《管理信息系统》课程电子教案（PPT教学课件，英文版）Chapter 08 Electronic Commerce Systems

Introduction to Information Systems Essentials for the Internetworked E-Business Enterprise Chapter Electronic Commerce Systems

1 Introduction to Information Systems Essentials for the Internetworked E-Business Enterprise C h a p t e r 8 Electronic Commerce Systems

James A.O'Brien Introduction to Information Systems Eleventh Edition 2 Chapter Objectives Identify the major categories and trends of e-commerce applications. Identify the essential processes of an e- commerce system,and give examples of how they are implemented in e-commerce applications

James A. O’Brien Introduction to Information Systems Eleventh Edition 2 Chapter Objectives • Identify the major categories and trends of e-commerce applications. • Identify the essential processes of an e￾commerce system, and give examples of how they are implemented in e-commerce applications

James A.O'Brien Introduction to Information Systems Eleventh Edition 3 Chapter Objectives Identify and give examples of several key factors and Web store requirements needed to succeed in e-commerce. Identify and explain the business value of several types of e-commerce marketplaces. Discuss the benefit trade-offs of several e- commerce clicks and bricks alternatives

James A. O’Brien Introduction to Information Systems Eleventh Edition 3 Chapter Objectives • Identify and give examples of several key factors and Web store requirements needed to succeed in e-commerce. • Identify and explain the business value of several types of e-commerce marketplaces. • Discuss the benefit trade-offs of several e￾commerce clicks and bricks alternatives

James A.O'Brien Introduction to Information Systems Eleventh Edition 4 Electronic Commerce Technologies Remote Employees Multimedia Database Intemal Employees Communications Server Information Push Groupware/Messaging Navigation/Search ustome Document Management Profiling/ Wob Usage and Analysis Webtop/Office Productivity Advertising Extranet Merchant Server Authoring/ ■ Catalog ·Information ·Online Community Legacy/Web Website 004s .Publication Bubessal aineS Middleware Management Content Manageme Billing Secure Data Warehousing/ Decision Support System Customer Account Database Supply Chain and Trading/Business Financial Systems Partners Internet Firewall Intranet

James A. O’Brien Introduction to Information Systems Eleventh Edition 4 Electronic Commerce Technologies

James A.O'Brien Introduction to Information Systems Eleventh Edition 5 Process Categories of e-Commerce Access Control Security Content Management Workflow Management Profiling Personalizing Catalog Management Event Notification Search Management Payment Collaboration Trading

James A. O’Brien Introduction to Information Systems Eleventh Edition 5 Process Categories of e-Commerce Catalog Management Access Control & Security Profiling & Personalizing Search Management Content Management Workflow Management Event Notification Payment Collaboration & Trading

James A.O'Brien Introduction to Information Systems Eleventh Edition Electronic Payment and Security Systems Client Merchant's Browser Web Server .Verify merchant Payment .Verify customer .Receive order Server .Review payment .Receive payment .Authorize or deny payment .Confirm order Credit cards Bank accounts Online buying E-Bill Payment Electronic Cash VISA Debit Cards CyberCash CheckFree Cybergold MasterCard Online Banking 1 ClickCharge BillerXpert Qpass

James A. O’Brien Introduction to Information Systems Eleventh Edition 6 Electronic Payment and Security Systems Merchant’s Web Server Client Browser Payment Server Electronic Cash Cybergold Qpass E-Bill Payment CheckFree BillerXpert Online buying CyberCash 1 ClickCharge Bank accounts Debit Cards Online Banking Credit cards VISA MasterCard •Verify merchant •Receive order •Receive payment •Confirm order •Verify customer •Review payment •Authorize or deny payment

James A.O'Brien Introduction to Information Systems Eleventh Edition7 e-Commerce Success Factors Selection Value Performance Service Look Feel Advertising Incentives Personal Attention Some Key Factors for Success Community Relationships in E-commerce Security Reliability

James A. O’Brien Introduction to Information Systems Eleventh Edition 7 e-Commerce Success Factors Selection & Value Performance & Service Look & Feel Advertising & Incentives Personal Attention Community Relationships Security & Reliability Some Key Factors for Success in E-commerce

James A.O'Brien Introduction to Information Systems Eleventh Edition e-Commerce Success Marketplaces One to Many Many to Some Many to One Marketplaces Many to Many Some to Many

James A. O’Brien Introduction to Information Systems Eleventh Edition 8 e-Commerce Success Marketplaces Many to One Many to Many One to Many Some to Many Many to Some Marketplaces

James A.O'Brien Introduction to Information Systems Eleventh Edition Chapter Summary Electronic commerce encompasses the entire online process of developing,marketing, selling,delivering,servicing,and paying for products and services. Basic categories of business and technology platforms for e-commerce marketplaces include:B2C,B2B,C2C. Many e-business enterprises are moving toward offering full-service B2C and B2B e- commerce portals supported by integrated customer-focused processes and internetworked supply chains

James A. O’Brien Introduction to Information Systems Eleventh Edition 9 Chapter Summary • Electronic commerce encompasses the entire online process of developing, marketing, selling, delivering, servicing, and paying for products and services. • Basic categories of business and technology platforms for e-commerce marketplaces include: B2C, B2B, C2C. • Many e-business enterprises are moving toward offering full-service B2C and B2B e￾commerce portals supported by integrated customer-focused processes and internetworked supply chains

James A.O'Brien Introduction to Information Systems Eleventh Edition 10 Chapter Summary(cont) B2C e-Commerce:Businesses typically sell products and services to consumers at e- commerce websites that provide attractive Web pages,multimedia catalogs,interactive order processing,secure electronic payment systems,and online customer support. 0 B2B e-Commerce:Business-to-business applications of e-commerce involve electronic catalog,exchange,and auction marketplaces that use Internet,intranet,and extranet websites and portals to unite buyers and sellers

James A. O’Brien Introduction to Information Systems Eleventh Edition 10 Chapter Summary (cont) • B2C e-Commerce: Businesses typically sell products and services to consumers at e￾commerce websites that provide attractive Web pages, multimedia catalogs, interactive order processing, secure electronic payment systems, and online customer support. • B2B e-Commerce: Business-to-business applications of e-commerce involve electronic catalog, exchange, and auction marketplaces that use Internet, intranet, and extranet websites and portals to unite buyers and sellers