对外经济贸易大学：《商务英语》课程教学资源（课件讲稿）Chapter 02 NEEDS AND WANT

尉所委所贺易大考 1 Chapter 2 NEEDS AND WANT

Chapter 2 Chapter 2 NEEDS AND WANT NEEDS AND WANT

尉所委所贺易大孝 1 Objectives

Objectives Objectives

Objectives A.To learn about what are basic human needs and wants. B.To understand the definitions of “needs”and“wants”. C.To realize how a qualified exporter could make full use of the theory of needs and wants in business. 制价爱行蜀易大考

Objectives Objectives A. To learn about what are basic human To learn about what are basic human needs and wants. needs and wants. B. To understand the definitions of To understand the definitions of “needs” ” and “wants ”. C. To realize how a qualified exporter To realize how a qualified exporter could make full use of the theory of could make full use of the theory of needs and wants in business. needs and wants in business

Objectives D.To grasp the main idea and the structure of the text. E.To master the usage of key special terms,words and phrases in this chapter. F.To conduct a series of listening, speaking,reading,writing and translating activities concerned with the theme of the chapter. 刿价爱有質易大孝

Objectives Objectives D.To grasp the main idea and the To grasp the main idea and the structure of the text. structure of the text. E.To master the usage of key special To master the usage of key special terms, words and phrases in this terms, words and phrases in this chapter. chapter. F.To conduct a series of listening, To conduct a series of listening, speaking, reading, writing and speaking, reading, writing and translating activities concerned with translating activities concerned with the theme of the chapter. the theme of the chapter

尉所委所贺易大孝 1 Introduction

Introduction Introduction

Introduction Our wants seem to be never-ending, when one want is satisfied another one will emerge immediately.So it's very important for the producers and the dealers to make clear what people want and understand the trend of wants,for only in this way can they insure their goods are saleable. 刿价爱有質易大孝

Introduction Introduction Our wants seem to be never Our wants seem to be never -ending ， when one want is satisfied , another one when one want is satisfied , another one will emerge immediately. So it will emerge immediately. So it ’s very important for the producers and the important for the producers and the dealers to make clear what people want dealers to make clear what people want and understand the trend of wants, for and understand the trend of wants, for only in this way can they insure their only in this way can they insure their goods are saleable. goods are saleable

参考译文 人的需求永无止境，一个需求得到了满足 紧接着又会出现另一个需求。清楚人们需要什 么，了解人们的需求动向，对生产商和经销商 都是很重要的，因为只有这样才能确保他们的 商品畅销。 制价爱行蜀易大考

参考译文 人的需求永无止境，一个需求得到了满足 人的需求永无止境，一个需求得到了满足 紧接着又会出现另一个需求。清楚人们需要什 紧接着又会出现另一个需求。清楚人们需要什 么，了解人们的需求动向，对生产商和经销商 么，了解人们的需求动向，对生产商和经销商 都是很重要的，因为只有这样才能确保他们的 都是很重要的，因为只有这样才能确保他们的 商品畅销

尉所委所贺易大孝 1 Main points of the text

Main points of the text Main points of the text

Main points of the text What is a want. 2.What basic human needs are. 3.Product adaptation to suit customers' needs. 制价爱行蜀易大考

Main points of the text Main points of the text 1.What is a want. What is a want. 2.What basic human needs are. What basic human needs are. 3.Product adaptation to suit customers Product adaptation to suit customers’ needs

尉所委所贺易大考 1 Background terminology

Background & Background & terminology terminology