复旦大学：《学术英语（管理科学）Academic English for Business》学术英语综合素养教学课件_Unit 5 E-Business Text A The future of e-business

Unit 5 E-Business Text a The future of e-business

Unit 5 E-Business Text A The future of e-business

Lead in istening practice: The concept of e-business(p 96) Answers. collaborating with business partners IBM parts and supplies do joint research equipment and software Travel bookings

Lead in • Listening practice: The concept of e-business (p. 96) Answers: • collaborating with business partners • IBM • parts and supplies • do joint research • equipment and software • Travel bookings

Lead in Definition E-business (electronic business): the application of information and communication technologies in support of business activities It enables companies to link their internal and external data processing systems more efficiently work more closely with suppliers and partners, and better satisfy the needs of their customers

Lead in Definition • E-business (electronic business): the application of information and communication technologies in support of business activities. • It enables companies to – link their internal and external data processing systems more efficiently, – work more closely with suppliers and partners, and better satisfy the needs of their customers

Lead in Making prediction Discussion: What are the internal and external forces that can affect an e-business? Internal forces: factors closely associated with the actions and decisions taking place within a firm External forces: factors affecting e-business planning that originate from outside the organization

Lead in • Making prediction Discussion: • What are the internal and external forces that can affect an e-business? • Internal forces: factors closely associated with the actions and decisions taking place within a firm • External forces: factors affecting e-business planning that originate from outside the organization

Reading and researching Read para 10-11: Internal and external factors that affect an e-business Fill in the second table on p. 101 ● Key points highlighted Kind of forces Definition factors involved Internal forces factors closely associated with the actions and decisions taking place External forces factors affecting e-business planning that originate from

Reading and Researching • Read para. 10-11: Internal and external factors that affect an e-business • Fill in the second table on p.101 • Key points highlighted Kind of forces Definition Factors involved Internal forces: factors closely associated with the actions and decisions taking place __________________ External forces: factors affecting e-business planning that originate from _______________________

Internal and external factors that affect an e-business Definition Factors involved Internal factors closely associated with the A firms planning activities, forces actions and decisions organization structure, taking place within a human resources firm management decISionS, information database, and available financing External factors affecting e Globalization forces business planning that demographic, societal originate from outside economic, competitive the organization technological, and political and legal forces

Internal and external factors that affect an e-business Definition Factors involved Internal forces factors closely associated with the actions and decisions taking place within a firm External forces factors affecting e￾business planning that originate from outside the organization A firm’s planning activities, organization structure, human resources, management decisions, information database, and available financing Globalization, demographic, societal, economic, competitive technological, and political and legal forces

Reading and researching Read para. 1-6: Two fundamental models of e-business Table on p. 100 Model Customer focus Examples mentioned B2B Other businesses Dell. general motors, ford B2C Individual consumers Barnes Noble com Lands'end. com

Reading and Researching • Read para. 1-6: Two fundamental models of e-business • Table on p. 100 Model Customer focus Examples mentioned B2B B2C Other businesses Individual consumers Dell, General Motors, Ford Barnes & Noble.com, Lands’end.com

Reading and researching Specialized terms 1. Business-to- business(B2B)(para.1,L5):企业对 企业的电子商务 The buying, selling and exchanging of products or services over the Internet between companies, rather than between companies and consumers 2. Business-to- consumer(B2C)(para.1,L5):企业对 消费者的电子商务 The selling of products or services to consumers over the internet

Reading and Researching Specialized terms 1. Business-to-business (B2B) (para. 1, L5): 企业对 企业的电子商务 • The buying, selling, and exchanging of products or services over the Internet between companies, rather than between companies and consumers 2. Business-to-consumer (B2C) (para. 1, L5): 企业对 消费者的电子商务 • The selling of products or services to consumers over the Internet

Reading and researching Synthesize key points from para. 1-6 1. Model 1(para. 1-4 Business-to-business(B2B) customer focus -other companies or businesses Type 1: Focus-facilitating sales transactions between businesses Example: Dell Type 2: Focus - relationship with suppliers Example: General Motors and Ford 2. Model 2(para. 5-6): Business-to-consumer(B2C) customer focus-individual consumers Examples: Barnes&Noble. com, Lands'end. com

Reading and Researching Synthesize key points from para. 1-6 1. Model 1 (para. 1-4): Business-to-business (B2B): customer focus – other companies or businesses • Type 1: Focus – facilitating sales transactions between businesses – Example: Dell • Type 2: Focus – relationship with suppliers – Example: General Motors and Ford 2. Model 2 (para. 5-6): Business-to-consumer (B2C): customer focus – individual consumers • Examples: Barnes&Noble.com, Lands’end.com

Reading and researching Model 1 (para. 1-4): Business-to-business(B2B ) customer focus 1. other companies or businesses Type 1: Focus -facilitating sales transactions between businesses · Example:Dell A large portion of Dells online-orders are 2. from corporate clients who are well-informed about the products they need and are looking for fairly priced high-quality computer products that will be delivered quickly Advantages: To Dell-3 reducing storage and carrying costs and rarely stuck with unsold inventory To customers- reducing costs associated with wholesalers and retailers helping to reduce the price they pay for equipment

Reading and Researching • Model 1 (para. 1-4): Business-to-business (B2B): customer focus – 1. other companies or businesses Type 1: Focus – facilitating sales transactions between businesses • Example: Dell • A large portion of Dell’s online-orders are 2. from corporate clients who are well-informed about the products they need and are looking for fairly priced, high-quality computer products that will be delivered quickly. Advantages: • To Dell – 3. reducing storage and carrying costs and rarely stuck with unsold inventory • To customers – reducing costs associated with wholesalers and retailers, helping to reduce the price they pay for equipment