复旦大学：《学术英语（管理科学）Academic English for Business》学术英语写作教学课件_3. Shaping your case analysis（I）

Shaping your case analysis(0) Guide to academic writing in businessⅢ

Shaping your case analysis (I) Guide to academic writing in business III

Make a summary of case information Key points of case information that is related to your later analysis and suggestions For example: Can you win back online shoppers? (Benjy's) ° The company benjy's: a brick-and-mortar retailer of electronics and appliances, worth of $40 billion To provide customers with the biggest range of products at the lowest prices

Make a summary of case information • Key points of case information that is related to your later analysis and suggestions For example: Can you win back online shoppers? (Benjy’s) • The company Benjy’s: – A brick-and-mortar retailer of electronics and appliances, worth of $40 billion; – To provide customers with the biggest range of products at the lowest prices

Make a summary of case information Customers' showrooming behaviour The drop of sales The disagreement in strategies between the cEo and the chairman of the board offense vs. defence long-term vs short-term; high-risk Vs low-risk Sample 1 Sample 2

Make a summary of case information • Customers’ showrooming behaviour • The drop of sales • The disagreement in strategies between the CEO and the chairman of the board – offense vs. defence; – long-term vs. short-term; – high-risk vs. low-risk • Sample 1 • Sample 2

Identify an issue/problem An issue/ problem of the focused case that need professional solutions/ recommendations Come out naturally from the summary of case information Sample1 Sample 2

Identify an issue/problem • An issue/ problem of the focused case that need professional solutions / recommendations • Come out naturally from the summary of case information • Sample 1 • Sample 2

Assessment of case information Assess case information from a specific perspective For example PACT Model ·3 C Mode Internal and external perspectives

Assessment of case information • Assess case information from a specific perspective For example • PACT Model • 3C Model • Internal and external perspectives

Analytical methods and tools Make use of relevant analytical methods and tools For example: SWOT analysis: Strengths, Weaknesses, Opportunities, Threats STP: Segmentation, Targeting, Positioning PEST: Political, Economic, Social, Technological Porter's five forces: 1. The bargaining power of the buyers; 2. Entry barriers; 3. Rivalry 4. Substitutes; 5. The bargaining power of the suppliers

Analytical methods and tools • Make use of relevant analytical methods and tools For example: • SWOT analysis: Strengths, Weaknesses, Opportunities, Threats • STP: Segmentation, Targeting, Positioning • PEST: Political, Economic, Social, Technological • Porter’s five forces: 1. The bargaining power of the buyers; 2. Entry barriers; 3. Rivalry; 4. Substitutes; 5. The bargaining power of the suppliers

Assessment of case information Based on specifically-focused assessment of information it would be easier to work out feasible solutions and justifications

Assessment of case information • Based on specifically-focused assessment of information, it would be easier to work out feasible solutions and justifications

After class Make a list of bullet points for case summary identify the issue of your focused case Make a list of bullet points for case information assessment To be part of the first assignment

After class • Make a list of bullet points for case summary • Identify the issue of your focused case • Make a list of bullet points for case information assessment To be part of the first assignment