复旦大学：《学术英语（管理科学）Academic English for Business》学生学术英语课程项目_When the twitterverse turns on you

The third team When the twitterverse Urns on you

The third team When the twitterverse turns on you

CONTENTS Summary(01。 (02 Assessment Justification 03 °.4 Strategy

02 01 03 04 Summary Strategy Assessment CONTENTS Justification

01 Summary How to stop the "crisis"of canadian jet and restore its good image

01 Summary How to stop the “crisis” of Canadian Jet and restore its good image？

BACKGROUND INFORMATION ● Canadian jet is an airline company Suffered from some negative presses Safety concerns The company had been grounded for a week Image owing to some engine safety concerns problem ● Bad labor relations some negative press about the airline's approach to labor relations following a threatened strike by the ground crew

BACKGROUND INFORMATION Image problem  Canadian Jet is an airline company The company had been grounded for a week owing to some engine safety concerns.  Safety concerns some negative press about the airline's approach to labor relations following a threatened strike by the ground crew  Bad labor relations 4 Suffered from some negative presses…

WHAT'S THE PROBLEM HOWEVER FOR Though the contest is catching on, a handful of restoring Canadian people didn't take part Jet's image as a in a good way. SO Its PR firm planned some social media activities, the biggest one is a twitter contest CONTEST The person who posted the most creative tweet using the hashtag CanJetLuxury would win two round-trip tickets to any of the company's destinations

5 CONTEST The person who posted the most creative tweet using the hashtag #CanJetLuxury would win two round-trip tickets to any of the company's destinations. HOWEVER FOR restoring Canadian Jet's image as a preferred carrier. Though the contest is catching on, a handful of people didn’t take part in a good way… SO Its PR firm planned some social media activities, the biggest one is a twitter contest WHAT’S THE PROBLEM

WHAT'S THE PROBLEM Customers throw their own witty insults in twitters. just like Getting to my destination Being stranded 3,000 Screwing your workforce without the engine miles from my family for CanJetLuxury catching fire wo days straight # CanJetLuxury CanJetluxury

6 Getting to my destination without the engine catching fire #CanJetLuxury WHAT’S THE PROBLEM Customers throw their own witty insults in twitters….just like Being stranded 3,000 miles from my family for two days straight #CanJetLuxury Screwing your workforce #CanJetLuxury

In the midnight The company's PR section found the "bad" circumstances, and thought it was a risk going on As quick as they can, the related managers take a meeting

In the midnight The company's PR section found the "bad" circumstances, and thought it was a risk going on… As quick as they can, the related managers take a meeting…

THE RELATED HEAD MANAGERS 1. Can't make the whole mess blow over Jerry Schneider Canadian Jet's cEo 2 May alienate peop ole ho sent in genuine entries 3. Try to do. but find there is nothing to apologize Charlene The head of jets pr A Manager of jet's PR firm Tim Powell 3. Apologize to public. using a new one! Charlene's director DONT BE NERVOUS Jet can t suffer another PR problem, so they should be cautious This thing may die down as quickly as it heated up

关键词 8 文本内容 文本内容 THE RELATED HEAD MANAGERS Jerry Schneider Canadian Jet's CEO Charlene The head of Jet’s PR Andrea Kemp Manager of Jet’s PR firm Tim Powell Charlene's director 1.Change the hashtag and start using a new one! DON’T BE NERVOUS This thing may die down as quickly as it heated up NERVOUS Jet can’t suffer another PR problem, so they should be cautious 2.Stop the contest 1. Can’t make the whole mess blow over 2. May alienate people who sent in genuine entries 3. Apologize to public…. 3. Try to do…but find there is nothing to apologize 8

DE∨ ELOPMENT When they are as busy as a bee a phone call in. Carrie a blogger for PR New She asks why they ignore the responses and keep sending out twitters o It's an automatic tweets forgetting to turn off 8: 00 AM: " Keep the responses coming. At this rate, it's going to take years to judge this contest O Some media have started to concern

9 A phone call in… When they are as busy as a bee DEVELOPMENT Carrie a blogger for PR New She asks why they ignore the responses and keep sending out twitters  It’s an automatic tweets forgetting to turn off 8:00 AM: “Keep the responses coming. At this rate, it‘s going to take years to judge this contest!"  Some media have started to concern

Face the situation How to stop the"crisis of Canadan Jet and restore its gocd im g

Face the situation … How to stop the “crisis” of Canadian Jet and restore its good image？