复旦大学：《英语公众演说 English Public Speaking》课程教学课件（讲稿）Chapter 5 Analyzing the Audience

English Public Speaking Chapter 12 Using visual Aids 复旦大学《英语公众演说》教学团队

English Public Speaking Chapter 12 Using Visual Aids 复旦大学《英语公众演说》教学团队

chapter 5 Analyzing the Audience The McGraw-Hill Companies @2009 Stephen E. Lucas. All rights reserved

The McGraw-Hill Companies © 2009 Stephen E. Lucas. All rights reserved. chapter 5 Analyzing the Audience

Audience-Centeredness Keeping audience foremost in mind during speech preparation, presentation

Audience-Centeredness Keeping audience foremost in mind during speech preparation, presentation

Audience-Centered Questions To whom am I speaking? What do l want them to know believe, or do? What is most effective way of accomplishing that aim?

Audience-Centered Questions • To whom am I speaking? • What do I want them to know, believe, or do? • What is most effective way of accomplishing that aim?

Identification Emphasizing common values, goals, experiences

Identification Emphasizing common values, goals, experiences

egocentrism Tendency of people to be concerned above all with their own values, beliefs, well-being

Egocentrism Tendency of people to be concerned above all with their own values, beliefs, well-being

Demographic Audience Analysis A ge Gender Sexual orientation

Demographic Audience Analysis • Age • Gender • Sexual orientation

Demographic Audience Analysis Racial ethnic, cultural background Religion Group membership

Demographic Audience Analysis • Racial, ethnic, cultural background • Religion • Group membership

Stereotyping Creating oversimplified image of group Usually done by assuming all members of group are alike

Stereotyping • Creating oversimplified image of group • Usually done by assuming all members of group are alike

Situational audience analysis °size Physical setting Demographic Traits

Situational Audience Analysis • Size • Physical setting • Demographic Traits