《营销策略》英文版 In Class 41

In a service company, important parts of the product are being designed by the front-liners every time they serve a customer They are uniquely positioned to read customer needs. You need to provide them with information(about costs) and incentives

• In a service company, important parts of the “product” are being designed by the front-liners every time they serve a customer • They are uniquely positioned to read customer needs. You need to provide them with information (about costs) and incentives

o Most companies throw away a lot of information about customer needs Mistakes indifference and abuse may make it too costly to use this information However, the gains are long -term, while the costs are short-term

• Most companies throw away a lot of information about customer needs. • Mistakes, indifference and abuse may make it too costly to use this information • However, the gains are long-term, while the costs are short-term