《管理信息系统》课程电子教案（PPT教学课件，英文版）Chapter 09 Decision Support Systems

Introduction to Essentials for Information Systems Eleventh Edition Chapter Decision Support Systems

Eleventh Edition 1 Introduction to Essentials for Information Systems C h a p t e r 9 Decision Support Systems

James A.O'Brien Introduction to Essentials for Information Systems Eleventh Edition Chapter Objectives Identify the changes taking place in the form and use of decision support in e-business enterprises. Identify the role and reporting alternatives of management information systems. 0 Describe how online analytical processing can meet key information needs of managers. Explain the decision support system concept and how it differs from traditional management information systems

James A. O’Brien Introduction to Essentials for Information Systems Eleventh Edition 2 Chapter Objectives • Identify the changes taking place in the form and use of decision support in e-business enterprises. • Identify the role and reporting alternatives of management information systems. • Describe how online analytical processing can meet key information needs of managers. • Explain the decision support system concept and how it differs from traditional management information systems

James A.O'Brien Introduction to Essentials for Information Systems Eleventh Edition Chapter Objectives Explain how the following information systems can support the information needs of executives, managers,and business professionals: -A)Executive Information Systems -B)Enterprise Information Portals -C)Enterprise Knowledge Portals Identify how neural networks,fuzzy logic,genetic algorithms,virtual reality,and intelligent agents can be used in business. Give examples of several ways expert systems can be used in business decision-making situations

James A. O’Brien Introduction to Essentials for Information Systems Eleventh Edition 3 Chapter Objectives • Explain how the following information systems can support the information needs of executives, managers, and business professionals: – A) Executive Information Systems – B) Enterprise Information Portals – C) Enterprise Knowledge Portals • Identify how neural networks, fuzzy logic, genetic algorithms, virtual reality, and intelligent agents can be used in business. • Give examples of several ways expert systems can be used in business decision-making situations

James A.O'Brien Introduction to Essentials for Information Systems Eleventh Edition e-Business Decision Support Applications Supply Chain Enterprise Performance Management Monitoring Employee- Customer Manager/ Situation:What-if Customer/Partner Relationship Scenario Analysis Management Knowledge/lnnovation Management

James A. O’Brien Introduction to Essentials for Information Systems Eleventh Edition 4 e-Business Decision Support Applications Customer Relationship Management Situation: What-if Scenario Analysis Supply Chain Management Knowledge/Innovation Management Enterprise Performance Monitoring Employee￾Manager/ Customer/Partner

James A.O'Brien Introduction to Essentials for Information Systems Eleventh Edition Decisions in the e-Business Decision Characteristics Unstructured Strategic Management Decisions Semi-structured Tactical Information Management Structured Operational Management

James A. O’Brien Introduction to Essentials for Information Systems Eleventh Edition 5 Decisions in the e-Business Strategic Management Tactical Management Operational Management Decision Characteristics Unstructured Semi-structured Structured

James A O'Brien Introduction to Essentials for Information Systems Eleventh Edition 6 Management Information System Reports Periodic Scheduled Reports Exception Reports Major Demand Reports Management and Responses Information Systems Reports Push Reports

James A. O’Brien Introduction to Essentials for Information Systems Eleventh Edition 6 Management Information System Reports Periodic Scheduled Reports Exception Reports Demand Reports and Responses Push Reports Major Management Information Systems Reports

James A.O'Brien Introduction to Essentials for Information Systems Eleventh Edition7 Online Analytical Processing Data is retrieved from corporate databases and staged in an OLAP multi-dimensional database Corporate Databases Client PC OLAP Server ■■■■ poppo Multi- Operational DB ■■■■■ dimensional .Data Marts Web-enabled OLAP database .Data Warehouse Software

James A. O’Brien Introduction to Essentials for Information Systems Eleventh Edition 7 Online Analytical Processing OLAP Server Multi￾dimensional database Corporate Databases Client PC Web-enabled OLAP Software Data is retrieved from corporate databases and staged in an OLAP multi-dimensional database •Operational DB •Data Marts •Data Warehouse

James A.O'Brien Introduction to Essentials for Information Systems Eleventh Edition 8 Decision Support Systems What If-Analysis Sensitivity Analysis Important Decision Goal-Seeking Analysis Support Systems Analytical Models Optimization Analysis

James A. O’Brien Introduction to Essentials for Information Systems Eleventh Edition 8 Decision Support Systems What If-Analysis Sensitivity Analysis Goal-Seeking Analysis Optimization Analysis Important Decision Support Systems Analytical Models

James A.O'Brien Introduction to Essentials for Information Systems Eleventh Edition 9 Enterprise Information Portals and DSS Internet 6 Intranet Extranet Enterprise Information Portal Gateway Enterprise Information Portal User Interface DSS Search OLAP Data Knowledge Agents Mining What-If Models Management Sensitivity Models Goal-Seeking Models Optimization Models Database Management Functions Data Operational Other Analytical Business Knowledge Mart Database Applications Database Base

James A. O’Brien Introduction to Essentials for Information Systems Eleventh Edition 9 Enterprise Information Portals and DSS Enterprise Information Portal Gateway Enterprise Information Portal User Interface Search Agents OLAP Data Mining Knowledge Management Database Management Functions Data Mart Other Business Applications Operational Database Analytical Database Knowledge Base DSS What-If Models Sensitivity Models Goal-Seeking Models Optimization Models Internet Intranet Extranet

James A.O'Brien Introduction to Essentials for Information Systems Eleventh Edition 10 Attributes of Intelligent Behavior 。Think and reason Use reason to solve problems Learn or understand from experience Acquire and apply knowledge Exhibit creativity and imagination Deal with complex or perplexing situations Respond quickly and successfully to new situations. Recognize the relative importance of elements in a situation Handle ambiguous,incomplete,or erroneous information

James A. O’Brien Introduction to Essentials for Information Systems Eleventh Edition 10 Attributes of Intelligent Behavior • Think and reason • Use reason to solve problems • Learn or understand from experience • Acquire and apply knowledge • Exhibit creativity and imagination • Deal with complex or perplexing situations • Respond quickly and successfully to new situations. • Recognize the relative importance of elements in a situation • Handle ambiguous, incomplete,or erroneous information