《营销策略》英文版 In Class 31.pdf_大学文库

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“Relationship”-resources develop slowly The properties preventing imitation hamper transferability.

Relationship?'resources develop slowly The properties preventing imitation hamper transferability

“Relationship” – resources develop slowly The properties preventing imitation hamper transferability

Profitability is ultimately a result of resources not strategy. Strategy by analogy' is a common, and often unsuccessful behavior

Profitability is ultimately a result of resources, not strategy. “Strategy by analogy” is a common, and often unsuccessful behavior

New product development in concert with independent suppliers raise difficult incentive problems

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