揭阳职业技术学院：《商务英语写作》课程授课教案（二）

揭阳职业技术学院业技IONAL教案课程：商务英语写作二任课教师：林丹蔚专业：商务英语班级：商英231、231（订单班）

1 揭阳职业技术学院 教案 课程：商务英语写作二 任课教师： 林丹蔚 专业： 商务英语 班级： 商英 231、231（订单班）

Unit1Business English Writing商务英语写作基础知识介绍1.Teaching purpose:get the students know the basic concepts of Business English Writing.2.Teaching Methods: teaching and practicing3.Teaching Credit: 44.Key Points and Important points:business English, business writing process, businesswriting principles.5. Teaching ProcessI.Learning Objectives:Knowledge,skills，ideologicalandpoliticalgoals知识、技能、思政目标to understand the connotation of business English and business English writing,福to know the business writing process;9to know the business writing principles;5togetanoverall comprehensionofcontemporarycommunicationtools:tomastersome effectivebusiness English expressions;3the business norms and principles of business English writing.I.Leading-InBusiness English WritingBusinessEnglish(商务英语）orCommercialEnglishisa specialtermgiventoEnglishbynon-English speakingnations for international trade.InBritain,it is called Commercial English orCommercial Letter.In theUSA,it is usually called Business English, Business CorrespondenceorBusiness Letter.Business English is a kind of standard English adapted to specific businesspurposes.In the global commercial world, business English documents should be written tocustomers, salesmen, agents, suppliers and many other people concerned. They cover everyconceivable phase of business activities.BusinessWritingProcess（商务写作的步骤）maybesummarizedasfivesteps.First, preparing(准备), involves making it clear about the objective, the reader, and the scopeof writing.The objective is the purpose of writing. A careful reader analysis is crucial to achievingthe writing objective.It also determines the scope of the writing task.The scope of the writingrefers to thekind and amount of informationfor the readerto understand the objective.Second,formatting（布局），refersto choosingtheformat orlayoutofthedocument.Itinvolves choosingthe right way of presenting the document and making the document morereadable.Successful formatting may lead toafavorableattitude ofthereader towhat is writtenThird, organizing（组织）,involves gathering information, sorting details, and makingoutlines.Theinformationcanbegatheredfromotherpeople,fromdocumentsavailable,orfromthe Internet. Notes then should be grouped according to the information they have in common.The result of organizing is an outline that will guide the next step of drafting.Forth,drafting（起草）,is the actual writing ofthe business document.It is considered as themostdifficult,however,natural if previous stepshavebeen accomplishedFifth, revising（修改），turns the drafts into a finished product. It involves more than just2

2 Unit 1 Business English Writing 商务英语写作基础知识介绍 1. Teaching purpose: get the students know the basic concepts of Business English Writing. 2. Teaching Methods: teaching and practicing 3. Teaching Credit: 4 4. Key Points and Important points: business English, business writing process, business writing principles. 5. Teaching Process Ⅰ. Learning Objectives: Knowledge, skills, ideological and political goals 知识、技能、思政目标:  to understand the connotation of business English and business English writing;  to know the business writing process;  to know the business writing principles;  to get an overall comprehension of contemporary communication tools;  to master some effective business English expressions;  the business norms and principles of business English writing. Ⅱ.Leading-In Business English Writing Business English( 商 务 英 语 ) or Commercial English is a special term given to English by non-English speaking nations for international trade. In Britain, it is called Commercial English or Commercial Letter. In the USA, it is usually called Business English, Business Correspondence or Business Letter. Business English is a kind of standard English adapted to specific business purposes. In the global commercial world, business English documents should be written to customers, salesmen, agents, suppliers and many other people concerned. They cover every conceivable phase of business activities. Business Writing Process（商务写作的步骤） may be summarized as five steps. First, preparing(准备), involves making it clear about the objective, the reader, and the scope of writing. The objective is the purpose of writing. A careful reader analysis is crucial to achieving the writing objective. It also determines the scope of the writing task. The scope of the writing refers to the kind and amount of information for the reader to understand the objective. Second, formatting（布局）, refers to choosing the format or layout of the document. It involves choosing the right way of presenting the document and making the document more readable. Successful formatting may lead to a favorable attitude of the reader to what is written. Third, organizing（组 织） , involves gathering information, sorting details, and making outlines. The information can be gathered from other people, from documents available, or from the Internet. Notes then should be grouped according to the information they have in common. The result of organizing is an outline that will guide the next step of drafting. Forth, drafting（起草）, is the actual writing of the business document. It is considered as the most difficult, however, natural if previous steps have been accomplished. Fifth, revising（修改）, turns the drafts into a finished product. It involves more than just

editing and proofreading concerning the format or language. A check on the overall tone is alsonecessarybasedonacarefulreaderanalysis.BusinessWritingPrinciples（商务写作的原则）involvesthecommonlymentioned“5Cs"Clarity（清晰）meansonesentenceforonemeaningonly.Itindicatesalogicalrelationshipbetweenrelevantsentences.Noreversionorrepetitionisallowedtoappear.Conciseness（简洁）means all thewords/sentences and paragraphs inalettermust beclear-cut and straight forward.Soitiswithane-mailortelexorfax.Correctness（准确）includesthecorrectnessofformsofwritingofgrammar,spellingandofpunctuation,particularlyoffigures.Courtesy（礼貌）meansbeing very polite and prompt in replying to the opposite party's letter.Your letter should be verymild and tactful, and possibly the reply should usually be sent on the same day. Any delay shouldbeexplainedinawrittenform.Completeness（完整）includesthecompletenessoffactsandexplanations.Does it giveall theinformationnecessaryto accomplishthepurposefor yourletteror answerfully the questions asked or implied in the incomingletter.ContemporaryCommunicationTools（现代商业沟通工具）Moderntechnologyhasenabledthe creation of a myriad of new communication tools, sites and software.There are many types ofcommunication available.The choice depends on where you are,how much time you have andhow much (if any)you prefer to pay.First,cell phones（手机）whichhave continued to increase sincetheir introduction in thelate 1980s, enable their users to send and receive email,pictures and recorded videos.Bluetooth（蓝牙）technologyhasfurther increased the communicativevalue of cell phones,allowingtalkers to carry on their conversations hands-free with the use of a small, one-sided headset.Skype（skype网络电话）isadownloadablesoftwarethatenablesuserstomakefreephonecallsand send messages via the Internet.The service also offers video phone calling,allowingusers towatch each other in real time while they speak.Use of Skype's freefeatures requires a broadbandInternet connection as does its paid features.Both businesses and private individuals havebenefitedfromtheconvenienceandimmediacyofSkype'scommunicationtoolsTwitter（推特网站）isa popular social networking site created in2008which is uniqueinthat users can write (or “tweet")messages from either their computer or cell phone in short,conciseupdates, as often as they please.The concept of Twitter revolves around the idea thatpeople can stay updated on theevents of others' lives without spending a lot of time siftingthrough extraneous information ormoreelaborateweblogs.Another perk is thefact that Twitter iscompletelyfreeandrequiresnospecialsoftware.Wechat（微信）orQQ,bothdevelopedbyTencent, has been a fast and effective messaging application. This kind of instant messagingapplication enables users to communicate with each other on the internet ormobilephone viashort written, spoken or even video messages delivered almost immediately after the content iscreated.Task 1Directions: Reading and ComprehensionBusiness English is a kind ofEnglish writtenfor specific business purposes.1.A.routineB.standardC.general2.as the final step of the business writing process, turns the drafts into a finishedproduct.3

3 editing and proofreading concerning the format or language. A check on the overall tone is also necessary based on a careful reader analysis. Business Writing Principles（商务写作的原则） involves the commonly mentioned “5Cs”. Clarity（清晰） means one sentence for one meaning only. It indicates a logical relationship between relevant sentences. No reversion or repetition is allowed to appear. Conciseness（简洁） means all the words/sentences and paragraphs in a letter must be clear-cut and straight forward. So it is with an e-mail or telex or fax. Correctness（准确） includes the correctness of forms of writing, of grammar, spelling and of punctuation, particularly of figures. Courtesy（礼貌） means being very polite and prompt in replying to the opposite party’s letter. Your letter should be very mild and tactful, and possibly the reply should usually be sent on the same day. Any delay should be explained in a written form. Completeness（完整） includes the completeness of facts and explanations. Does it give all the information necessary to accomplish the purpose for your letter or answer fully the questions asked or implied in the incoming letter. Contemporary Communication Tools（现代商业沟通工具） Modern technology has enabled the creation of a myriad of new communication tools, sites and software. There are many types of communication available. The choice depends on where you are, how much time you have and how much (if any) you prefer to pay. First, cell phones（手机）, which have continued to increase since their introduction in the late 1980s, enable their users to send and receive email, pictures and recorded videos. Bluetooth （蓝牙） technology has further increased the communicative value of cell phones, allowing talkers to carry on their conversations hands-free with the use of a small, one-sided headset. Skype（skype 网络电话） is a downloadable software that enables users to make free phone calls and send messages via the Internet. The service also offers video phone calling, allowing users to watch each other in real time while they speak. Use of Skype's free features requires a broadband Internet connection as does its paid features. Both businesses and private individuals have benefited from the convenience and immediacy of Skype's communication tools. Twitter（推特网站） is a popular social networking site created in 2008 which is unique in that users can write (or “tweet”) messages from either their computer or cell phone in short, concise updates, as often as they please. The concept of Twitter revolves around the idea that people can stay updated on the events of others' lives without spending a lot of time sifting through extraneous information or more elaborate weblogs. Another perk is the fact that Twitter is completely free and requires no special software. Wechat（微信） or QQ, both developed by Tencent, has been a fast and effective messaging application. This kind of instant messaging application enables users to communicate with each other on the internet or mobile phone via short written, spoken or even video messages delivered almost immediately after the content is created. Task 1 Directions: Reading and Comprehension. 1. Business English is a kind of English written for specific business purposes. A. routine B. standard C. general 2. as the final step of the business writing process, turns the drafts into a finished product

A.formattingB.organizingC.revising3.means all the expressions in a certain document must be clear-cut and straightforward.A. ConcisenessB. CourtesyC.Completeness4.technologyallowstalkerstocarryontheirconversations hands-freewiththeuseofasmall, one-sided headset.C. TwitterA..BluetoothB.Skype5isnowconsideredthemostpopularand effectiveinstantmessagingapplication inChina.A. Cell phoneB.WechatC.QQCIII. FormattingCase l:SalutationDear Mr Wright,Thank you foryourletter of October 16 and wearewilling toenter intobusiness relationswith you.We have been exporting all kinds of art and craft goods formore than25 years and havemany customers and friends throughout Europe and America.IntroductionBodyAt your request, we are sending you by air the latest catalogue and price list of our productsfor your reference.If any of the items listed in the catalogue meets your interest,please letus haveyour specific enquiry,and our quotation will besent toyou without delayReply for requestSincerely yours,SignatureK.M.AbduahTask 2Directions: Read the sample and answerthe following questions.1. Who is the writer?2.What isthepurposeforthewriting?3.What did the recipient inquire?3.Howdoesthewritertrytoreply?Notes注释businessrelation商业关系exportv.出art and craft goods 工艺品atyourrequest按你方要求sendv.寄送cataloguen.目录price list价格单foryourreference供您参考itemn.项目specificenquiry具体询价quotationn.报价延迟，拖延delay n.Brief and specific titleCase2:ReportonSurveyofJobSatisfaction4

4 A. formatting B. organizing C. revising 3. means all the expressions in a certain document must be clear-cut and straight forward. A. Conciseness B. Courtesy C. Completeness 4. technology allows talkers to carry on their conversations hands-free with the use of a small, one-sided headset. A. Bluetooth B. Skype C. Twitter 5. is now considered the most popular and effective instant messaging application in China. A. Cell phone B. Wechat C. QQ Ⅲ. Formatting Case 1: Dear Mr Wright, Thank you for your letter of October 16 and we are willing to enter into business relations with you. We have been exporting all kinds of art and craft goods for more than 25 years and have many customers and friends throughout Europe and America. At your request, we are sending you by air the latest catalogue and price list of our products for your reference. If any of the items listed in the catalogue meets your interest, please let us have your specific enquiry, and our quotation will be sent to you without delay. Sincerely yours, K. M. Abduah Task 2 Directions: Read the sample and answer the following questions. 1. Who is the writer ? 2. What is the purpose for the writing ? 3. What did the recipient inquire ? 3. How does the writer try to reply? Case 2: Report on Survey of Job Satisfaction Notes 注释 business relation 商业关系 export v. 出口 art and craft goods 工艺品 at your request 按你方要求 send v. 寄送 catalogue n. 目录 price list 价格单 for your reference 供您参考 item n. 项目 specific enquiry 具体询价 quotation n. 报价 delay n. 延迟，拖延 Salutation Introduction Reply for request Signature Body Brief and specific title

IntroductionIn response to Ms Nagle, the manager's request, the report sets out to analyze the staff's jobsatisfaction accordingto the collected questionnaires.IntroductionMethodologyA questionnaire survey was conducted to learn about the job satisfaction in our company.228employees returned their questionnaires on time. In order to gain more factual figures, theemployees were required to fillit anonymouslyPresenting facts and ideasFindingsAccording to the statistics.72%of the emplovees are content with their work.Whereas. it wasfound that the female staff (75%) are more satisfied with their present job than the malestaff(63%). In addition, the data showed that payment isn't relevant to happiness. 87% of youngerpeople, aged 20-30, with lower payment expressed their approval. Meanwhile, 52% of the staff,aged30-40,and 61%,aged40-50,weremorepessimistic.Mostofthemmentioned thereasonsfortheir dissatisfaction,little chance to getpromotion and a poor welfare system.In addition,anumber of people suggested having a longer paid holiday to havemore opportunity to be withtheirfamilies and arranging more training courses to update their professional skillsConcluding the resultsConclusionBased on the findings, it was concluded that most people in our company look at their present joboptimisticallybutthereisstill spaceforourcompanytomakesomeprogress.Proposing suggestions for action to be takenRecommendationIt wouldbeadvisableto readjustthepromotion policyandwelfare systemto stimulate staff tobemoreenthusiasticabouttheirworkTask3Directions: Read the sample and summarize the writing process.Step 1:Step 2:Step 3:Step 4:Notes注释Inresponseto对..回应set out着手，出发questionnairen.调查表，问卷anonymouslyadj.匿名的becontentwith...对...满意whereasconj.鉴于，然而，反之paymentn.支付，报酬relevantadj.有关的，相关的pessimisticadj.悲观的，悲观主义的promotionn.晋升paid holiday带薪休假updatev.更新，使现代化professionaladj.专业的，专业性的optimisticallyadv.乐观地readjustv.再调整stimulatev.激励，鼓舞5

5 Introduction In response to Ms Nagle, the manager’s request, the report sets out to analyze the staff's job satisfaction according to the collected questionnaires. Methodology A questionnaire survey was conducted to learn about the job satisfaction in our company. 228 employees returned their questionnaires on time. In order to gain more factual figures, the employees were required to fill it anonymously. Findings According to the statistics, 72% of the employees are content with their work. Whereas, it was found that the female staff (75%) are more satisfied with their present job than the male staff(63%). In addition, the data showed that payment isn't relevant to happiness. 87% of younger people, aged 20-30, with lower payment expressed their approval. Meanwhile, 52% of the staff, aged 30-40, and 61%, aged 40-50, were more pessimistic. Most of them mentioned the reasons for their dissatisfaction; little chance to get promotion and a poor welfare system. In addition, a number of people suggested having a longer paid holiday to have more opportunity to be with their families and arranging more training courses to update their professional skills. Conclusion Based on the findings, it was concluded that most people in our company look at their present job optimistically but there is still space for our company to make some progress. Recommendation It would be advisable to readjust the promotion policy and welfare system to stimulate staff to be more enthusiastic about their work. Task 3 Directions: Read the sample and summarize the writing process. Step 1: Step 2: Step 3: Step 4: Notes 注释 In response to 对.回应 set out 着手，出发 questionnaire n.调查表，问卷 anonymously adj.匿名的 be content with.对.满意 whereas conj.鉴于，然而，反之 payment n.支付，报酬 relevant adj.有关的，相关的 pessimistic adj.悲观的，悲观主义的 promotion n.晋升 paid holiday 带薪休假 update v.更新，使现代化 professional adj.专业的，专业性的 optimistically adv.乐观地 readjust v.再调整 stimulate v.激励，鼓舞 Introduction Presenting facts and ideas Concluding the results Proposing suggestions for action to be taken

IV.UsefulExpressions1.Words and PhrasesWordsapplyv.申请buyern.买家consultationn.咨询cataloguen.产品目录contractn.合同competitiveadj.竞争的considerablyadv.很，相当currentlyady.目前地continuouslyadv.连续地chancen.机会discountn.折扣durable adj.耐用的deliverv.送货employv.雇佣employeen.雇员experiencedadj.有经验的extraadj.额外的V.保证ensureV.到期formallyadv.正式地expirehandlev.处理internaladj.内部的invoicen.发票launchv.发起，开办manufacturev.生产preciselyadv.准确地presentadj.目前的registerv.注册regularadj.定期的sellern.卖家specificationn.规格senioradj.高级的surveyn.调查transactv.交易temporaryadj.暂时的welfaren.福利，幸福Phrasesbusinessrelations商业合作关系branchoffice分公司businessobjective商业目标companyprofile公司介绍exchange rate 汇率marketshare市场份额multi-national跨国公司price list价格单2.Sentence Structures(1)We'd liketoexpress ourdesireto establish businessrelations with...我们衷心希望与……·建立商业合作关系。establishbusinessrelationwith...与...建立业务往来。e.g. We are willing to establish business relationship with your company我们愿与贵公司建立业务往来。(2)Our hope is to establish mutual beneficial trading relations with...我们希望与·建立起互利互惠的贸易伙伴关系。mutualbeneficialtradingrelations互惠贸易关系e.g.Welook forward to establishmutual beneficial tradingrelations withyou.6

6 Ⅳ.Useful Expressions 1. Words and Phrases Words apply v. 申请 buyer n.买家 catalogue n. 产品目录 consultation n. 咨询 contract n.合同 competitive adj.竞争的 currently adv. 目前地 considerably adv. 很，相当 continuously adv. 连续地 chance n. 机会 discount n.折扣 durable adj.耐用的 deliver v. 送货 employ v. 雇佣 employee n. 雇员 experienced adj.有经验的 ensure v. 保证 extra adj.额外的 expire v. 到期 formally adv. 正式地 handle v.处理 internal adj.内部的 invoice n.发票 launch v. 发起，开办 manufacture v. 生产 precisely adv. 准确地 present adj. 目前的 register v. 注册 regular adj. 定期的 seller n.卖家 specification n. 规格 senior adj.高级的 survey n.调查 transact v.交易 temporary adj.暂时的 welfare n.福利，幸福 Phrases business relations 商业合作关系 branch office 分公司 business objective 商业目标 company profile 公司介绍 exchange rate 汇率 market share 市场份额 multi-national 跨国公司 price list 价格单 2. Sentence Structures (1) We'd like to express our desire to establish business relations with. 我们衷心希望与.建立商业合作关系。 establish business relation with.与.建立业务往来。 e.g. We are willing to establish business relationship with your company. 我们愿与贵公司建立业务往来。 (2) Our hope is to establish mutual beneficial trading relations with. 我们希望与.建立起互利互惠的贸易伙伴关系。 mutual beneficial trading relations 互惠贸易关系 e.g. We look forward to establish mutual beneficial trading relations with you

我们期待与贵方建立互惠贸易关系。(3）Welook forward to...我们期待...(4)We have the pleasure of introducing... to..我们很高兴为介绍Please send us samples and quote us your lowest prices for...(5)请惠寄样品并报你方的最低价。(6)With reference to your letter of..,enquiring for..,we encloseour Quotation No..关于您来函询购，兹附去第.号报价单给您。Withreferenceto...关于.....e.g.With reference to your letter ofMarch3, we are glad tolearn that you wish to enter intotrade relations with our company从贵方3月份来函，很高兴获悉你们希望与我们建立贸易伙伴关系。(7)The quality of the order must be the same as that of our sample.所订货物质量须与我方样品相同。(8) Your early settlement of this case will be appreciated.我们将非常感激你方对此事的及时处理。(9)Wearegladtohavefinalized/putthrough/closed/concludedthistransaction/businesswithyou.我们很高兴与你方达成了这笔交易。finalizev.完成，使结束，使落实e.g. let's finalize the proposal.让我们最后确定提案。putthrough实行，完成e.g.These proposals have to be put through several committees.这些提议必须在几次委员会上通过。(10)Wetrust youwillmakeall necessaryarrangements todeliverthegoods intime我们相信，你们将作好一切必需的安排，按时交货。VStrategyEffective Business EnglishWritingImprove English writing skills. Use specific words, andavoid cliches, abbreviations, slang,acronyms, technicaljargon,andotherdevices.Becareful with metaphorsand idioms,andotherculture-related expressions.Don't translate culturally bound idiomsor slang fromyour own language into English.Beaware of your contacts'culture and traditions andstudy how it differs from your own culture.1

7 我们期待与贵方建立互惠贸易关系。 (3) We look forward to.我们期待. (4) We have the pleasure of introducing. to. 我们很高兴为.介绍. (5) Please send us samples and quote us your lowest prices for. 请惠寄样品并报你方.的最低价。 (6) With reference to your letter of., enquiring for., we enclose our Quotation No. 关于您来函询购.，兹附去第.号报价单给您。 With reference to.关于. e.g. With reference to your letter of March 3, we are glad to learn that you wish to enter into trade relations with our company. 从贵方 3 月份来函，很高兴获悉你们希望与我们建立贸易伙伴关系。 (7) The quality of the order must be the same as that of our sample. 所订货物质量须与我方样品相同。 (8) Your early settlement of this case will be appreciated. 我们将非常感激你方对此事的及时处理。 (9) We are glad to have finalized/put through/closed/concluded this transaction/business with you. 我们很高兴与你方达成了这笔交易。 finalize v. 完成，使结束，使落实 e.g. let's finalize the proposal. 让我们最后确定提案。 put through 实行，完成 e.g. These proposals have to be put through several committees. 这些提议必须在几次委员会上通过。 (10) We trust you will make all necessary arrangements to deliver the goods in time . 我们相信，你们将作好一切必需的安排，按时交货。 Ⅴ Strategy Be careful with metaphors and idioms, and other culture-related expressions. Don’t translate culturally bound idioms or slang from your own language into English. Ef ective Business English Writing Improve English writing skills. Use specific words, and avoid clichés, abbreviations, slang, acronyms, technical jargon, and other devices. Be aware of your contacts’ culture and traditions and study how it differs from your own culture

Usegraphics,visual aids,andformswheneverpossiblebecausetheysimplifythemessageDevelop your cultural sensitivity and bear it in mind thatbusiness writing not only involves grammatical andstructural correctness, but also is related with the culturalappropriateness in receiver's business environment.6.Exercises and homework:VI.PracticeTask 4Directions:Translatethefollowing English sentencesto Chinese and viceversa.1.IwasreallydelightedtohearthatyougotthatjobinABCcompany.（很高兴得知）2.Pleaseacceptour.warmest.congratulationsontheopeningofyourbranchoffice.（我们最热烈的祝贺)3. Iam sure that the future will hold much.more for you, and this is just the beginning. (大有作为).Customers will be provided with the best service owing.to our long experience in the cateringbusiness.（凭借）5.We hope you are.satisfied.with our goods, and look forward to receiving your further orders.（对·满意）我们期待与你们的合作愉快而成功。(ahappyand successfulbusinessrelationship）6.>得知贵公司获得2012年市场销售第，真让人兴奋。（thefirstprizeinsales）非常感谢你们对此事的及时处理。（immediatesettlement)8.9.我们能为你们提供最优惠价格。(themostfavorableprice)10.我们一定保证及时发货。（promptdelivery)Task5Directions:Read the following sales letter and fill in the blanks with the right expressionsaccording to the Chinese.Dear Sir or Madam,I am writing to（咨询）whetheryourcompany could offera course onBusinessPromotionforourmanagers.I saw your（广告）intheSouthMorningDailyonSaturday,October7.2016,andthe Business Promotion Training Course (Ref.: QC 101) mentioned in the advertisement might be4suitable for us.（我想知道）ifitis（可能的）foryoutooffera3-month training course starting before or, at the latest, on Monday, November 5,2016, for a5（资料）group of 20. Could you send us someabout theteaching staff and the8

8 6. Exercises and homework: VI. Practice Task 4 Directions: Translate the following English sentences to Chinese and vice versa. 1. I was really delighted to hear that you got that job in ABC company. （很高兴得知） 2. Please accept our warmest congratulations on the opening of your branch office. (我们最热烈 的祝贺) 3. I am sure that the future will hold much more for you , and this is just the beginning. (大有作 为) 4. Customers will be provided with the best service owing to our long experience in the catering business. （凭借） 5. We hope you are satisfied with our goods, and look forward to receiving your further orders. （对.满意） 6. 我们期待与你们的合作愉快而成功。(a happy and successful business relationship) 7. 得知贵公司获得 2012 年市场销售第一，真让人兴奋。（the first prize in sales） 8. 非常感谢你们对此事的及时处理。(immediate settlement) 9. 我们能为你们提供最优惠价格。(the most favorable price) 10. 我们一定保证及时发货。(prompt delivery) Task 5 Directions: Read the following sales letter and fill in the blanks with the right expressions according to the Chinese. Dear Sir or Madam, I am writing to 1 （咨询） whether your company could offer a course on Business Promotion for our managers. I saw your 2 （广告） in the South Morning Daily on Saturday, October 7, 2016, and the Business Promotion Training Course (Ref.: QC 101) mentioned in the advertisement might be suitable for us. 3 （我想知道） if it is 4 （可能的）for you to offer a 3-month training course starting before or, at the latest, on Monday, November 5, 2016, for a group of 20. Could you send us some 5 （资料） about the teaching staff and the Use graphics, visual aids, and forms whenever possible, because they simplify the message. Develop your cultural sensitivity and bear it in mind that business writing not only involves grammatical and structural correctness, but also is related with the cultural appropriateness in receiver’s business environment

possiblescheduleforthis course?6Iam（期待）receiving your replyYours faithfully,Carmen AuTask6Directions: choose the right items for each of the following parts of a report.A.ConclusionD.RecommendationsB.E.FindingsIntroductionC.ReportonStaffMotivation2I write this report to present the results of the recent survey of staff motivation.I base thefindings on interviews with employees from all departments within the company2Anumberof employeesclearlysufferfromalack ofmotivationas aresultofdissatisfaction in oneofmoreareas oftheir work,I just outline thekeyfindingsbelow.Staff feels undervalued by the company, both on a financial and a personal level. They feelthat the company's competitors offer higher levels ofremuneration.The perception that managersare unappreciative of staffefforts is particularly noticeable in the Sales Department.Certain employeesfeel under-challenged.The companyis clearly not exploiting thepotentialofitshumanresources.There appears to be a breakdown of communication in the Production Department. Theconfusion and resultant ill-feeling towards managers has the potential to disrupt production cycles.4We concludethatthere are significant levels of dissatisfaction regarding certain issues in thecompany.Unless these issues are addressed as a matter ofurgency,the consequent demotivationof staff will undoubtedly have a negative impact on the performance of the company.5Westronglyrecommendthefollowingmeasures:An evaluationof jobprofilesneedtobemadethroughoutthecompanytoassesswhetherskills couldbeutilizedmoreefficientlyA review of the current salary structure ought to involve comparison with similarorganizations.We find it essential to investigate and take action regarding communication in the Productionand SalesDepartments.9

9 possible schedule for this course? I am 6 （期待） receiving your reply. Yours faithfully, Carmen Au Task 6 Directions: choose the right items for each of the following parts of a report. A. Conclusion D. Recommendations B. Findings E. Introduction C. Report on Staff Motivation 1 2 I write this report to present the results of the recent survey of staff motivation. I base the findings on interviews with employees from all departments within the company. 3 A number of employees clearly suffer from a lack of motivation as a result of dissatisfaction in one of more areas of their work. I just outline the key findings below. Staff feels undervalued by the company, both on a financial and a personal level. They feel that the company's competitors offer higher levels of remuneration. The perception that managers are unappreciative of staff efforts is particularly noticeable in the Sales Department. Certain employees feel under-challenged. The company is clearly not exploiting the potential of its human resources. There appears to be a breakdown of communication in the Production Department. The confusion and resultant ill-feeling towards managers has the potential to disrupt production cycles. 4 We conclude that there are significant levels of dissatisfaction regarding certain issues in the company. Unless these issues are addressed as a matter of urgency，the consequent demotivation of staff will undoubtedly have a negative impact on the performance of the company. 5 We strongly recommend the following measures: An evaluation of job profiles need to be made throughout the company to assess whether skills could be utilized more efficiently. A review of the current salary structure ought to involve comparison with similar organizations. We find it essential to investigate and take action regarding communication in the Production and Sales Departments

SVIl.Read forReference1.Asampleofbusinessletter.Dear Sirs,Thank youforyour letter of September16 and weshall bepleased to enterintotradingrelations with you.At your request, we are sending you, under separate cover, our latest catalogue and price listcovering our exports.Paymentshouldbemadebyanirrevocableandconfirmedletterofcredit.（不可撤销保兑信用证)Ifyoufeelthatbusinessispossible,pleasecontactusfor specificoffersYours sincerely,LiHui2.Asample of business report.Report ontheIntroduction of NewPracticesIntroductionThereport sets out todescribethemostattractivefeatures of staff managementpolicies of theHVC Garden chain restaurants and to suggest the introduction of some items into the restaurantdepartment of our hotel. The presented information has been obtained during the AssistantManager'svisittotheHVCGardenFindingsItwasfoundthat oneoftheHvC restaurants isexposedto an exceptionallyinnovativemanagement,and it has recentlydeveloped a new policy in ordertomaintain high standards in allaspectsof theserviceprovidedtoitsguests.Thetwosuccessful practicesofthepolicyasfollows》All the waiting staff are exposed to a check-up(检查)before starting their lunch and dinnershifts so as to ensure maintenanceofhygiene and compliance with the company's dress code》Theeveningbriefings（简要指示）conductedonaregularbasisinordertoinform the staff ofthe basic changes inthemenu and wine supplies haveproved effectiveConclusionsIt is clear that a successful introduction of the two procedures is sure to reflect on the waitingstaff’s better awareness of good service and an improvement in the hotel's imageRecommendationsIt is suggested that these two procedures (staff's check-up and regular evening briefings)should be applied in the restaurant department of our hotel.10

10 VII. Read for Reference 1. A sample of business letter. Dear Sirs, Thank you for your letter of September 16 and we shall be pleased to enter into trading relations with you. At your request, we are sending you, under separate cover, our latest catalogue and price list covering our exports. Payment should be made by an irrevocable and confirmed letter of credit.(不可撤销保兑信 用证) If you feel that business is possible, please contact us for specific offers. Yours sincerely, Li Hui 2. A sample of business report. Report on the Introduction of New Practices Introduction The report sets out to describe the most attractive features of staff management policies of the HVC Garden chain restaurants and to suggest the introduction of some items into the restaurant department of our hotel. The presented information has been obtained during the Assistant Manager’s visit to the HVC Garden. Findings It was found that one of the HVC restaurants is exposed to an exceptionally innovative management, and it has recently developed a new policy in order to maintain high standards in all aspects of the service provided to its guests. The two successful practices of the policy as follows: 》All the waiting staff are exposed to a check-up(检查) before starting their lunch and dinner shifts so as to ensure maintenance of hygiene and compliance with the company’s dress code. 》The evening briefings (简要指示)conducted on a regular basis in order to inform the staff of the basic changes in the menu and wine supplies have proved effective. Conclusions It is clear that a successful introduction of the two procedures is sure to reflect on the waiting staff's better awareness of good service and an improvement in the hotel's image Recommendations It is suggested that these two procedures (staff's check-up and regular evening briefings ) should be applied in the restaurant department of our hotel