复旦大学：《学术英语（管理科学）Academic English for Business》学术英语写作教学课件_5. Analysis and opinions（I）

Analysis and opinions( Guide to academic writing in business v

Analysis and opinions (I) Guide to academic writing in business V

Make a summary of case information Key points of case information that is related to your later analysis and suggestions Identify an issue/problem An issue/problem of the focused case that need professional solutions/recommendations Assessment of case information Assess case information from a specific perspective Propose solutions/ Make recommendation Close connection to information assessment Specific and well focused Provide justifications of the proposed solutions applying relevant concepts/ theories/ principles Referring to similar business practice Pointing out the disadvantages of other options These components are not strictly separate from each other. they are flexibly organized and integrated (A)according to specific writing situations

• Make a summary of case information – Key points of case information that is related to your later analysis and suggestions • Identify an issue/problem – An issue/ problem of the focused case that need professional solutions / recommendations • Assessment of case information – Assess case information from a specific perspective • Propose solutions/ Make recommendation – Close connection to information assessment – Specific and well focused • Provide justifications of the proposed solutions – Applying relevant concepts/ theories/ principles – Referring to similar business practice – Pointing out the disadvantages of other options  These components are not strictly separate from each other. They are flexibly organized and integrated (整合) according to specific writing situations. 2

Shaping your opinion Identify an issue/problem Assess case information Propose solutions/Make recommendation Provide justifications of the proposed solutions >All require your own opinions > Argue for your opinions to convince business professionals

Shaping your opinion • Identify an issue/problem • Assess case information • Propose solutions/ Make recommendation • Provide justifications of the proposed solutions All require your own opinions Argue for your opinions to convince business professionals 3

Making good arguments Four components of a good argument (toulmin's model) Claim(c): the opinion being argued for Reason(R: the reason that the claim is based on Data(D): the evidence that supports the claim or reason Warrant(W): a general rule of inference that authorizes the step from Reason to Claim Explicit or underlying >Claim, Reason Data, and Warrant are flexibly integrated in the writing of paragraphs

Making good arguments Four components of a good argument (Toulmin’s model): • Claim (C): the opinion being argued for • Reason (R): the reason that the claim is based on • Data (D): the evidence that supports the claim or reason • Warrant (W): a general rule of inference that authorizes the step from Reason to Claim. – Explicit or underlying  Claim, Reason, Data, and Warrant are flexibly integrated in the writing of paragraphs. 4

Making good arguments Sample 1 Sample 2 Sample 3

Making good arguments • Sample 1 • Sample 2 • Sample 3 5

extal analysis ● Excerpt1 Excerpt 2 EXcerpt 3

Textual analysis • Excerpt 1 • Excerpt 2 • Excerpt 3 6

After class Pilot writing:试写 Please get prepared to write a single paragraph for one of the following parts of your case analysis Identify an issue/problem Assess case information Propose solutions/Make recommendations Provide justifications

After class Pilot writing: 试写 • Please get prepared to write a single paragraph for one of the following parts of your case analysis • Identify an issue/problem • Assess case information • Propose solutions/ Make recommendations • Provide justifications 7