对外经济贸易大学：《商务英语》课程教学资源（课件讲稿）Chapter 23 Export Marketing

尉所委所贺易大考 1 Chapter 23 Export Marketing

Chapter 23 Chapter 23 Export Marketing Export Marketing

尉所委所贺易大孝 1 Objectives

Objectives Objectives

Objectives A.To be fully aware of the necessity of export marketing and communications; B. To grasp the main idea and the structure of the text; C. To master the usage of key special terms, words and phrases in this chapter; D. To conduct a series of listening,speaking, reading,writing and translating activities concerning the theme of the chapter. 制价爱行蜀易大考

Objectives Objectives A.To be fully aware of the necessity of export To be fully aware of the necessity of export marketing and communications; marketing and communications; B.To grasp the main idea and the structure of To grasp the main idea and the structure of the text; the text; C.To master the usage of key special terms, To master the usage of key special terms, words and phrases in this chapter; words and phrases in this chapter; D.To conduct a series of listening, speaking, To conduct a series of listening, speaking, reading, writing and translating activities reading, writing and translating activities concerning the theme of the chapter. concerning the theme of the chapter

尉所委所贺易大孝 1 Introduction

Introduction Introduction

Introduction Exporting is the process of providing the right product,in the right place,at the right time,at the right price,in which there must be many variables.This chapter gives you some instructions on how to understand the consumers and their needs. 制价爱行蜀多大考

Introduction Introduction Exporting is the process of providing the Exporting is the process of providing the right product, in the right place, at the right product, in the right place, at the right time, at the right price, in which right time, at the right price, in which there must be many variables. This there must be many variables. This chapter gives you some instructions on chapter gives you some instructions on how to understand the consumers and how to understand the consumers and their needs. their needs

参考译文 出口营销是一种在适当地点、适当时间 以适当价格提供适当产品的过程。在这个过 程中一定有很多不确定的因素。如何了解消 费者和市场需求？本章将给你一些指导。 制行运所贸易大孝

参考译文 出口营销是一种在适当地点、适当时间 出口营销是一种在适当地点、适当时间 以适当价格提供适当产品的过程。在这个过 以适当价格提供适当产品的过程。在这个过 程中一定有很多不确定的因素。如何了解消 程中一定有很多不确定的因素。如何了解消 费者和市场需求？本章将给你一些指导。 费者和市场需求？本章将给你一些指导

尉所委所贺易大孝 1 Main points of the text

Main points of the text Main points of the text

Main points of the text 1.the definition of exporting 2.many variables in exporting 3.exporting to meet the needs of ustomers 制价爱行蜀易大考 15

Main points of the text Main points of the text 1.the definition of exporting the definition of exporting 2.many variables in exporting many variables in exporting 3.exporting to meet the needs of ustomers exporting to meet the needs of ustomers

尉所委所贺易大考 1 Background terminology

Background & Background & terminology terminology

Background and terminology customer satisfaction:顾客满意度 physical distribution:物资流通，货物流 transportation and storage end user:最终用户，制成品的最终消费者 marketing channel:销售渠道 制价爱行蜀易大考

Background and terminology Background and terminology customer satisfaction: customer satisfaction:顾客满意度 physical distribution : physical distribution :物资流通，货物流 物资流通，货物流 通 transportation and storage transportation and storage end user : end user :最终用户，制成品的最终消费者 最终用户，制成品的最终消费者 marketing channel : marketing channel :销售渠道