复旦大学：《学术英语（管理科学）Academic English for Business》学术英语写作教学课件_10. Writing a case analysis Final tips

Writing a case analysis Final tips Guide to academic writing in business x

Writing a case analysis: Final tips Guide to academic writing in business X

Move 1: Establishing facts/data Background information about the case Move 2: Identifying the issue Identification of the problem/issue typical of the case Move 3: Analysis Opinions Assessing information Application of Concepts/ Theories/ Principles; Giving opinions Move 4: Closing/ Concluding Making implications of the case analysis

Move 4: Closing/ Concluding Making implications of the case analysis Move 3: Analysis & Opinions Assessing information; Application of Concepts/ Theories/ Principles; Giving opinions Move 2: Identifying the issue Identification of the problem/issue typical of the case Move 1: Establishing facts/data Background information about the case

>These components are not strictly separate from each other they are flexibly organized and integrated(整合) according to specific writing situations Sample complete case analysis texts: logically organized with variations Sample 1 Sample 2 Sample 3

These components are not strictly separate from each other. They are flexibly organized and integrated (整合) according to specific writing situations. Sample complete case analysis texts: logically organized with variations • Sample 1 • Sample 2 • Sample 3 3

Unity of the case analysis When integrating the different parts into a whole case analysis pay attention to its Unity(整体性) 1. Consistency (一致性) In meanIng between the four moves and between the topic sentence and the supporting sentences (for a single paragraph 2. Coherence(连贯) in form Reference(指示词), Conjunction(连词), Lexica cohesion(词汇一致 Make up for any gap in the content Remove any redundant(多余的) or overlapping(交叠的) content

Unity of the case analysis • When integrating the different parts into a whole case analysis, pay attention to its • Unity (整体性) 1. Consistency (一致性) in meaning – between the four moves, and – between the topic sentence and the supporting sentences (for a single paragraph) 2. Coherence (连贯) in form – Reference (指示词), Conjunction(连词), Lexical cohesion (词汇一致) • Make up for any gap in the content • Remove any redundant (多余的) or overlapping (交叠的) content

For example Tips Classifying and listing Formality. Defining terms Academic ° Explaining causality Phrasebank Describing quantities http://www.phrasebank.manchester cuk/ Describing trends Giving examples Writing about the past Being critical Compare and contrast

Tips For example • Classifying and listing • Defining terms • Explaining causality • Describing quantities • Describing trends • Giving examples • Writing about the past • Being critical • Compare and contrast Formality: Academic Phrasebank http://www.phrasebank.manchester.a c.uk/

Tips-Visual aids Tables, Figures, or Diagrams(if any Signal them in text For example There is a decline in sales revenue(see Table 1) As Figure 1 shows, there is a decline in sales revenue Add captions(标题) and source lines(格式见 Citation guide Page 5 Number them respectively in sequence Table 1 table 2 Figure 1, Figure 2

Tips – Visual aids Tables, Figures, or Diagrams (if any): • Signal them in text: For example – There is a decline in sales revenue (see Table 1). – As Figure 1 shows, there is a decline in sales revenue … • Add captions (标题) and source lines (格式见Citation Guide Page 5) • Number them respectively in sequence: – Table 1, Table 2… – Figure 1, Figure 2…

Tips- Subheadings Subheadings(if any be numbered and ranked For example 1. XXXX 2. XXXX 2.1 2.2… 3. XXXX 4. XXXX

Tips - Subheadings • Subheadings (if any): be numbered and ranked • For example 1. xxxx 2. xxxx 2.1 … 2.2 … 3. xxxx 4. xxxx

Format Cover page A sample cover page

Format Cover page • A sample cover page

Format 字体: Times new roman( preferred) 字号:小四(12号) 行距:15倍 段落:首行缩进5-7个英文字符 页码:页面底部中间插入 打印:双面打印

Format • 字体：Times New Roman (preferred) • 字号：小四(12号) • 行距：1.5倍 • 段落：首行缩进5-7个英文字符 • 页码：页面底部中间插入 • 打印：双面打印

Marking criteria/ checklist Marking criteria/ Checklist

Marking criteria/ Checklist • Marking criteria / Checklist