对外经济贸易大学：《商务英语》课程教学资源（课件讲稿）Chapter 07 Business Environment

尉所委所贺易大孝 1 Chapter 7 Business Environment

Chapter 7 Business Environment Business Environment

尉所委所贺易大孝 1 Objectives

Objectives Objectives

Objectives A.To illustrate the variants in business environment and the ways to deal with them B. To grasp the main idea and the structure of the text蚓 C. To master the usage of key special terms, words and phrases in this chapter; D To conduct a series of listening,speaking, reading,writing and translating activities concerned with the theme of the chapter. 制尔香行質易大孝

Objectives Objectives A.To illustrate the variants in business To illustrate the variants in business environment and the ways to deal with them environment and the ways to deal with them B.To grasp the main idea and the structure of To grasp the main idea and the structure of the text; the text; C.To master the usage of key special terms, To master the usage of key special terms, words and phrases in this chapter; words and phrases in this chapter; D.To conduct a series of listening, speaking, To conduct a series of listening, speaking, reading, writing and translating activities reading, writing and translating activities concerned with the theme of the chapter. concerned with the theme of the chapter

尉所委所贺易大孝 1 Introduction

Introduction Introduction

Introduction In late 19th century,Darwin proposed a famous theory according to the biologic evolution-survival of the fittest or natural selection.As a matter of fact,it is also the case in today's business world.In order to survive the fierce competition in the international business and develop ourselves,we have to learn something about the international business environment. 制行运行贸易大孝

Introduction Introduction In late 19th century, Darwin proposed a In late 19th century, Darwin proposed a famous theory according to the biologic famous theory according to the biologic evolution evolution——survival of the fittest or natural survival of the fittest or natural selection. As a matter of fact, it is also the selection. As a matter of fact, it is also the case in today case in today’s business world. In order to s business world. In order to survive the fierce competition in the survive the fierce competition in the international business and develop international business and develop ourselves, we have to learn something about ourselves, we have to learn something about the international business environment. the international business environment

Introduction 十九世纪末，达尔文根据自然界生物的 进化，提出了一个著名的论断： 物竞天择， 适者生存。要想生存，就得适应环境。在当 今的国际贸易上，这个道理依然适用。既然 如此，怎样才能更好地适应环境，在激烈竞 争的国际贸易中生存并发展下去呢？ 制价爱行蜀多大考

Introduction Introduction 十九世纪末，达尔文根据自然界生物的 十九世纪末，达尔文根据自然界生物的 进化，提出了一个著名的论断：物竞天择， 进化，提出了一个著名的论断：物竞天择， 适者生存。要想生存，就得适应环境。在当 适者生存。要想生存，就得适应环境。在当 今的国际贸易上，这个道理依然适用。既然 今的国际贸易上，这个道理依然适用。既然 如此，怎样才能更好地适应环境，在激烈竞 如此，怎样才能更好地适应环境，在激烈竞 争的国际贸易中生存并发展下去呢？ 争的国际贸易中生存并发展下去呢？

尉所委所贺易大孝 1 Main points of the text

Main points of the text Main points of the text

Main points of the text 1.It's important to do export market research before exporting. 2.An exporter needs to know about the social characteristics of people he is dealing with. 3.There are a number of types of government trading policy that might affect your export prospects. 制行运行贸易大孝

Main points of the text Main points of the text 1.It ’s important to do export market s important to do export market research before exporting. research before exporting. 2.An exporter needs to know about the An exporter needs to know about the social characteristics of people he is social characteristics of people he is dealing with. dealing with. 3.There are a number of types of There are a number of types of government trading policy that might government trading policy that might affect your export prospects. affect your export prospects

尉所委所贺易大考 1 Background terminology

Background & Background & terminology terminology

Background and terminology import restrictions进口限制 Tariff restrictions and non-tariff barriers (NTBS) are the two methods to restrict import so that domestic producers can be protected from foreign competition.Import quotas,voluntary export quotas,import licenses and anti-dumping and counter ailing duties are three main types of non-tariff barriers.In addition to these there are direct and indirect export subsidies,technical regulations and standards,health and safety standards,customs formalities and discriminatory public procurement policies. 制价爱行蜀易大考

Background and terminology Background and terminology import restrictions import restrictions 进口限制 Tariff restrictions and non Tariff restrictions and non -tariff barriers (NTBS) tariff barriers (NTBS) are the two methods to restrict import so that are the two methods to restrict import so that domestic producers can be protected from domestic producers can be protected from foreign competition. Import quotas, voluntary foreign competition. Import quotas, voluntary export quotas, import licenses and anti export quotas, import licenses and anti -dumping dumping and counter ailing duties are three main types of and counter ailing duties are three main types of non -tariff barriers. In addition to these there are tariff barriers. In addition to these there are direct and indirect export subsidies, technical direct and indirect export subsidies, technical regulations and standards, health and safety regulations and standards, health and safety standards, customs formalities and standards, customs formalities and discriminatory public procurement policies. discriminatory public procurement policies