对外经济贸易大学：《商务英语》课程教学资源（课件讲稿）Chapter 18 Trade Fairs

尉所委所贺易大孝 1 Chapter 18 Trade Fairs

Chapter 18 Chapter 18 Trade Fairs Trade Fairs

尉所委所贺易大孝 1 Objectives

Objectives Objectives

Objectives A.To learn the purposes and property of trade fairs; B. To grasp the main idea and the structure of the text蚓 C. To master the usage of key special terms, words and phrases in this chapter; D. To conduct a series of listening,speaking, reading,writing and translating activities concerned with the theme of the chapter. 制价爱行蜀易大考

Objectives Objectives A.To learn the purposes and property of To learn the purposes and property of trade fairs; trade fairs; B.To grasp the main idea and the structure of To grasp the main idea and the structure of the text; the text; C.To master the usage of key special terms, To master the usage of key special terms, words and phrases in this chapter; words and phrases in this chapter; D.To conduct a series of listening, speaking, To conduct a series of listening, speaking, reading, writing and translating activities reading, writing and translating activities concerned with the theme of the chapter. concerned with the theme of the chapter

尉所委所贺易大孝 1 Introduction

Introduction Introduction

Introduction In China,it is said that if someone has never been to Guangzhou Fair,he wouldn't be qualified to engage in international trade.As we know,Guangzhou Fair is short for Chinese Export Commodities Fair,which is a large- scale trade fair held twice a year.Then what is a 1 trade fair?And what impact does it have upon the international trade?We will explore these questions in i this chapter. 制价运行贸易大孝

Introduction Introduction In China, it is said that if someone has never n China, it is said that if someone has never been to Guangzhou Fair, he wouldn been to Guangzhou Fair, he wouldn’t be qualified to engage in international trade. As qualified to engage in international trade. As we know, Guangzhou Fair is short for Chinese we know, Guangzhou Fair is short for Chinese Export Commodities F Export Commodities Fair, which is a large air, which is a large￾scale trade fair held twice a year. Then what is scale trade fair held twice a year. Then what is a trade fair? And what impact does it have a trade fair? And what impact does it have upon the international trade? We will explore upon the international trade? We will explore these questions in this chapter. these questions in this chapter

参考译文 在中国，有人说“没去过广交会，就不算搞 外贸”。大家都知道，广交会的全名是中国出 口商品交易会，分为春秋两季，是一种大型的 商品交易会。那么，什么叫做商品交易会？它 的作用和意义到底有多大，以致人们作出这样 的评论呢？ 制价爱行蜀易大考

参考译文 在中国，有人说 在中国，有人说“没去过广交会，就不算搞 没去过广交会，就不算搞 外贸 ”。大家都知道，广交会的全名是中国出 。大家都知道，广交会的全名是中国出 口商品交易会，分为春秋两季，是一种大型的 口商品交易会，分为春秋两季，是一种大型的 商品交易会。那么，什么叫做商品交易会？它 商品交易会。那么，什么叫做商品交易会？它 的作用和意义到底有多大，以致人们作出这样 的作用和意义到底有多大，以致人们作出这样 的评论呢？

尉所委所贺易大孝 1 Main points of the text

Main points of the text Main points of the text

Main points of the text 1.Some functions of participation in trade fairs--- communications 2. What is a trade fair and some famous exhibition places. 3. Difference between industrial trade fairs and the daily common trade fairs. 4. Where the industrial fairs are held. 5. Some functions of trade fairs ---sales promotion. 制尔爱行質多大考

Main points of the text Main points of the text 1.Some functions of participation in trade fairs Some functions of participation in trade fairs--- communications communications 2.What is a trade fair and some famous What is a trade fair and some famous exhibition places. exhibition places. 3.Difference between industrial trade fairs and Difference between industrial trade fairs and the daily common trade fairs. the daily common trade fairs. 4. Where the industrial fairs are held. 5. Some functions of trade fairs ---sales promotion

尉所委所贺易大考 1 Background terminology

Background & Background & terminology terminology

Background and terminology 1.trade fair商品交易会 a gathering at which manufacturers and traders can demonstrate their wares,meet each other,and secure orders. 2.trade routes贸易路线 3.China Export Commodity Fair中国出口商品交易会 4.China International Exhibition Center中国国际展览中 心的 5.U川BE对外经济贸易大学 (University of International Business Economics) 6.the general public普通公众 7.consumer goods消费品 刿价爱所質易大考

Background and terminology Background and terminology 1. trade fair 1. trade fair商品交易会 a gathering at which manufacturers and traders can a gathering at which manufacturers and traders can demonstrate their wares, meet each other, and secure demonstrate their wares, meet each other, and secure orders. orders. 2. trade routes 2. trade routes贸易路线 3. China Export Commodity Fair 3. China Export Commodity Fair中国出口商品交易会 中国出口商品交易会 4. China International Exhibition Center 4. China International Exhibition Center中国国际展览中 中国国际展览中 心 5. UIBE 5. UIBE对外经济贸易大学（ 对外经济贸易大学（University of International University of International Business & Economics Business & Economics ） 6. the general public 6. the general public普通公众 7. consumer goods 7. consumer goods消费品