《营销策略》英文版 In Class 44.ppt_大学文库

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In a service company, important parts of the productare being designed by the front liners every time they serve a customer They are uniquely positioned to read customer needs. You need to provide them with information(about costs)and Incentives

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In a service company important parts of the product are being designed by the front liners every time they serve a customer They are uniquely positioned to read customer needs. You need to provide them with information(about costs)and incentives

• In a service company, important parts of the “product” are being designed by the frontliners every time they serve a customer • They are uniquely positioned to read customer needs. You need to provide them with information (about costs) and incentives

Most companies throw away a lot of information about customer needs Mistakes, indifference and abuse may make it too costly to use this information However, the gains are long-term, while the costs are short-term

• Most companies throw away a lot of information about customer needs. • Mistakes, indifference and abuse may make it too costly to use this information. • However, the gains are long-term, while the costs are short-term

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