对外经济贸易大学：《商务英语》课程教学资源（课件讲稿）Chapter 22 Export Product

制所香所货易大考 1 Chapter 22 Export Product

Chapter 22 Chapter 22 Export Product Export Product

尉所委所贺易大孝 1 Objectives

Objectives Objectives

Objectives A.To gain insight into export products B.To grasp the main idea and the structure of the text; c.To master the usage of key special terms,words and phrases in this chapter; D To conduct a series of listening, speaking,reading,writing and translating activities concerned with the theme of the chapter. 制价爱行蜀易大考

Objectives Objectives A.To gain insight into export products To gain insight into export products B.To grasp the main idea and the To grasp the main idea and the structure of the text; structure of the text; C.To master the usage of key special To master the usage of key special terms, words and phrases in this terms, words and phrases in this chapter; chapter; D.To conduct a series of listening, To conduct a series of listening, speaking, reading, writing and speaking, reading, writing and translating activities concerned with translating activities concerned with the theme of the chapter. the theme of the chapter

尉所委所贺易大孝 1 Introduction

Introduction Introduction

Introduction ow to shape and make your export products to suit your customers is not an easy question to answer.This text will give you some hints that will surely benefit you in your business. 制价爱行蜀易大考 15

Introduction Introduction How to shape and make your export products to suit your customers is not an easy question to answer. This text will give you some hints that will surely benefit you in your business

参考译文 外贸行业有一旬顺口溜，叫做“出口赢 不赢，关键看产品。产品好不好，设计有技 巧。”如何设计、制造适合客户的出口产品 不是一个容易回答的问题。本课将给你一些 提示，它们一定会有益于你的事业。 制价爱行蜀易大考

参考译文 外贸行业有一句顺口溜，叫做 外贸行业有一句顺口溜，叫做“出口赢 不赢，关键看产品。产品好不好，设计有技 不赢，关键看产品。产品好不好，设计有技 巧。”如何设计、制造适合客户的出口产品 如何设计、制造适合客户的出口产品 不是一个容易回答的问题。本课将给你一些 不是一个容易回答的问题。本课将给你一些 提示，它们一定会有益于你的事业。 提示，它们一定会有益于你的事业

尉所委所贺易大孝 1 Main points of the text

Main points of the text Main points of the text

Main points of the text 1.to satisfy the wants of the buyers. 2.product and product line 3.Product mix and its strategies 制价爱行蜀易大考 15

Main points of the text Main points of the text 1.tosatisfy the wants of the buyers. satisfy the wants of the buyers. 2.product and product line product and product line 3.Product mix and its strategies Product mix and its strategies

尉所委所贺易大考 1 Background terminology

Background & Background & terminology terminology

Background and terminology the product mix产品组合 The Product Mix refers to the range of products sold by a firm.For example,a supermarket sells food,but it may also sell clothes,electrical equipment, beauty products,and stationery;an electric appliance manufacturer may sell washing machines,dishwashers, refrigerators,televisions,and videos. 贵价爱，所質易大孝

Background and terminology Background and terminology the product mix 产品组合 The Product Mix refers to the range of products sold by a firm. For example, a supermarket sells food, but it may also sell clothes, electrical equipment, beauty products, and stationery; an electric appliance manufacturer may sell washing machines, dishwashers, refrigerators, televisions, and videos