复旦大学：《英语公众演说 English Public Speaking》课程教学课件（讲稿）Chapter 10 Using Language

English Public Speaking Chapter 10 Using Language 复旦大学《英语公众演说》教学团队

English Public Speaking Chapter 10 Using Language 复旦大学《英语公众演说》教学团队

The power of words Fund-raisers for the nonprofit childrens Service bureau in san antonio, Texas, were told by United Way that they could probably increase donations if they changed the organization s name to the Emergency Shelter for abused and homeless children-a name that more accurately described the organizations mission. Sure enough, after the name change, fund-raisers reported a 40 percent increase in donations

The Power of Words Fund-raisers for the nonprofit Children’s Service Bureau in San Antonio, Texas, were told by United Way that they could probably increase donations if they changed the organization’s name to the Emergency Shelter for Abused and Homeless Children - a name that more accurately described the organization’s mission. Sure enough, after the name change, fund-raisers reported a 40 percent increase in donations

Finding the right Words The difference between the right word and the almost right word is the difference between lightning and the lightning bug Mark Twain

Finding the Right Words • The difference between the right word and the almost right word is the difference between lightning and the lightning bug. ---- Mark Twain

Connotative meaning Denotative Meaning

Denotative Meaning Connotative Meaning

Language use guidelines ● accurately ° Clearly Vividly AppI opriate

Language Use Guidelines • Accurately • Clearly • Vividly • Appropriately

Using Words accurately 1. Lily laughed at the fortune tellers 2. Will you turn on the television and get the weather for tomorrow? 3. The workers want a clear of how long the job will take 4. She doesn't have the foggiest idea how many people were involved in the accident She is just making a

1. Lily laughed at the fortune teller’s _____. 2. Will you turn on the television and get the weather ______ for tomorrow? 3. The workers want a clear _____ of how long the job will take. 4. She doesn’t have the foggiest idea how many people were involved in the accident. She is just making a ____. Using Words Accurately

Using Words Accurately 1. Lily laughed at the fortune teller's rediction the weather forecast for tomorrow? get 2. Will you turn on the television and 3. The workers want a clear estimate of how long the job will take 4. She doesn't have the foggiest idea how many people were involved in the accident. she is just making a guess

1. Lily laughed at the fortune teller’s prediction. 2. Will you turn on the television and get the weather forecast for tomorrow? 3. The workers want a clear estimate of how long the job will take. 4. She doesn’t have the foggiest idea how many people were involved in the accident. She is just making a guess. Using Words Accurately

Using Words Clearly · Use concrete words · Use familiar words · Eliminate Clutter

Using Words Clearly • Use concrete words • Use familiar words • Eliminate Clutter

Abstract VS Concrete creative activity Abstract art painting portrait Mona lisa Concrete

Abstract VS Concrete creative activity art painting portrait Mona Lisa Abstract Concrete

Use clear, familiar words 1. My employment objective is to attain a position of maximum financial reward ,I want a job that pays well 2. In the eventuality of a fire, it is imperative that all persons evacuate the building without undue delay > If there is a fire, you must quickly leave the building

Use clear, familiar words • 1. My employment objective is to attain a position of maximum financial reward. •  I want a job that pays well. • 2. In the eventuality of a fire, it is imperative that all persons evacuate the building without undue delay. •  If there is a fire, you must quickly leave the building