复旦大学：《学术英语（管理科学）Academic English for Business》学生学术英语课程项目_Target the Right Market

Target the Right Market Sams or marys

Target the Right Market Sams or Marys

Case summary Case analysis contents Solutions Justifications

1 Case summary 2 Case analysis 3 Solutions & Justifications contents

01 Case summary PART SparkPlace Product HubSpot Prototype

01 PART Case summary SparkPlace Product HubSpot Prototype

Company: SparkPlace(B2 B) Slogan Marketing is broken Mission: " Change the way this business is done. (a)Product Marketing software Manage and measure SaaS, Monthly payment

Slogan: “Marketing is broken” Company：SparkPlace (B2B) Mission: “Change the way this business is done.” Product： Marketing software Manage and measure SaaS, Monthly payment

Your success with inbound marketing and sales is much more dependent on the width of your brain than the width of your Wa|let.” Brian Halligan Co-founder and ceo of Hub Spot

– Brian Halligan, Co-founder and CEO of HubSpot “Your success with inbound marketing and sales is much more dependent on the width of your brain than the width of your wallet

Prototype inbound marketing empathetic, human and personable

Prototype • inbound marketing • empathetic, human and personable

dentification Sams marys Potential Profit oo S93

Identification • Sams & Marys • Potential & Profit

02Case analysis PART

02 PART Case analysis

SWOT Analysis of Sams and Marys Marys Sams -likely to pay more Weaknesses Strengths more available -less official- fund used budgets Sams Marys -less costs -more costs -higher profits less profits -more customers -less customers

-less costs -higher profits -more customers -likely to pay more Weaknesses -more available fund Sams -more costs -less profits -less customers -less official￾used budgets Marys Marys Sams SWOT Analysis of Sams and Marys Strengths

SWOT Analysis of Sams and Marys Marys Sams -savvy about Opportunities Inbound marketing-know less about -loyal and stay Inbound marketi longer -not committed Sams Marys Threats -less competition -more severe easily identify the customers and competition close the deal

-less competition -easily identify the customers and close the deal Threats Sams Marys Sams -more severe competition -know less about Inbound marketing -not committed Marys -savvy about Inbound marketing -loyal and stay longer SWOT Analysis of Sams and Marys Opportunities