenceisadefiantgeneration that seesno future in astatusTHEKIDSquo world. They areuniversity graduateswith nothing to loseand a future to gainNOTAREThey are smart. Theyareunder 30.Theyarejobless.They are techsavvy.They representa worldwide youthALRIGHTdemographicrevolution.YOUTHUNEMPLOYMENTISTHEGLOBALECONOMYSTICKINGTIMEBOMBHOWTODEEUSEITPLUS:THEFALLACYOFFACEBOOKDEMOCRACYDS

At the core of this turbulence is a defiant generation that sees no future in a status quo world. They are university graduates with nothing to lose and a future to gain. They are smart. They are under 30. They are jobless. They are tech￾savvy. They represent a worldwide youth demographic revolution

Issocial-mediathe key tounderstanding theJasmine Revolutioninallof its complexity?TheTHEFUTUREOFmostpowerfultheoreticalanalysis,found in JosephPOWERNye's The Future of Power,is thatthe newpowerdynamics are driven bycitizen's ability to networkand mobilize with hand-held information devicesurutlendtaidseilaflaieinthaEsiesity-findtceitunsheurahbnbcttergidrAsaconsequence politicalMADELEINEN ALBRIGHThierarchies of authority arebeing challenged as neverJOSEPHS.NYE,Jrbefore

Is social-media the key to understanding the Jasmine Revolution in all of its complexity? The most powerful theoretical analysis, found in Joseph Nye’s The Future of Power, is that the new power dynamics are driven by citizen’s ability to network and mobilize with hand￾held information devices. As a consequence political hierarchies of authority are being challenged as never before

InformationWHO'Sstatechnology isAFRAIDOFshifting powerTWITTER?!towards thecitizen.TwitterFacebook andYouTubeaccelerate thedisseminationofresistance-basednarratives that are then broadcast byglobal news networks

Information technology is shifting power towards the citizen. Twitter, Facebook and YouTube accelerate the dissemination of resistance-based narratives that are then broadcast by global news networks

Are thesetechnologies effective weaponsforadvancing democracy or are they overrated andoversoldasmessengersofnewcitizenshippractices?MANAGEMENTTEAMPASOPVOLLEDIGVERNIEUWDn花MalcolmGladwellPERONGELUKGOEROEPopularthinkers likeMalcolm GladwellEvgeny Morozov andClayShirky tradeblowsovertheutility of social media to the future of radical change

Are these technologies effective weapons for advancing democracy or are they overrated and oversold as messengers of new citizenship practices? Popular thinkers like Malcolm Gladwell, Evgeny Morozov and Clay Shirky trade blows over the utility of social media to the future of radical change

Gladwell thinks thatsocial media doesnot play a majorrole if people wantto revolt.Hence his mosticoniclanguage:“The revolution willnot be tweeted

Gladwell thinks that social media does not play a major role if people want to revolt. Hence his most iconic language: “The revolution will not be tweeted

Gladwell is worried thattoo manytweeting"voices unconnected bythestrongties ofaunifyingideology,meansthatembattled socialmovementswon'tachieve theirgoalsFor success weneed tolooktohierarchicalmovements ofthe pastthat emphasized the“strongties"of activism

Gladwell is worried that too many “tweeting” voices unconnected by the strong ties of a unifying ideology, means that embattled social movements won’t achieve their goals. For success we need to look to hierarchical movements of the past that emphasized the “strong ties” of activism