《现代管理学 Modern Management》课程教学课件（讲稿）Encouraging Creativity and Innovation

MODERN MANAGEMENT ENCOURAGING CREATIVITY AND INNOVATION PEIXIAN WU SCHOOL OF INTERNATIONAL EDUCATION MODERN MANAGEMENT

Modern ManageMent Modern ManageMent E N C O U R A G I N G CREATIVITY AND INNOVATION PEIXIAN WU SCHOOL OF INTERNATIONAL EDUCATION

MODERN MANAGEMENT Objectives To help build your creativity and innovation skills and attempt to acquire: "I.A definition of creativity and an awareness of its importance in organizations "2.Insights about the three components that comprise creativity in individuals 3.Guidelines for how to increase creativity in organizations 4.A definition of innovation and an understanding of the relationship between creativity and innovation 5.An awareness of the innovation process "6.An understanding of total quality as a base for spawning creative ideas 7.Insights about achieving quality and the quality improvement process

Modern ManageMent Objectives To help build your creativity and innovation skills and attempt to acquire: § 1. A definition of creativity and an awareness of its importance in organizations § 2. Insights about the three components that comprise creativity in individuals § 3. Guidelines for how to increase creativity in organizations § 4. A definition of innovation and an understanding of the relationship between creativity and innovation § 5. An awareness of the innovation process § 6. An understanding of total quality as a base for spawning creative ideas § 7. Insights about achieving quality and the quality improvement process

MODERN MANAGEMENT Target skills Creativity and Innovation Skill:the ability to generate original ideas or new perspectives on existing ideas and to take steps to implement these new ideas

Modern ManageMent Target skills Creativity and Innovation Skill: the ability to generate original ideas or new perspectives on existing ideas and to take steps to implement these new ideas

MODERN MANAGEMENT Callenge Case:Fostering Creativity and Inovation at Hormel Foods Hormel Foods is experiencing declining revenue caused by both decreasing product demand and lower prices being charged customers.The case emphasizes that SPAM CHOPPED PORK AN company management is faced with the challenge of generating creative ways for dealing with this declining Horiel revenue environment

Modern ManageMent Callenge Case: Fostering Creativity and Inovation at Hormel Foods Hormel Foods is experiencing declining revenue caused by both decreasing product demand and lower prices being charged customers. The case emphasizes that company management is faced with the challenge of generating creative ways for dealing with this declining revenue environment

MODERN MANAGEMENT Content 01 Creativity 02 Innovation 03 Total quality management as a catalyst for creativity and innovation

Modern ManageMent Content 01 Creativity 02 Innovation Total quality management as a catalyst 03 for creativity and innovation

MODERN MANAGEMENT Content 01 Creativity 02 Innovation 03 Total quality management as a catalyst for creativity and innovation

Modern ManageMent Content 01 Creativity 02 Innovation Total quality management as a catalyst for creativity and innovation 03

MODERN MANAGEMENT Creativity The definition of creativity >The importance of creativity in organizations Creativity in individuals Increasing creativity in organizations Innovation

Modern ManageMent Creativity Ø The definition of creativity Ø The importance of creativity in organizations Ø Creativity in individuals Ø Increasing creativity in organizations Innovation

MODERN MANAGEMENT Creativity Creativity is the ability to generate original ideas or new perspectives on existing ideas. Creativity in organizations relate to generating original ideas or new perspectives on existing ideas.An idea must be useful and actionable, have a desirable impact on how organizational goals are accomplished

Modern ManageMent Creativity § Creativity is the ability to generate original ideas or new perspectives on existing ideas. § Creativity in organizations relate to generating original ideas or new perspectives on existing ideas. An idea must be useful and actionable, have a desirable impact on how organizational goals are accomplished

MODERN MANAGEMENT Importance of Creativity in Organizations Creativity allows organizations to be different and helps find new answers and solutions to problems. Creativity is the source of new ideas on how to meet such challenges of motivating organization members or dealing more effectively with competitors,managers should view creativity as a vital element for ensuring organizational success

Modern ManageMent Importance of Creativity in Organizations § Creativity allows organizations to be different and helps find new answers and solutions to problems. § Creativity is the source of new ideas on how to meet such challenges of motivating organization members or dealing more effectively with competitors , managers should view creativity as a vital element for ensuring organizational success

MODERN MANAGEMENT Creativity in Individuals Within each individual,creativity is a function of three components:expertise,creative thinking skills,and motivation. Creative Expertise thinking skills Creativity Motivation

Modern ManageMent Creativity in Individuals § Within each individual, creativity is a function of three components: expertise, creative thinking skills, and motivation