《营销策略》英文版 In Class 44.ppt_大学文库

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The Wheel of retailing GG ain entry with low prices rain trust and loyalty Add offerings and raise prices Differentiate from new no -frills entrants

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The Wheel of retailing Gain entry with low prices Gain trust and loyalty Add offerings and raise prices Differentiate from new no-frills entrants

The Wheel of Retailing • Gain entry with low prices • Gain trust and loyalty • Add offerings and raise prices • Differentiate from new no-frills entrants

Incumbent response to entry Keep cannibals in family VS Dont cannibalize yourself Is the entrant creating value for all segments? or Is it a bundling/unbundling play

Incumbent Response to Entry Keep cannibals in family? vs. Don’t cannibalize yourself Is the entrant creating value for all segments? or Is it a bundling/unbundling play

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