复旦大学：《英语公众演说 English Public Speaking》课程教学课件（讲稿）Chapter 14 Speaking to Persuade -1

English Public Speaking Chapter 14 Speaking to Persuade -1 复旦大学《英语公众演说》教学团队

English Public Speaking Chapter 14 Speaking to Persuade -1 复旦大学《英语公众演说》教学团队

A Global Picture Informative Speeches Persuasive speeches Psychology of Persuasion Types of Question Methods of persuasion Ceremonial/Commemorative Speeches

A Global Picture • Informative Speeches • Persuasive Speeches – Psychology of Persuasion – Types of Question – Methods of Persuasion • Ceremonial/Commemorative Speeches

Persuasion The process of creating, reinforcing changing people s beliefs or actions

Persuasion The process of creating, reinforcing, changing people‘s beliefs or actions

Mental Dialogue with Audience A mental give-and-take between speaker and listener

A mental give-and-take between speaker and listener. Mental Dialogue with Audience

Target Audience The portion of audience that the speaker most wants to persuade

Target Audience • The portion of audience that the speaker most wants to persuade

A Global Picture Informative Speeches Persuasive speeches Psychology of Persuasion Types of Question Methods of persuasion Ceremonial/Commemorative Speeches

A Global Picture • Informative Speeches • Persuasive Speeches – Psychology of Persuasion – Types of Question – Methods of Persuasion • Ceremonial/Commemorative Speeches

Questions of Fact Purpose: USU. to persuade audience to accept speaker's view on facts of issue o Some can be answered w/certainty- some can't cf: an informative speech Organization: USU. organized topically o Each main point is a reason why audience should agree with you

Questions of Fact • Purpose: usu. to persuade audience to acceptspeaker’s view on facts of issue o Some can be answered w/certainty—some can’t cf: an informative speech • Organization: usu. organized topically o Each main point is a reasonwhy audience should agree with you

Questions of value Purpose: to justify one's position according to clear standards Organization: USU. organized topically o 1 st main point establishes standards o 2nd main point applies standards to topic

Questions of Value • Purpose: to justify one’s position according to clear standards • Organization: usu. organized topically o 1 st main point establishes standards o 2 nd main point applies standards to topic

Questions of Policy Dealing with a specific course of action Two types o Speeches to gain passive agreement that policy is desirable, necessary, practical o Speeches to motivate audience to take action

Questions of Policy • Dealing with a specific course of action • Two types o Speeches to gain passive agreement that policy is desirable, necessary, practical o Speeches to motivate audience to take action

peaches to Gain Passive agreement Convince the audience that a given policy is desirable without encouraging them to take action in support of the policy

Speeches to Gain Passive Agreement Convince the audience that a given policy is desirable without encouraging them to take action in support of the policy