《营销策略》英文版 InClass 3.pdf_大学文库

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When a manager with a good reputation meets an industry with a bad reputation. It is normally the industry that leaves with its reputation intact.” Attributed to Warren Buffett

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When a manager with a good reputation meets an industry with a bad reputation. It is normally the industry that leaves with its reputation intact.” Attributed to Warren Buffett

“When a manager with a good reputation meets an industry with a bad reputation. It is normally the industry that leaves with its reputation intact.” Attributed to Warren Buffett

Looking to improve an industry? Economies of scale (Variable fixed costs) Economies of scope (Tie to better industries) Branding (Informational differentiation)

Looking to improve an industry? - Economies of scale (Variable Æ fixed costs) - Economies of scope (Tie to better industries) - B r a n d i ng (Informational differentiation)

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