对外经济贸易大学：《商务英语》课程教学资源（课件讲稿）Chapter 14 MARKET SELECTION

尉所委所贺易大孝 1 Chapter 14 MARKET SELECTION

Chapter 14 Chapter 14 MARKET SELECTION MARKET SELECTION

尉所委所贺易大孝 1 Objectives

Objectives Objectives

Objectives A.To help the students to gain insight into the importance and necessity of market selection B.To know better the different ways and procedures in carrying out the market selection c.To learn relevant expressions and language structure 刿价爱行質易大考

Objectives Objectives A.To help the students to gain insight To help the students to gain insight into the importance and necessity of into the importance and necessity of market selection market selection B.To know better the different ways and To know better the different ways and procedures in carrying out the market procedures in carrying out the market selection selection C.To learn relevant expressions and To learn relevant expressions and language structure language structure

尉所委所贺易大孝 1 Introduction

Introduction Introduction

Introduction here is such a saying as "what a man should fear is to take a wrong trade,a and what a woman should fear is to marry a wrong man".Then what should we be wary of most when we attempt to develop our overseas markets?And how should we try to avoid the unnecessary losses during our market selection? 贵价爱，所質易大孝

Introduction Introduction There is such a saying as here is such a saying as “what a man what a man should fear is to take a wrong trade, and should fear is to take a wrong trade, and what a woman should fear is to marry a what a woman should fear is to marry a wrong man wrong man ”. Then what should we be . Then what should we be wary of most when we attempt to wary of most when we attempt to develop our overseas markets? And how develop our overseas markets? And how should we try to avoid the unnecessary should we try to avoid the unnecessary losses during our market selection? losses during our market selection?

参考译文 俗话说：“男怕入错行，女怕嫁错郎”。那 么我们这些做国际贸易的要想开拓海外市场， 最怕的应该是什么呢？这个不用细说，恐怕大 家也能猜个八九不离十：把钱投在了不应该投 的地方，或者把货物运到根本没有市场没有销 路的国家或地区。本课要谈的就是如何尽量避 免这种不必要的损失，以及怎样在市场选择中 确保我们利益的最大化。 制价爱行蜀易大考

参考译文 俗话说：“男怕入错行，女怕嫁错郎 男怕入错行，女怕嫁错郎”。那 么我们这些做国际贸易的要想开拓海外市场， 么我们这些做国际贸易的要想开拓海外市场， 最怕的应该是什么呢？这个不用细说，恐怕大 最怕的应该是什么呢？这个不用细说，恐怕大 家也能猜个八九不离十：把钱投在了不应该投 家也能猜个八九不离十：把钱投在了不应该投 的地方，或者把货物运到根本没有市场没有销 的地方，或者把货物运到根本没有市场没有销 路的国家或地区。本课要谈的就是如何尽量避 路的国家或地区。本课要谈的就是如何尽量避 免这种不必要的损失，以及怎样在市场选择中 免这种不必要的损失，以及怎样在市场选择中 确保我们利益的最大化。 确保我们利益的最大化

尉所委所贺易大孝 1 Main points of the text

Main points of the text Main points of the text

Main points of the text We must be selective and concentrate our marketing efforts on the markets which will yield the best results 制价爱行蜀易大考 15

Main points of the text Main points of the text We must be selective and We must be selective and concentrate our marketing efforts concentrate our marketing efforts on the markets which will yield on the markets which will yield the best results the best results A

Main points of the text We must try to identify,at minimum cost,the markets on which we should concentrate our research efforts 制价爱行蜀易大考

Main points of the text Main points of the text We must try to identify, at We must try to identify, at minimum cost, the markets on minimum cost, the markets on which we should concentrate our which we should concentrate our research efforts research efforts B

Main points of the text Process of market selection: search for gold 制价爱行蜀易大考

Main points of the text Main points of the text Process of market selection: Process of market selection: search for gold search for gold C