《营销策略》英文版 lecture16

Factors facilitating heads attack transparent performance and fashion cycles The same factors make defense harder

Factors facilitating head’s attack: transparent performance and fashion cycles The same factors make defense harder

A rosy view of product benefits may help attack, but will hurt defense

A rosy view of product benefits may help attack, but will hurt defense

Lifetime cost minimization is not always a good predictor of consumer behavior

Lifetime cost minimization is not always a good predictor of consumer behavior