《营销策略》英文版 In Class 42

The Fox case- Room for one more a number of changes make it easier to enter Chapter transmission technology More syndication More independent stations Demographics makes the young niche larger - XXX The networks have a hard time defending Unfortunately, these same changes reduce industry profits Beyond position relative shares are influenced by hit shows plus lead in??effects. albeit less than in nintendo case

The Fox Case – Room for one more • A number of changes make it easier to enter – Chapter transmission technology – More syndication – More independent stations – Demographics makes the “young” niche larger The networks have a hard time defending. Unfortunately, these same changes reduce industry profits. Beyond position relative shares are influenced by “hit shows” plus “lead in” effects, albeit less than in Nintendo case