《营销策略》英文版In Class 8.ppt_大学文库

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When a manager with a good reputation meets an industry with a bad reputation. It is normally the industry that leaves with Its reputation intact” Attributed to Warren Buffett

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When a manager with a good reputation meets an industry with a bad reputation. It is normally the industry that leaves with Its reputation intact Attributed to Warren Buffett

“When a manager with a good reputation meets an industry with a bad reputation. It is normally the industry that leaves with its reputation intact.” Attributed to Warren Buffett

Looking to improve an industry? -Economies of scale (Variable fixed costs) Economics of scope (Tie to better industries) Branding (Informational differentiation)

Looking to improve an industry? -Economies of scale (Variable → fixed costs) -Economics of scope (Tie to better industries) -Branding (Informational differentiation)

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