《营销策略》英文版 In Class 23

Many markets are such that a firm needs several resources to success Resources can be brought together in several ways Self-development Acquire be acquired >License

Many markets are such that a firm needs several resources to success. Resources can be brought together in several ways: ➢Self-development ➢Acquire / be acquired ➢JV ➢License

If several markets require overlapping sets of resources, a sequential entry strategy can be planned If one resource can support the development of another time is of the essence

If several markets require overlapping sets of resources, a sequential entry strategy can be planned. If one resource can support the development of another, time is of the essence