《现代管理学 Modern Management》课程教学课件（讲稿）Incentive theory II

MODERN MANAGEMENT INCENTIVE THEORY (II) Yongxiu Wang (PhD,SIE of SMU) MODERN MANAGEMENT

Modern ManageMent Modern ManageMent INCENTIVE THEORY (II) Yongxiu Wang （PhD, SIE of SMU）

MODERN MANAGEMENT CONTENT-BASED INCENTIVE THEORY Maslow,Herzberg,McClelland

Modern ManageMent CONTENT-BASED INCENTIVE THEORY Maslow, Herzberg, McClelland

MODERN MANAGEMENT PROCESS INCENTIVE THEORY Vroom's expectation theory,Locke's goal setting theory,Adams equity theory

Modern ManageMent PROCESS INCENTIVE THEORY Vroom's expectation theory, Locke's goal setting theory, Adams’ equity theory

MODERN MANAGEMENT BEHAVIOR CORRECTION THEORY Based on the behavior consequences,studies how to motivate the following up behavior

Modern ManageMent BEHAVIOR CORRECTION THEORY Based on the behavior consequences, studies how to motivate the following up behavior

MODERN MANAGEMENT Behavior strengthening theory ■Huasheng,I92os "the essence of management process is incentive "stimulus-response" the task of the motivator is to choose a set of appropriate, stimulation,i.e.incentive means,to cause the corresponding behavior Strengthening:positive or negative (different from punishment)】

Modern ManageMent Behavior strengthening theory § Huasheng， 1920s § the essence of management process is incentive § "stimulus-response" § the task of the motivator is to choose a set of appropriate stimulation, i.e. incentive means, to cause the corresponding behavior § Strengthening： positive or negative（different from punishment）

MODERN MANAGEMENT Supervisors principles Establish a target system Timely feedback and timely reinforcement Make the reward a real reinforcing factor Use more irregular rewards "Combination of reward and punishment,mainly award Rewards should continue to grow "Adopt different strengthening modes according to individual conditions

Modern ManageMent Supervisors principles § Establish a target system § Timely feedback and timely reinforcement § Make the reward a real reinforcing factor § Use more irregular rewards § Combination of reward and punishment, mainly award § Rewards should continue to grow § Adopt different strengthening modes according to individual conditions

MODERN MANAGEMENT Skinner's new behaviorism theory "the main means of motivating people can not only rely on stimulus variables, but also consider the existence of intermediate variables,namely the subjective factors of human beings.Specifically, in the incentive means,in addition to the stimulus of money, but also the needs of the subjective factors of workers. should be based on the social psychological,point,of view,deeply analyze people's material and spiritual needs,and make the individual needs meet the organizational needs

Modern ManageMent Skinner's new behaviorism theory § the main means of motivating people can not only rely on stimulus variables, but also consider the existence of intermediate variables, namely the subjective factors of human beings.Specifically, in the incentive means, in addition to the stimulus of money, but also the needs of the subjective factors of workers. § should be based on the social psychological point of view,deeply analyze people's material and spiritual needs, and make the individual needs meet the organizational needs

MODERN MANAGEMENT New behaviorism theory emphasizes that people's behavior depends not only on the perception of stimulation,but also on the result of behavior "In a word,human behavior is the result of interaction between external environment stimulation and internal thought cognition.Therefore,only by combining the external environment stimulation with the change of internal thought can we achieve the goal of changing human behavior

Modern ManageMent § New behaviorism theory emphasizes that people's behavior depends not only on the perception of stimulation, but also on the result of behavior § In a word, human behavior is the result of interaction between external environment stimulation and internal thought cognition.Therefore, only by combining the external environment stimulation with the change of internal thought can we achieve the goal of changing human behavior

MODERN MANAGEMENT ATTRIBUTION THEORY MODERN MANAGEMENT

Modern ManageMent Modern ManageMent ATTRIBUTION THEORY

MODERN MANAGEMENT Attribution theory Harold,h.Kelley,American,theory of three degree attribution, multi clue analysis theory or covariation model attribution theory. three forms of attribution when trying to explain someone's behavior: attribution to the actor, to objective stimulus (the event or other person to which the actor responds), to the situation or relationship in which the actor is located

Modern ManageMent Attribution theory § Harold h. Kelley，American，theory of three degree attribution， multi clue analysis theory or covariation model attribution theory. § three forms of attribution when trying to explain someone's behavior: § attribution to the actor, § to objective stimulus (the event or other person to which the actor responds), § to the situation or relationship in which the actor is located