《管理信息系统》课程电子教案（PPT教学课件，英文版）Chapter 12 Enterprise and Global Management of e-Business Technology

Introduction to Information Systems Essentials for the Internetworked E-Business Enterprise Chapter Enterprise and Global Management of e-Business Technology

1 Introduction to Information Systems Essentials for the Internetworked E-Business Enterprise C h a p t e r 12 Enterprise and Global Management of e-Business Technology

James A.O'Brien Introduction to Information Systems Eleventh Edition Chapter Objectives ldentify several ways that information technologies have affected the job of managers in e-business companies. Explain how problems of information system performance can be reduced by the involvement of business managers in IS planning and management. Identify the seven major dimensions of the e-business organization and explain how they affect the success of e- business companies

James A. O’Brien Introduction to Information Systems Eleventh Edition 2 • Identify several ways that information technologies have affected the job of managers in e-business companies. • Explain how problems of information system performance can be reduced by the involvement of business managers in IS planning and management. • Identify the seven major dimensions of the e-business organization and explain how they affect the success of e￾business companies. Chapter Objectives

James A.O'Brien Introduction to Information Systems Eleventh Edition Chapter Objectives ldentify each of the three components of e-business technology management and use examples to illustrate how they might be implemented in e-business enterprise. Identify several cultural,political,and geoeconomic challenges that confront managers in the management of global e- business technologies

James A. O’Brien Introduction to Information Systems Eleventh Edition 3 • Identify each of the three components of e-business technology management and use examples to illustrate how they might be implemented in e-business enterprise. • Identify several cultural, political, and geoeconomic challenges that confront managers in the management of global e￾business technologies. Chapter Objectives

James A.O'Brien Introduction to Information Systems Eleventh Edition Chapter Objectives Explain the effect on global e-business strategy of the trend toward a transnational business strategy by international business organizations. Identify several considerations that affect the choice of IT applications,IT platforms,data access policies,and systems development methods by a global e-business enterprise

James A. O’Brien Introduction to Information Systems Eleventh Edition 4 • Explain the effect on global e-business strategy of the trend toward a transnational business strategy by international business organizations. • Identify several considerations that affect the choice of IT applications, IT platforms, data access policies, and systems development methods by a global e-business enterprise. Chapter Objectives

James A.O'Brien Introduction to Information Systems Eleventh Edition Managing e-Business Technologies Information Technology Developments Customer Value E-Business .Agility,Flexibility .Responsiveness .Business Strategies .Accountability .Supply Chain .Lower costs .Total Quality .Global and enterprise computing;intranets infrastructure 田田田田围田田 击田国国田里田 Suppliers Business Partners

James A. O’Brien Introduction to Information Systems Eleventh Edition 5 Managing e-Business Technologies E-Business •Agility, Flexibility •Business Strategies •Supply Chain •Total Quality Suppliers Business Partners Customer Value •Responsiveness •Accountability •Lower costs Information Technology Developments •Global and enterprise computing; intranets •IT infrastructure

James A.O'Brien Introduction to Information Systems Eleventh Edition 6 The e-Business Organization Traditional Organization E-Organization Organization Structure Hierarchical Horizontal,networked Leadership Centralized focus Everyone is a leader People and Vertical decision making Delegated authority Culture Individuals rewarded Collaboration rewarded Coherence Internal relevance Customer relevance Knowledge Individualistic Institutional Ally with distant partners Ally with competitors,customers Alliances Complement current gaps and suppliers Create new value Governance Top-down Distributed

James A. O’Brien Introduction to Information Systems Eleventh Edition 6 Business Quality Improvement Traditional Organization Business Reengineering E-Organization Organization Structure Target Leadership Potential Payback People and Culture Risk Coherence What Changes? Knowledge Primary Alliances Incrementally Improving Existing Processes Hierarchical Radically Redesigning Business Systems Horizontal, networked Any Process Centralized focus Strategic Business Processes Everyone is a leader 10%-50% Improvements 10-Fold Improvements Low High Same Jobs - More Efficient Big Job Cuts; New Jobs; IT and Work Simplification Major Job Redesign IT and Organizational Customer relevance Institutional Delegated authority Collaboration rewarded Governance Internal relevance Individualistic Ally with distant partners Complement current gaps Top-down Vertical decision making Individuals rewarded Distributed Ally with competitors, customers and suppliers Create new value The e-Business Organization

James A.O'Brien Introduction to Information Systems Eleventh Edition 7 Example of organizational structure of an e-business enterprise E-commerce Consumer Business Unit Products Business Unit Shared IT Industrial Support Global Products Services Executive Business Unit Business Unit Core Financial Shared Administrative Services Support Services Business Unit Business Unit

James A. O’Brien Introduction to Information Systems Eleventh Edition 7 Example of organizational structure of an e-business enterprise Global Executive Core E-commerce Business Unit Consumer Products Business Unit Shared IT Support Services Business Unit Shared Administrative Support Services Business Unit Industrial Products Business Unit Financial Services Business Unit

James A.O'Brien Introduction to Information Systems Eleventh Edition 8 e-Business Technology Management e-Business Technology Management Managing Managing Managing e-Business IT Application the IT Strategy Development Technology Organization

James A. O’Brien Introduction to Information Systems Eleventh Edition 8 e-Business Technology Management Managing the IT Organization Managing e-Business IT Strategy Managing Application Development & Technology e-Business Technology Management

James A.O'Brien Introduction to Information Systems Eleventh Edition (IT Strategic Planning Management Key Insights Customer and Business Value Visioning E-Business Key Objectives Strategies and Models More Questions E-Business IT Priorities Strategies and Architecture Feedback E-Business Application Development Feedback Deployment

James A. O’Brien Introduction to Information Systems Eleventh Edition 9 IT Strategic Planning Management E-Business Application Development & Deployment E-Business IT Strategies and Architecture E-Business Strategies and Models Customer and Business Value Visioning Key Insights Key Objectives Priorities More Questions Feedback Feedback

James A.O'Brien Introduction to Information Systems Eleventh Edition 10 Benefits Derived from Company IT Planning Reduced support costs ·Reduced complexity Expertise portability ·Interoperability ·Volume discounts Reduced training costs ·Information sharing

James A. O’Brien Introduction to Information Systems Eleventh Edition 10 Benefits Derived from Company IT Planning • Reduced support costs • Reduced complexity • Expertise portability • Interoperability • Volume discounts • Reduced training costs • Information sharing