揭阳职业技术学院：《大学英语》课程授课教案（二）

ForeignLanguageDepartment揭阳职业技术学院业技?教案陈妙洪课程：大学英语二任课教师：专业：电子商务班级：电子商务（专本协同）231

Foreign Language Department 揭阳职业技术学院 教案 课程： 大学英语二 任课教师： 陈妙洪 专业： 电子商务 班级：电子商务（专本协同）231

Foreign LanguageDepartmentChapterUnit 1 Starting a Business1.To foster students' value of entrepreneurial spirit,innovation and creativity,persistence and determinationstrategic thinking and planning, teamwork, socialresponsibility,nationalprideandglobal competitiveness(Ideological andMoral Objective)（思政目标)2. To talk about starting a businessTeaching ObjectiveUTo learn how to run a company4.To learn some skills and methods to start a business5.TolearntowriteNotesandTelephoneMessages6To reviewPassive Voice7.To learn and appreciate Chinese cultures8.To learn the skills on level A examInsight intoCulture&Let'sCometoWorkplace1.Let's Watch: To understand the playlet and learn the2.languageabout startingabusiness3Let's Read: Comprehension of the Text, Key words andTeaching Focusexpressions4.Let's Write:Notes and TelephoneMessages5. Let's review: Passive Voice6.Workbook1.Get students to learn the topic and do the syndicateactivities in the class;2.Get students to master the key language points andgrammatical structures in the texts;Teaching Difficulty3.Get students to conduct a series of reading, listening,speaking and translating activities related to the theme of theunit;4.Get students to practice Level A examTeaching Duration8 lessonsTask-Based Language TeachingTeaching MethodAssignmentSpeaking, listening, reading, writing, Level Aexam practiceTeaching Procedures:Insight into Culture: DJI Technology (ldeological and Moral Teaching)Task1Talk about thegiventopicwithyourneighbor.You can usethe wordbank forreferenceAnswer Key (Open)Task 2Discuss thefollowing questions with your partner and shareyour answers with your class

Foreign Language Department Chapter Unit 1 Starting a Business Teaching Objective 1. To foster students’ value of entrepreneurial spirit, innovation and creativity, persistence and determination, strategic thinking and planning, teamwork, social responsibility, national pride and global competitiveness. (Ideological and Moral Objective) (思政目标) 2. To talk about starting a business 3. To learn how to run a company 4. To learn some skills and methods to start a business 5. To learn to write Notes and Telephone Messages 6. To review Passive Voice 7. To learn and appreciate Chinese cultures 8. To learn the skills on level A exam Teaching Focus 1. Insight into Culture & Let’s Come to Workplace 2. Let’s Watch: To understand the playlet and learn the language about starting a business 3. Let’s Read: Comprehension of the Text; Key words and expressions 4. Let’s Write: Notes and Telephone Messages 5. Let’s review: Passive Voice 6. Workbook Teaching Difficulty 1. Get students to learn the topic and do the syndicate activities in the class; 2. Get students to master the key language points and grammatical structures in the texts; 3. Get students to conduct a series of reading, listening, speaking and translating activities related to the theme of the unit; 4. Get students to practice Level A exam. Teaching Duration 8 lessons Teaching Method Task-Based Language Teaching Assignment Speaking, listening, reading, writing, Level A exam practice Teaching Procedures: Insight into Culture: DJI Technology (Ideological and Moral Teaching) Task 1 Talk about the given topic with your neighbor. You can use the word bank for reference. Answer Key (Open) Task 2 Discuss the following questions with your partner and share your answers with your class

Foreign Language DepartmentQuestions and Answers1.Do you likeflying drones?Whichbrand is your favorite?-Yes, I like flying drones because I like to have a bird's eye view of the scenery from the dronecamera, and I can take many wonderful pictures.I like Da-Jiang drones a lot. It isprofessional and of high quality.2. Can you say something about Da Jiang's performance?-Yes.Da Jiang is a leading company inUAV (unmannedaerial vehicles)manufacturing anddesigning.Thecompanyhasdevelopedfroma small firmintotheNo1commercialUAVmanufacturer in the world, taking about 70% of the world market share.3. How was Da Jiang founded?-Frank Wang founded it with several of his classmates in 2006, when theyhadvery littlemoneyandcouldnothiremorepeopleorrentalargeoffice.Therewerelessthan1oemployees at that time, crowded in a small office in Shenzhen.However,Wang wasdetermined, diligent, andambitious.He built hisfirstdrone in a dorm room,Withhiscontinuous innovation,FrankWanghas successfullymadeDa Jiangproducts world-famous4.WhatcanwelearnfromWang's story?-I think it is his determination and persistence. Wang loved flying objects since he was young,andhekepthispassionandwentafterhisdream.Hehasgreatdeterminationsothathecouldbe tough enough to overcome the difficulties he has met in starting his business and finallyachieved great success.5. How should we get prepared now if we want to start a business in future?-I think,first,weshould studywell andbeprofessional;second,weshoulddevelopourabilityand takepart in more practice, last but not theleast, we should keeptraining ourselves andbuildastrong will to confront all kinds of difficulties,and always have a dream.Culture Spot: Success Stories (Ideological and Moral Teaching)Taskl: In the current Chinese economy, there appear many successful business giants whogrew out of small businesses they ever started. They have made great contribution to therapid development of Chinese economy. Here are the business profiles of the four successfounders. Please match the business leaders with their profiles by supplying the missinginformation.Ma YunRenZhengfeiMa HuatengLi Yanhongis thefounder of Alibaba Group,and alsothefirstChinesemainlandentrepreneurtofeatureonthecoverofForbes(《福布斯》).HehasbeennamedaGlobalLeaderandtherichestmaninAsia2iscurrentlychairmanand CEOof theBoardofDirectorsof Tencent

Foreign Language Department Questions and Answers 1. Do you like flying drones? Which brand is your favorite? ‒ Yes, I like flying drones because I like to have a bird’s eye view of the scenery from the drone camera, and I can take many wonderful pictures. I like Da-Jiang drones a lot. It is professional and of high quality. 2. Can you say something about Da Jiang’s performance? ‒ Yes. Da Jiang is a leading company in UAV (unmanned aerial vehicles) manufacturing and designing. The company has developed from a small firm into the No 1 commercial UAV manufacturer in the world, taking about 70% of the world market share. 3. How was Da Jiang founded? ‒ Frank Wang founded it with several of his classmates in 2006, when they had very little money and could not hire more people or rent a large office. There were less than 10 employees at that time, crowded in a small office in Shenzhen. However, Wang was determined, diligent, and ambitious. He built his first drone in a dorm room. With his continuous innovation, Frank Wang has successfully made Da Jiang products world-famous. 4. What can we learn from Wang’s story? ‒ I think it is his determination and persistence. Wang loved flying objects since he was young, and he kept his passion and went after his dream. He has great determination so that he could be tough enough to overcome the difficulties he has met in starting his business and finally achieved great success. 5. How should we get prepared now if we want to start a business in future? ‒ I think, first, we should study well and be professional; second, we should develop our ability and take part in more practice; last but not the least, we should keep training ourselves and build a strong will to confront all kinds of difficulties, and always have a dream. Culture Spot: Success Stories (Ideological and Moral Teaching) Task1: In the current Chinese economy, there appear many successful business giants who grew out of small businesses they ever started. They have made great contribution to the rapid development of Chinese economy. Here are the business profiles of the four success founders. Please match the business leaders with their profiles by supplying the missing information. 1. _ is the founder of Alibaba Group, and also the first Chinese mainland entrepreneur to feature on the cover of Forbes(《福布斯》).He has been named a Global Leader and the richest man in Asia. 2. _ is currently chairman and CEO of the Board of Directors of Tencent

Foreign Language DepartmentHoldings.Hehad experienceofmore than 10years in thetelecommunications and InternetindustriesbeforethefoundingofTencent.In2018,hewashonoredbyTime（《时代周刊》as“the2018Most Influential Person in theWorld".As the founder and President of Huaweilwas named"oneofthe50mostInfluential Business leaders in China2020"byFortune(《财富》)inApril 2020.His theory andpractice of"crisis management"in enterprises have a wide influence both at home and abroad4.Asthefounder,chairmanandCEOofBaidu,is fully responsible for thestrategic planning andoperation management of Baidu.Before hefounded Baidu,he was alreadyone ofthe world's top search engine engineerStep1Let's CometoWorkplaceLet's Come to Workplace is designed to warm up students for starting a businessTask I Work in pairs.Discuss about the following business leaders on the topics of thequestions below. (T encourage Ss to talk about the business leaders and guide them to the point.)Who arethey?What are their major businesses?How did they start theirbusiness?Howmuchwealth do theyhave?What characteristics did they share in starting up their business?MaYun.founderofAlibabaGroupBilGates,founderofMicrosoftMaHuateng.ChainanandCEOofTencentElonMusk.CEOofSpacexandTeslo1.Ma Yun is the founder of Alibaba Group which provides an online trading platform fore-commerce, including B2B trading,online retail, third-party payment and cloud computingservices.He is now worth about $66.7billion2. Ma Huateng is the founder, chairman and CEO of Tencent which provides Internet service,includingQQ,WeChat,QQspace,Tencentvideo,etc.Heisnowworthabout$59.1billion.3.Bill Gates is the founder of Microsoft which provides a wide range of computer softwareservices.He isnowworth about $98billion.4.ElonMusk（埃隆·马斯克）istheCEOofSpaceX（太空探索技术公司）andTesla（特斯拉），andthechairmanofSolarCity（太阳城公司）.Heisnowworthabout$84billion**What characteristics did they share in starting up their businesses?They are all successful businessmen who established their own business from startups on averysmall scalewithonlyafewpartnersandfriends

Foreign Language Department Holdings. He had experience of more than 10 years in the telecommunications and Internet industries before the founding of Tencent. In 2018, he was honored by Time (《时代周刊》)as “the 2018 Most Influential Person in the World”. As the founder and President of Huawei, _ was named “one of the 50 most Influential Business leaders in China 2020” by Fortune(《财富》)in April 2020. His theory and practice of “crisis management” in enterprises have a wide influence both at home and abroad. 4. As the founder, chairman and CEO of Baidu, _ is fully responsible for the strategic planning and operation management of Baidu. Before he founded Baidu, he was already one of the world’s top search engine engineer. Step 1 Let’s Come to Workplace Let’s Come to Workplace is designed to warm up students for starting a business Task 1 Work in pairs. Discuss about the following business leaders on the topics of the questions below. (T encourage Ss to talk about the business leaders and guide them to the point.) Who are they? What are their major businesses? How did they start their business? How much wealth do they have? What characteristics did they share in starting up their business? 1.Ma Yun is the founder of Alibaba Group which provides an online trading platform for e-commerce, including B2B trading, online retail, third-party payment and cloud computing services. He is now worth about $66.7 billion. 2. Ma Huateng is the founder, chairman and CEO of Tencent which provides Internet service, including QQ, WeChat, QQ space, Tencent video, etc. He is now worth about $59.1 billion. 3. Bill Gates is the founder of Microsoft which provides a wide range of computer software services. He is now worth about $98 billion. 4. Elon Musk (埃隆·马斯克) is the CEO of SpaceX (太空探索技术公司) and Tesla (特斯拉), and the chairman of SolarCity (太阳城公司). He is now worth about $84 billion. **What characteristics did they share in starting up their businesses? They are all successful businessmen who established their own business from startups on a very small scale with only a few partners and friends

Foreign Language DepartmentTask2Nowdiscuss thequestionsbelowandthenreporttoyourclass.(lead studentstothe topic of starting a business.)1. Do you dream to start a business of your own after graduation?2. Why or why not?3. If you start up a business, what business will you do?4. What business form will you take? A sole trader, a partnership or a franchise chainstore?5. What do you think are the possible steps to set up a business?Reference:1.Yes, I want to start up a business2. Because starting a business is a quite challenging job, and Ilike challenge.3.Perhaps I'll open an online shop to sell something.I like selling things4.MaybeI like to be a sole trader as I think I am very independent and I like to do business all bymyself.5. I think, first of all, I should have a good idea about the business, and then I need to do somemarket research. If my idea proves to be feasible, I will make a business plan, get the money forthe business, hire some people, rent the officeand start mybusiness.Step 2. Let's Watch: I want to start my own business.This part T presents a video playlet for students to better understand the topic of theunit and the language about it.2.1 Understanding the playlet2.1.1 Watch the video for the first time and answer the questions.Question 1. What business does the girl want to do?Question 2.What's the first step the consultant suggests the girl do?Question 3. What's the girl's biggest concern?2.1.2 Watch the video for the second time and answer the questions.Question4.Whatarethetwoways tostartabusinesswith justa littlemoney?Question 5.What does SWOT stand for?Question 6. What should a business plan include?2.1.3 Language FocusWatch thevideo again and complete thefollowing statements with the words orphrases givenbelow.1.I would appreciateit if you couldgive me some advice2.Can you giveme some ideas?3. It's necessary to do a market survey4. You can make a questionnaire to collect information about the needs of your target consumers.5. You can make a SWOT analysis of your business.6.I suggest youmakea businessplan after youdo the SWOT analysisScriptofthePlayletSituation: Cherry is about to graduate. She is thinking about starting her business, so she visits aconsultantatthe Students'Employment GuidanceCenter and asksfor someadviceCherry: Thanks for meeting me for coffee. I know you're busy, but I would appreciate it if you

Foreign Language Department Task 2 Now discuss the questions below and then report to your class. (lead students to the topic of starting a business.) 1. Do you dream to start a business of your own after graduation? 2. Why or why not? 3. If you start up a business, what business will you do? 4. What business form will you take? A sole trader, a partnership or a franchise chain store? 5. What do you think are the possible steps to set up a business? Reference: 1. Yes, I want to start up a business. 2. Because starting a business is a quite challenging job, and I like challenge. 3. Perhaps I’ll open an online shop to sell something. I like selling things. 4. Maybe I like to be a sole trader as I think I am very independent and I like to do business all by myself. 5. I think, first of all, I should have a good idea about the business, and then I need to do some market research. If my idea proves to be feasible, I will make a business plan, get the money for the business, hire some people, rent the office and start my business. Step 2. Let’s Watch: I want to start my own business. This part T presents a video playlet for students to better understand the topic of the unit and the language about it. 2.1 Understanding the playlet 2.1.1 Watch the video for the first time and answer the questions. Question 1. What business does the girl want to do? Question 2. What’s the first step the consultant suggests the girl do? Question 3. What’s the girl’s biggest concern? 2.1.2 Watch the video for the second time and answer the questions. Question 4. What are the two ways to start a business with just a little money? Question 5.What does SWOT stand for? Question 6. What should a business plan include? 2.1.3 Language Focus Watch the video again and complete the following statements with the words or phrases given below. 1. I would appreciate it if you could give me some advice. 2. Can you give me some ideas? 3. It’s necessary to do a market survey. 4. You can make a questionnaire to collect information about the needs of your target consumers. 5. You can make a SWOT analysis of your business. 6. I suggest you make a business plan after you do the SWOT analysis. Script of the Playlet Situation: Cherry is about to graduate. She is thinking about starting her business, so she visits a consultant at the Students’ Employment Guidance Center and asks for some advice. Cherry: Thanks for meeting me for coffee. I know you’re busy, but I would appreciate it if you

Foreign Language DepartmentcouldgivemesomeadviceConsultant: Of course. I'm always happy to help. What can I do for you?Cherry: Thanks. I want to start my own business, but I don't know how to make it happen.Consultant:Whatbusiness doyou want todo?Cherry: I'm interested in fashion.Consultant: Good. Do you want to open a clothes shop?Cherry: Yes. That's what I'm thinking about. Can you give me some ideas?Consultant: First of all, I think you should have some idea about the market It's necessary to doa market survey.Cherry: A market survey? How can I do that?Consultant:You should get some information about consumers'needs and retailers'operationsCherry: Yes. It's very important to get this information, but how can I get it?Consultant: You can make a questionnaire to collect information about the needs of your targetconsumers.For clothing retailers,you need to payavisit to themtounderstand theirbusiness andthe market.Cherry: Great idea.What should I do next?Consultant: After your market survey,you'll have some idea about the business and market. Thenyou can make a SWOT analysis of your business.That means you should analyze the strengths,weaknesses, opportunities and threats of your business. It is a useful and necessary tool forplanning a business.Cherry: Yes, that sounds really helpful. But my biggest concern is that I don't have much moneyConsultant: Everybody thinks a business needs money from the start. In fact, it's entirely possibleto start and grow a business with almost nopersonal financial investment if you knowthe rightway.Cherry: How can I do that?Consultant: Well, you have two main ways of starting a business with a small amount of money:lowering your costs or raising capital from outside sources, like friends and family, crowdfunding.angel investors, government grants and loans, bank loans, and so onCherry:Then how canI attract investmentfrom outsidesources?Consultant: I suggest you make a business plan after you do the SwOT analysis. With anelaborateplan,youcanfindabusinesspartnerorattract investmentmoreeasilyCherry:Wonderful! Can you tell me what a business plan should include?Consultant: A business plan should include your business model, estimated sales and costs, andtheincomeyouexpect.Cherry: Great! With a business plan, not only can I manage my business, but I can also attractinvestment.Consultant:Exactly.Cherry: Thank you very much for your wonderful advice. Consultant: My pleasure. I wish yousuccess

Foreign Language Department could give me some advice. Consultant: Of course. I’m always happy to help. What can I do for you? Cherry: Thanks. I want to start my own business, but I don’t know how to make it happen. Consultant: What business do you want to do? Cherry: I’m interested in fashion. Consultant: Good. Do you want to open a clothes shop? Cherry: Yes. That’s what I’m thinking about. Can you give me some ideas? Consultant: First of all, I think you should have some idea about the market. It’s necessary to do a market survey. Cherry: A market survey? How can I do that? Consultant: You should get some information about consumers’ needs and retailers’ operations. Cherry: Yes. It’s very important to get this information, but how can I get it? Consultant: You can make a questionnaire to collect information about the needs of your target consumers. For clothing retailers, you need to pay a visit to them to understand their business and the market. Cherry: Great idea. What should I do next? Consultant: After your market survey, you’ll have some idea about the business and market. Then you can make a SWOT analysis of your business. That means you should analyze the strengths, weaknesses, opportunities and threats of your business. It is a useful and necessary tool for planning a business. Cherry: Yes, that sounds really helpful. But my biggest concern is that I don’t have much money. Consultant: Everybody thinks a business needs money from the start. In fact, it’s entirely possible to start and grow a business with almost no personal financial investment if you know the right way. Cherry: How can I do that? Consultant: Well, you have two main ways of starting a business with a small amount of money: lowering your costs or raising capital from outside sources, like friends and family, crowdfunding, angel investors, government grants and loans, bank loans, and so on. Cherry: Then how can I attract investment from outside sources? Consultant: I suggest you make a business plan after you do the SWOT analysis. With an elaborate plan, you can find a business partner or attract investment more easily. Cherry: Wonderful! Can you tell me what a business plan should include? Consultant: A business plan should include your business model, estimated sales and costs, and the income you expect. Cherry: Great! With a business plan, not only can I manage my business, but I can also attract investment. Consultant: Exactly. Cherry: Thank you very much for your wonderful advice. Consultant: My pleasure. I wish you success

Foreign LanguageDepartmentpeoplepeDanielFuture Planset up a companyEricaHRmanagerStep3Let'sRead*Teaching Tips *1. Lead-in: A good lead-in to the text is of primary importance. So a good performance of thebeginning section Let's Come to Workplace would help set up the situation and pave theway forthe text, and it is a half success in teaching the Text if a lead-in is properly done, as the sayinggoes,"Agood beginning is half done."2.TheOutlineand Comprehension Questions:The outlinepresented before the text is intendedforstudents to grasp the main idea of the Text. T should not just simply ask Ss to fill in the blanks inthe outline,insteadT should askthecomprehension question about eachblank andwritedownthekeypoints of Ss'answers ontheblackboard.Thesekeypointsmightbethepossibleanswerstothe outline blanks.Ifthis is properlydone,Ss will have a goodmotivation to learnthetext.3. Language Points: T invites questions concerning the language points in the text and draws Ss'attentiontosomekeywordsandexpressions.3.1 New words,phrases and expressionsfashionI'fe/na style that is popular at a particular time时尚：时装objects worn on your clothes or bodyjewelryI'dsu:ali/珠宝，首饰n.that are usually made from valuablemetals, such as gold and silversomething added to clothing that hasaccessory装饰品，配饰/ak'sesari/n.adecorativepurposethe amount of business that aI't3:n,auval营业额，成交量turnovern.company does in a period of timemoney that is earned in trade orbusiness after paying the costs ofprofit/'prpfit利润，盈利P7producing and selling goods andservices

Foreign Language Department Step 3 Let’s Read * Teaching Tips * 1. Lead-in: A good lead-in to the text is of primary importance. So a good performance of the beginning section Let’s Come to Workplace would help set up the situation and pave the way for the text, and it is a half success in teaching the Text if a lead-in is properly done, as the saying goes, “A good beginning is half done.” 2. The Outline and Comprehension Questions: The outline presented before the text is intended for students to grasp the main idea of the Text. T should not just simply ask Ss to fill in the blanks in the outline, instead T should ask the comprehension question about each blank and write down the key points of Ss’ answers on the blackboard. These key points might be the possible answers to the outline blanks. If this is properly done, Ss will have a good motivation to learn the text. 3. Language Points: T invites questions concerning the language points in the text and draws Ss’ attention to some key words and expressions. 3.1 New words, phrases and expressions

Foreign LanguageDepartmentwealthy/'weloi/富有的，有钱的richadj.not influenced or controlled in anyindependentI,md'pendant/独立的，自立的adiwaybyotherpeoplevens,orthinhaving been involved in a particular资深的，经验I'vetaran/veteranadiactivity fora long time丰富的to go somewherequicklydaef猛冲，疾奔dashbrand-new/braend'nju:/completely new,especially notyetused全新的，崭新的adistudyofworkyouhavedone,in orderrevision/mvi3n/复习toprepareforanexamPhrases and Expressions自己做生意run one's own businesstostartone'spersonalbusinessdeal into manage and sell something经营：经销利润率profit marginthe ratio gross profits divided by net sales3.2Outline of thetextSkim the Text for the main ideas and fill in the blanks with the key words given in the box.Young Millionaire Back in Timefor SchoolReuben Singh: a student and a young millionaire_His business: jewelry and accessories_?The reasons for his success:1.girlslikeaccessories2.business with a good turnover3.business withaveryhighprofit marginHisfamilybackground:born intoawealthyfamily_His daily timetable:getting up at 5:00 a.m.work hours:about7hoursstudy hours: about 10 hours Hishobbies:businessandpolitics ?3.3 Understanding and Language PointsLanguage Points1.He also runs his own business, Reuben Singh Holdings, which deals in fashion jewelry andaccessories.run：tobeincontrolofsomething经营：管理；开办e.g.He'sbeenrunninghisowncompanysinceheleftschool.他毕业后就一直在经营自己的公司。dealin：tomanageand sell something经营：经销e.g.Theymainlydealinrarebooks.他们主要经营珍本图书。StructureAnalysis:whichdeals infashionablejewelersandaccessories"isanattributiveclausewhichmodifiestheantecedent“ReubenSinghHoldings

Foreign Language Department 3.2 Outline of the text Skim the Text for the main ideas and fill in the blanks with the key words given in the box. Young Millionaire Back in Time for School Reuben Singh: a student and a young millionaire ① His business: jewelry and accessories ② The reasons for his success: 1. girls like accessories 2. business with a good turnover 3. business with a very high profit margin His family background: born into a wealthy family ③ His daily timetable: getting up at 5:00 a.m. work hours: about 7 hours study hours: about 10 hours ④ His hobbies: business and politics ⑤ . 3.3 Understanding and Language Points Language Points 1. He also runs his own business, Reuben Singh Holdings, which deals in fashion jewelry and accessories. run: to be in control of something 经营；管理；开办 e.g. He’s been running his own company since he left school. 他毕业后就一直在经营自己的公 司。 deal in: to manage and sell something 经营；经销 e.g. They mainly deal in rare books. 他们主要经营珍本图书。 Structure Analysis: “which deals in fashionable jewelers and accessories” is an attributive clause which modifies the antecedent “Reuben Singh Holdings

Foreign Language DepartmentTranslation同时，他还经营着自已的生意一一鲁本·辛格控股公司，该公司主要经营时尚珠宝和配饰。2.It's also a business with a good turnover and a very high profit marginturnover:theamount ofbusiness thata companydoesina period oftime营业额，成交量e.g.The business has an annual turnover of 50,000这家公司的年营业额达5万英镑。Translation：这也是一个有很大销量和很高利润的生意。3. At 14 he made his first independent business trip.independent:notinfluencedorcontrolledinanywaybyotherpeople,events,orthings独立的，自立的e.g,Children should be encouraged to be independent thinkers.应该鼓励孩子独立思考。Translation:14岁时他便第一次独自出差。4.Now,at18,he isalmosta veteranbusinessmanveteran:havingbeeninvolvedinaparticularactivityforalongtime资深的，经验丰富的e.g.Shesalsoaveteran campaignerforhumanrights.她还是一位经验丰富的人权活动家。Translation：现在，18岁的他几乎是一位老练的商人。5.Heworks until 8:30a.m.,then dashes to school for class in his brand-newJaguar sports cardash:togosomewherequickly猛冲，疾奔e.g.Wedashedforthetrain,but itwas alreadypullingawayfromtheplatform.我们向火车冲去，但火车已经驶离站台了。brand-new:completelynew,especiallynotyetused全新的，崭新的e.g. How can he afford to buy himselfa brand-new car?他怎么买得起全新的汽车？TTranslation：他一直工作到8:30，然后开着他全新的捷豹跑车赶去学校上课。6.Then it is time for at least three hours of revisiontimeforsomething.：aparticularpointwhensomethinghappens是做...事情的时候了e.g.They said they would call us when it was time for dinner.他们说一到吃晚饭的时间就给我们打电话。Translation：然后便是不少于三小时的复习时间。Translation oftheText鲁本·辛格-百万富翁重返校18岁的鲁本·辛格在曼彻斯特的威廉休姆文法学校攻读高级证书。同时，他还经营着自己的生意一一鲁本·辛格控股公司，该公司主要经营时尚珠宝和配饰。他身价近1000万英镑。他说成功的秘决很简单：女孩子们没有足够的钱每天都出去买新衣服。通过使用配饰可以改变他们衣服的样子。这也是一个有很高营业额和利润的生意。鲁本·辛格出生于英国柴郡一个富裕的家庭。12岁的时候就在他父母的公司开始学习做生意。14岁时他便第一次独自出差。现在，18岁的他几乎是一位老练的商人。他仍然直接与制造商打交道。一年要去远东旅行九到十次，几乎每周都去米兰和巴塞罗那。他每天5点起床，7点开始工作，一直到8:30，然后开着他全新的捷豹跑车赶去学校上课。在下午3:30放学之后，他回到办公室再工作到晚上9点。然后进行至少三个小时的复习。当谈及爱好问题时，他说，“我的朋友们都有自已的爱好，主要是足球：我也有自己的爱好，那就是商业和政治。”3.4Understand the Text

Foreign Language Department Translation: 同时，他还经营着自己的生意——鲁本·辛格控股公司，该公司主要经营时 尚 珠宝和配饰。 2. It’s also a business with a good turnover and a very high profit margin. turnover: the amount of business that a company does in a period of time 营业额，成交量 e.g. The business has an annual turnover of £50,000. 这家公司的年营业额达 5 万英镑。 Translation: 这也是一个有很大销量和很高利润的生意。 3. At 14 he made his first independent business trip. independent: not influenced or controlled in any way by other people, events, or things 独立的， 自立的 e.g. Children should be encouraged to be independent thinkers. 应该鼓励孩子独立思考。 Translation: 14 岁时他便第一次独自出差。 4. Now, at 18, he is almost a veteran businessman. veteran: having been involved in a particular activity for a long time 资深的，经验丰富的 e.g. She’s also a veteran campaigner for human rights. 她还是一位经验丰富的人权活动家。 Translation：现在，18 岁的他几乎是一位老练的商人。 5. He works until 8:30a.m., then dashes to school for class in his brand-new Jaguar sports car. dash: to go somewhere quickly 猛冲，疾奔 e.g. We dashed for the train, but it was already pulling away from the platform. 我们向火车冲 去，但火车已经驶离站台了。 brand-new: completely new, especially not yet used 全新的，崭新的 e.g. How can he afford to buy himself a brand-new car? 他怎么买得起全新的汽车？ T Translation: 他一直工作到 8:30，然后开着他全新的捷豹跑车赶去学校上课。 6. Then it is time for at least three hours of revision. time for something.: a particular point when something happens 是做.事情的时候了 e.g. They said they would call us when it was time for dinner. 他们说一到吃晚饭的时间就给 我们打电话。 Translation: 然后便是不少于三小时的复习时间。 Translation of the Text 鲁本·辛格-百万富翁重返校 18 岁的鲁本·辛格在曼彻斯特的威廉休姆文法学校攻读高级证书。同时，他还经营着 自己 的生意——鲁本·辛格控股公司，该公司主要经营时尚珠宝和配饰。他身价近 1000 万 英镑。 他说成功的秘诀很简单：女孩子们没有足够的钱每天都出去买新衣服。通过使用配饰 可以 改变他们衣服的样子。这也是一个有很高营业额和利润的生意。 鲁本·辛格出生于英国柴郡 一个富裕的家庭。12 岁的时候就在他父母的公司开始学习做 生意。14 岁时他便第一次独自 出差。现在，18 岁的他几乎是一位老练的商人。他仍然直接 与制造商打交道。一年要去远 东旅行九到十次，几乎每周都去米兰和巴塞罗那。 他每天 5 点起床，7 点开始工作，一直 到 8:30，然后开着他全新的捷豹跑车赶去学校上课。 在下午 3:30 放学之后,他回到办公室 再工作到晚上 9 点。然后进行至少三个小时的复习。 当谈及爱好问题时，他说，“我的朋友 们都有自己的爱好, 主要是足球；我也有自己的 爱好，那就是商业和政治。” 3.4 Understand the Text

Foreign Language DepartmentTask 1 Work with your partner and answer thefollowing questions according to the Text.1. Who is Reuben Singh?-Reuben Singh is a student and also a young millionaire2.What business does Reuben Singhdeal in?-Reuben Singh deals in fashion jewelry and accessories3. Why can Reuben Singh start learning business at a young age?-Hewasbornintoawealthy/richfamily.4.HowmanyhoursdoesReubenSinghworkandstudyaday?-He works for about 7 hours and studies about 10 hours a day5.What are Reuben Singh's hobbies?-His hobbies arebusinessand politics./Helikes businessand politicsTask 2 Choose the best answers to the following questions.[d] 1. Which of thefollowing statements is NOT true about Reuben Singh?a. He studies at William Hulme Grammar School.b.Heruns hisownbusinessc.He sells jewelry and accessories.d.He has 10 millionpounds.[b] 2.ThefollowingarethereasonsforReuben Singh's success exceptthata. accessories are popular among girlsb. jewelry never loses moneyc. the business has a very high profit margind. the business has a good turnover[c] 3. What is the meaning of the underlined word in “Now, at 18, he is almost a veteranbusinessman"?a.Famous.b. Young.c. Experienced.d. Clever.[d] 4. When did Reuben Singh start to learn business?a. At 16.b.At 18.c. At 14.d. At 12.[b] 5. The article is mainly abouta.how a student succeededb. how a student studies and runs his businessc. how to learn about businessd. how to become a young millionaire3.5UsetheRight WordI Fill in each blank with a proper word from the word bank in its proper form and give itsdefinition in the bracket.The first one isdone as an example1.Matters of pollution and theenvironment concem us all.[A3]

Foreign Language Department Task 1 Work with your partner and answer the following questions according to the Text. 1. Who is Reuben Singh? – Reuben Singh is a student and also a young millionaire. 2. What business does Reuben Singh deal in? – Reuben Singh deals in fashion jewelry and accessories. 3. Why can Reuben Singh start learning business at a young age? – He was born into a wealthy / rich family. 4. How many hours does Reuben Singh work and study a day? – He works for about 7 hours and studies about 10 hours a day. 5. What are Reuben Singh’s hobbies? – His hobbies are business and politics. / He likes business and politics. Task 2 Choose the best answers to the following questions. [d] 1. Which of the following statements is NOT true about Reuben Singh? a. He studies at William Hulme Grammar School. b. He runs his own business. c. He sells jewelry and accessories. d. He has 10 million pounds. [b] 2. The following are the reasons for Reuben Singh’s success except that _. a. accessories are popular among girls b. jewelry never loses money c. the business has a very high profit margin d. the business has a good turnover [c] 3. What is the meaning of the underlined word in “Now, at 18, he is almost a veteran businessman”? a. Famous. b. Young. c. Experienced. d. Clever. [d] 4. When did Reuben Singh start to learn business? a. At 16. b. At 18. c. At 14. d. At 12. [b] 5. The article is mainly about _. a. how a student succeeded b. how a student studies and runs his business c. how to learn about business d. how to become a young millionaire 3.5 Use the Right Word I. Fill in each blank with a proper word from the word bank in its proper form and give its definition in the bracket. The first one is done as an example. 1. Matters of pollution and the environment concern us all. [A3]