对外经济贸易大学：《商务英语》课程教学资源（课件讲稿）Chapter 04 Consumer Market In China

制所运所货易大孝 1 Chapter 4 Consumer Market In China

Chapter 4 Chapter 4 Consumer Market Consumer Market In China In China

尉所委所贺易大孝 1 Objectives

Objectives Objectives

Objectives To learn about what is consumption like in China; To examine the current consumer market in China To have an overview of the changes in Chinese consumption; To grasp the main idea and the structure of the text; 制尔香行質多大考 15

Objectives Objectives z To learn about what is consumption To learn about what is consumption like in China; like in China; z To examine the current consumer To examine the current consumer market in China market in China z To have an overview of the changes in To have an overview of the changes in Chinese consumption; Chinese consumption; z To grasp the main idea and the To grasp the main idea and the structure of the text; structure of the text;

Objectives To master the usage of key special terms,words and phrases in this chapter; To conduct a series of listening, speaking,reading,writing and translating activities concerned with the theme of the chapter. 制价爱行蜀易大考 15

Objectives Objectives z To master the usage of key special To master the usage of key special terms, words and phrases in this terms, words and phrases in this chapter; chapter; z To conduct a series of listening, To conduct a series of listening, speaking, reading, writing and speaking, reading, writing and translating activities concerned with translating activities concerned with the theme of the chapter. the theme of the chapter

尉所委所贺易大孝 1 Introduction

Introduction Introduction

Introduction ecause of the biggest population,the rapid developing economy and the increasing demand of people,China has the greatest and the most potential consumer market in the world.Producers all round the world want to enter into the market and have some shares,so nowadays people are really dazzled by the great variety of goods in the market. 刿价爱有質易大孝

Introduction Introduction Because of the biggest population, the ecause of the biggest population, the rapid developing economy and the rapid developing economy and the increasing demand of people, China has increasing demand of people, China has the greatest and the most potential the greatest and the most potential consumer market in the world. Producers consumer market in the world. Producers all round the world want to enter into the all round the world want to enter into the market and have some shares, so market and have some shares, so nowadays people are really dazzled by the nowadays people are really dazzled by the great variety of goods in the market. great variety of goods in the market

参考译文 中国有着全球最大的、最具潜力的消费市 场，因为中国人口众多， 经济增长迅速，人们 的需求也在不断地增加。各国的生产商都希望 能挤进这个庞大的市场并占据一定的市场份 额，所以现在市场上的商品可真是多得让人眼 花缭乱了！ 制价爱行蜀易大考

参考译文 中国有着全球最大的、最具潜力的消费市 场，因为中国人口众多，经济增长迅速，人们 的需求也在不断地增加。各国的生产商都希望 能挤进这个庞大的市场并占据一定的市场份 额，所以现在市场上的商品可真是多得让人眼 花缭乱了！

尉所委所贺易大孝 1 Main points of the text

Main points of the text Main points of the text

Main points of the text 1.the change in the status of consumers 2.the government serious attitude towards marketing 3. the Chinese consumers's role in the process of change 4. a revived opportunity for self- expression of the consumers 5. consumers'demand in the clothing field. 制价爱行蜀易大考

Main points of the text Main points of the text 1.the change in the status of consumers the change in the status of consumers 2.the government serious attitude the government serious attitude towards marketing towards marketing 3.the Chinese consumers the Chinese consumers ’s role in the s role in the process of change process of change 4.a revived opportunity for self a revived opportunity for self- - expression of the consumers expression of the consumers 5.consumers consumers’ ’ demand in the clothing demand in the clothing field

尉所委所贺易大考 1 Background terminology

Background & Background & terminology terminology