《营销策略》英文版 In Class 17.pdf_大学文库

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Many markets are such that a firm needs several resources to success Resources can be brought together in several ways Self-development acquire/be acquired

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Many markets are such that a firm needs several resources to success Resources can be brought together in several ways > Self-development Acquire/be acquired License

Many markets are such that a firm needs several resources to success. Resources can be brought together in several ways: ¾Self-development ¾ Acquire / be acquired ¾ JV ¾ License

If several markets require overlapping sets of resources, a sequential entry strategy can be pl lanned If one resource can support the development of another time is of the essence

If several markets require overlapping sets of resources, a sequential entry strategy can be planned. If one resource can support the development of another, time is of the essence

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