《剑桥商务英语》课程教学课件（PPT讲稿）Module 2 Growing the company

Module 2 Growing thecompany外国语学院梁雪梅

Module 2 Growing the company 外国语学院 梁雪梅

Content:2.1 Vocabulary:Parts ofacompanyGrowthstrategyReading:Why do companies have to keepgrowing?Mergers and acquisitionsListening:The Linkedln takeoverWriting:Writing about the pastAPressrelease2.2Listening:Falling sharesSpeaking:Presentingfacts2.3 Exam spotlightexam skill: Talking about yourself and your work

Content： 2.1 Vocabulary: Parts of a company Growth strategy Reading: Why do companies have to keep growing? Mergers and acquisitions Listening: The Linkedln takeover Writing: Writing about the past A Press release 2.2 Listening: Falling shares Speaking: Presenting facts 2.3 Exam spotlight exam skill: Talking about yourself and your work

Partsofacompany.Ithink that our fundamental belief isthat for us growth is a away of lifeand we have to grow at all timesMukesh Ambani,Chairman of一RelianceIndustriesWhy is it important forcompanies to grow?

Why is it importantforcompaniesto grow?Giveshareholdersaregularreturnon theirinvestmentTo createjobs andmaintainjobsecurityGrowthmeansmoremarketshareandmarket share establishes thecompanyinthemarket

Sales office Vs SubsidiaryASalesofficeispart.Asubsidiaryofthe company'soperates as anmainsalesindependent companydepartment,buteventhoughitislocatedinanothermainly orwhollytown or countryownedbytheparentcompany

Warehouse VsPlantAwarehouseis a.Aplantisaplace ofbuilding where goodsproduction eitherorraw materials aremanufacturingstored and from whichassemblyorpackingthey are distributed

Headquarters vS division.The headquarters.Adivisionisaarethe mainofficesofbranchof a companythe company whereresponsibleforoneparticularbusinessthe top managementandgeneralactivity (eg a motoradministration workmanufacturermighthave an automobiledivision and a truckdivision)

GrowthstrategyStrategiesaimedat largemarket shares even atthe expense of short-term earningsOrganicgrowth VSnon-organic growth.Diversification(newproducts/newmarket)Marketdevelopment(existingproducts/newmarket)Productdevelopment(newproducts/existingmarket).Marketpenetration(existingproducts/existingmarket)

Organic growthand non-organicgrowth.Organicgrowth.Non-organic growthrefers to the growthrefers to naturalexpansionthroughbyacquisitionthegrowthof sales

Organicgrowth.The growth rate that a company canachieveby increasing outputandenhancingsalesThis excludesany profits orgrowthacquired from takeovers,acguisitions ormergers.Sellingin newareas orthroughnewchannelsSellingto new customersor sellingmore toexistingcustomers