《营销策略》英文版 In Class 45

The wheel of retailing Gain entry with low prices Gain trust and loyalty Add offerings and raise prices Differentiate from new no-frills entrants

The Wheel of Retailing Gain entry with low prices Gain trust and loyalty Add offerings and raise prices Differentiate from new no-frills entrants

Incumbent Response to Entry Keep cannibals in family? VS Dont cannibalize yourself Is the entrant creating value for all segments? or Is it a bundling/unbundling play

Incumbent Response to Entry Keep cannibals in family? vs. Don’t cannibalize yourself Is the entrant creating value for all segments? or Is it a bundling/unbundling play