《剑桥商务英语》课程教学课件（PPT讲稿）Module 6 Business Topic Purchasing Power

MODULE 6Business TopicPurchasingPower

MODULE 6 Business Topic Purchasing Power

MODULE 66.1 Business topic:Purchasing power6.2Businessskills:Telephoning6.3 Examspotlight:Writing test

6.1 Business topic: Purchasing power 6.2 Business skills:Telephoning 6.3 Exam spotlight:Writing test MODULE 6

MODULE 6Contents1.Onlinetrading2.Managing suppliers3.A contract to supply4.Letterwriting

1. Online trading 2. Managing suppliers 3. A contract to supply 4. Letter writing Contents MODULE 6

6.1 Purchasing powerVOCABULARY:有现货，有存货instock专家（骨灰级）gurubeware谨防，当心trading place交易地点运输，托运发送dispatchhaulagenutsandbolts工作部件，构成部delivery交付，交货suppliermarked有痕迹的供应商renewcontracttransit交通运输延续合同重新投标交易transactionretenderfo

6.1 Purchasing power delivery dispatch trading place guru transaction transit haulage beware in stock marked 交付， 交货 发送 交易地点 专家（骨灰级） 交易 交通运输 有痕迹的 运输， 托运 谨防， 当心 有现货， 有存货 nuts and bolts 工作部件，构成部分 supplier 供应商 retender for renew contract 重新投标 延续合同 VOCABULARY:

6.1 Purchasing powerVOCABULARY:订货至交货时间lead timein mint condition完好无损integral光顾，回顾custom构成整体所必需的wield设计，建造engineer v.运用行使，管理者boiler热水器regulator小额索赔small claims结账柜台check-outcounterflooringonoffer室内地板材料削价销售tile瓷砖街头小店corner shoplaminate层压板，复合板supermarketization超市化

check-out counter regulator wield integral laminate tile boiler engineer v. custom flooring 结账柜台 管理者 行使， 运用 构成整体所必需的 层压板，复合板 瓷砖 室内地板材料 热水器 设计， 建造 光顾， 回顾 small claims 小额索赔 on offer 削价销售 supermarketization corner shop 超市化 街头小店 6.1 Purchasing power VOCABULARY: in mint condition 完好无损 lead time 订货至交货时间

6.1 Purchasing powerOnlinetrading1.What does quality mean to you?1.fulfillingthecustomer'srequirementsandexpectations;2. compared with the best3.what customers perceive itto be4. ensuring customer satisfaction by offeringquality products and services5.aim for zero defects by thoroughly measuring outpu6. the enhancement of employee abilities andimprovementinjobperformance

6. the enhancement of employee abilities and improvement in job performance 1. fulfilling the customer's requirements and expectations; 2. compared with the best 3. what customers perceive it to be 4. ensuring customer satisfaction by offering quality products and services 5. aim for zero defects by thoroughly measuring output 1. What does quality mean to you? 6.1 Purchasing power Online trading

6.1 Purchasing powerOnlinetradingOnlinetrading2.Peter F.Druckersdefinitionof qualitM.Z8800superiorityordegreeofthegoodnesscustomerassessmentoftheproduct

2. Peter F. Drucker‘s definition of quality Online trading superiority or degree of the goodness customer assessment of the product 6.1 Purchasing power Online trading

6.1 Purchasing powerOnlinetradinge-business:antiquejewelleryWhat would be the important factors inmaking a success? (description;illustration of thegoods; delivery; payment; references/feedbackreturns policy)How to promote your online store?What are the possible risks?淘宝网Taobao.com0571-88158198淘！我喜欢家：0571-88157858eha易趣淘宝网淘！我喜欢天猫TrALTaobao.com天猫THALLCOCDRVector淘宝官网标准LOGO，矢量大图，可陈意放大与缩小Diagram

• e-business: antique jewellery • What would be the important factors in making a success? (description;illustration of the goods; delivery; payment; references / feedback; returns policy) • How to promote your online store? • What are the possible risks? 6.1 Purchasing power Online trading

6.1 Purchasing powerOnlineTradingEx.4OnlinefeedbackAnswers1Hepaidveryquickly2 Theitem was well protected in thepackaging itwaspostedin and itsconditionwasasnew.3Thetransactionwasdonewithoutwastingtineormoneyand theitemwasdelivered quickly4 Thesellerdidn'tsendtheitemimmediately5Thetransactiontookplacewithoutanyproblem.6 Nottobetrusted ordepended upon.Theitemsdidnotfitthedescription.7Theitemhad somesurfacedamage.8 Thegoodsweredamagedinthepost9Becareful /Warming.Seller didn'thavethecamera readyto send

6.1 Purchasing power Online Trading Ex.4 Online feedback

6.1 Purchasing powerOnlinetradingOnlinefeedback:buyers'&sellers野生榛子：差评[详情]榛子壳很硬，吃完这一斤，我的牙都快掉了，为了增加重量多收邮费，还往箱里塞一块破铁[解释]你细看那块铁，中间是否有个螺丝，再往下看，是不中间有条缝沿着这个缝用力分开--这块破铁就是给你夹榛子壳用的特制钳子！旋转木马音乐盒：差评「详情」：我这人可不是随便就给差评的，你想想你有什么问题吧！「解释」：这人随便起来就乱给差评的，大家想想这人有什么问题吧？网购用户阅读商品评论情况镀白金项链*9元~：中评买大多数商品前都看【详情」我女朋友的评价是”一般”25.0%买少数商品买每个商品前看看前都看【解释」你给她买个钻戒看看！10.5%53.9%从来不看10.6%www.cnnic.cn.2008.06CMNIC图3.2网络购物用户现看商品评论情况

野生榛子：差评 [详情] 榛子壳很硬，吃完这一斤，我的牙都快掉了，为了增加重量多收 邮费，还往箱里塞一块破铁。 [解释] 你细看那块铁，中间是否有个螺丝，再往下看，是不中间有条缝， 沿着这个缝用力分开-这块破铁就是给你夹榛子壳用的特制钳子！ 旋转木马音乐盒：差评 「详情」：我这人可不是随便就给差评的，你想想你有什么问题吧！ 「解释」：这人随便起来就乱给差评的，大家想想这人有什么问题吧？ 镀白金项链*9元~：中评 「详情」我女朋友的评价是“一般” 「解释」你给她买个钻戒看看！ Online feedback :buyers' & sellers 6.1 Purchasing power Online trading