复旦大学：《英语公众演说 English Public Speaking》课程教学课件（讲稿）Chapter 15 Speaking to Persuade -2

English Public Speaking Chapter 15 Speaking to Persuade -2 复旦大学《英语公众演说》教学团队

English Public Speaking Chapter 15 Speaking to Persuade -2 复旦大学《英语公众演说》教学团队

A Global Picture Informative Speeches Persuasive Speeches Psychology of Persuasion Types of Question Methods of persuasion Ceremonial/Commemorative Speeches

A Global Picture • Informative Speeches • Persuasive Speeches – Psychology of Persuasion – Types of Question – Methods of Persuasion • Ceremonial/Commemorative Speeches

A Global Picture Informative Speeches Persuasive Speeches Psychology of Persuasion Types of Question Methods of Persuasion Ethos, Logos (Evidence +Reasoning), Pathos Ceremonial/Commemorative Speeches

A Global Picture • Informative Speeches • Persuasive Speeches – Psychology of Persuasion – Types of Question – Methods of Persuasion – Ethos, Logos (Evidence + Reasoning), Pathos • Ceremonial/Commemorative Speeches

Methods of persuasion

Methods of Persuasion

3 Methods to Persuade Aristotle. Appeal to ethos Appeal to logos Appeal to pathos

3 Methods to Persuade Aristotle: • Appeal to ethos • Appeal to logos • Appeal to pathos

Ethos

Ethos

Ethos: code of good conduct Ethos: a speaker's credibility, or audiences perception of a speaker's competence and character, existing in the mind of the audience Competence- how an audience regards a speaker's intelligence, expertise, and knowledge of the subject Character- how an audience regards a speaker's sincerity, trustworthiness, and concern for the well-being of the audience

Ethos: code of good conduct • Ethos: a speaker’s credibility, or audience’s perception of a speaker’s competence and character, existing in the mind of the audience. Competence – how an audience regards a speaker’s intelligence, expertise, and knowledge of the subject Character – how an audience regards a speaker’s sincerity, trustworthiness, and concern for the well-being of the audience

T ps Explain competence Establish common ground Speak expressively with conviction Follow ethical norms and values

Tips • Explain competence • Establish common ground • Speak expressively & with conviction • Follow ethical norms and values

Logos

Logos

Logos Aristotle's name for logical appeals Evidence reasoning

Logos • Aristotle’s name for logical appeals • Evidence & reasoning