复旦大学：《学术英语（管理科学）Academic English for Business》学术英语写作教学课件_6. Analysis and opinions（II）

Analysis and Opinions(I) Guide to academic writing in business vi

Analysis and Opinions (II) Guide to academic writing in business VI

Making good arguments Four components of a good argument (toulmin's model) Claim(c): the opinion being argued fo Reason(R: the reason that the claim is based on Data(D): the evidence that supports the claim or reason Warrant(W): a general rule of inference that authorizes the step from Reason to Claim 2 Different types of Data From case materials Beyond case materials

Making good arguments Four components of a good argument (Toulmin’s model): • Claim (C): the opinion being argued for • Reason (R): the reason that the claim is based on • Data (D): the evidence that supports the claim or reason • Warrant (W): a general rule of inference that authorizes the step from Reason to Claim. Different types of Data • From case materials • Beyond case materials 2

Types of D (Data, evidence of your argument 1. Facts For example: Within the given case The consumption view of young generation differentiates from that of the previous generation For example, in the case kyle says he is not into buying things, but his dad Henry is proud of the first car he bought.( Facts from the case Learning to play in a share economy

Types of D (Data, evidence of your argument) 1. Facts For example: Within the given case • The consumption view of young generation differentiates from that of the previous generation. For example, in the case Kyle says he is not into buying things, but his Dad Henry is proud of the first car he bought. (Facts from the case Learning to play in a share economy)

Types of D (Data, evidence of your argument 1. Facts For example: Within the given case According to a study of car-sharing customers in the case, they do care about affordability and convenience, but what they value most is access Based on this access is the first-line factor Beacon should consider (Facts from the case Learning to play in a share economy

Types of D (Data, evidence of your argument) 1. Facts For example: Within the given case • According to a study of car-sharing customers in the case, they do care about affordability and convenience, but what they value most is access. Based on this, access is the first-line factor Beacon should consider. (Facts from the case Learning to play in a share economy)

Types of D (Data, evidence of your argument 1. Facts For example: Within the given case Village Car varies from Beacon for the customers owing to distinguishing services corporate culture, and brand positioning For instance Village car has its proper community in which users call themselves"Villagers".In the community they have both fixed social circles and latent contacts. (Facts from the case Learning to play in a share economy)

Types of D (Data, evidence of your argument) 1. Facts For example: Within the given case • VillageCar varies from Beacon for the customers owing to distinguishing services, corporate culture, and brand positioning. For instance, VillageCar has its proper community in which users call themselves “Villagers”. In the community, they have both fixed social circles and latent contacts. (Facts from the case Learning to play in a share economy)

Types of D (Data, evidence of your argument 1. Facts For example: Beyond the case In December, 2017, Apple users uncovered that the company was deliberately slowing down older phones to extend battery life. After confirming and apologizing for its behavior, apple offered cheap battery replacement. However, customers were criticizing how apple planned to trick customers to replacing battery to make more profit (source). (Facts beyond the case When the tweitterverse turns on you

Types of D (Data, evidence of your argument) 1. Facts For example: Beyond the case • In December, 2017, Apple users uncovered that the company was deliberately slowing down older phones to extend battery life. After confirming and apologizing for its behavior, Apple offered cheap battery replacement. However, customers were criticizing how Apple planned to trick customers to replacing battery to make more profit (source). (Facts beyond the case When the Tweitterverse turns on you)

Types of D (Data, evidence of your argument 1. Facts For example: Beyond the case For example, the well-known construction toy manufacturer found that over 30 chinese companies were manufacturing similar products ike Lego. the themes of the series of lego blocks were plagiarized by those competitors. because the inspiration was ready-made, these companies could provide similar toys with a lower price Facts beyond the case In search of a second act)

Types of D (Data, evidence of your argument) 1. Facts For example: Beyond the case • For example, the well-known construction toy manufacturer found that over 30 Chinese companies were manufacturing similar products like Lego. The themes of the series of Lego blocks were plagiarized by those competitors. Because the inspiration was ready-made, these companies could provide similar toys with a lower price. (Facts beyond the case In search of a second act)

Types of D (Data, evidence of your argument 1. Facts For example: beyond the case As the report from mgi showed education is the low al adoption"sector which means that once alexis products can make a breakthrough in this sector, it can establish a unique competitive edge for alexis Products Facts beyond the case In search of a second act

Types of D (Data, evidence of your argument) 1. Facts For example: Beyond the case • As the report from MGI showed, education is the “low AI adoption” sector, which means that once Alexis Products can make a breakthrough in this sector, it can establish a unique competitive edge for Alexis Products. (Facts beyond the case In search of a second act)

Types of D (Data, evidence of your argument 2. Statistics For example: According to China daily the population of foreign learners of chinese has been up to 10 million(source). and the demand of mandarin education is still on growth, so it is a potential market. (Information beyond the case In search of a second act

Types of D (Data, evidence of your argument) 2. Statistics For example: • According to China Daily, the population of foreign learners of Chinese has been up to 10 million (source). And the demand of mandarin education is still on growth, so it is a potential market. (Information beyond the case In search of a second act)

Types of D (Data, evidence of your argument 2. Statistics For example According to mgl, nearly 60% of enterprises which developed al systems are experiencing deficits in al projects(source). Alexis Products has experienced sloping sales in the last year so the investors are more prudent on the investment (Information beyond the case In search of a second act)

Types of D (Data, evidence of your argument) 2. Statistics For example • According to MGI, nearly 60% of enterprises which developed AI systems are experiencing deficits in AI projects (source). Alexis Products has experienced sloping sales in the last year, so the investors are more prudent on the investment. (Information beyond the case In search of a second act)