复旦大学：《学术英语（管理科学）Academic English for Business》学生学术英语课程项目_A Second Act

Z017 A Second act

2017 A Second Act

Board meeting 叫 Gregoire Ferron 02 Robin Xie D3 Any Ren evIn Liang

Board meeting 01 Gregoire Ferron 02 Robin Xie 03 Anfy Ren 04 Kevin Liang

Purpose of the meeting Find the key problem 2 Propose some Analyze the solutions current situation Purpose of the 3 meeting

Find the key problem Purpose of the meeting 3 Analyze the current situation Propose some solutions Purpose of the meeting 2 1

Summary of the Riding the popularity of a great first background information product is easy However, finding the nextone is hard Product The brrrd Our Second Act? Fun a cartoonish bird 25 Function --interactive Mandarin-learning tool --daily conversation with common knowledge 201

Product --The Brrrd Fun --a cartoonish bird Function --interactive Mandarin-learning tool --daily conversation with common knowledge 0 25 50 75 100 2014 2015 2016 Summary of the background information “Riding the popularity of a great first product is easy. However, finding the next one is hard

叫FuN0 IR FUNCTIONE?

01 FUN OR FUNCTION?

01 Emphasis should be laid on function The former success cannot be simply replicated The insights Too much into the sales Chinese drop culture?A When the fun outweighs Relatively superficial the functional, you are function tailored to fewer Including more cultural just a toy company customers features of china churning out the latest fad

When the fun outweighs the functional, you are just a toy company churning out the latest fad. Too much fun. Relatively superficial function tailored to fewer customers. The insights into the sales drop. Including more cultural features of China. Chinese culture? A way. 01 Emphasis should be laid on function. The former success cannot be simply replicated

01 The advantage of this choice Reliable Chinese CEO's Chinese background. Convenient to update 2017 manufacturers and well- developed production line

01 The advantage of this choice. Reliable Chinese TEXT HERE TEXT HERE manufacturers and well￾developed production line. CEO’s Chinese background. Convenient to update. 2017

02 Duality and Target Market

02 Duality and Target Market

02 Fun or Functional? Choose Fusion! Misguided thinking The fusion of humor and function inspires breakthrough products and new product categories. Dont risk losing what has made Strength the brrrd successful The interactive fun with a purpose is the core reason of its success D Essence: Duality The dual nature of the product is not only the selling point, but also the energetic part of the company's corporate culture

02 Fun or Functional? Choose Fusion! Strength The interactive fun with a purpose is the core reason of its success. Misguided thinking The fusion of humor and function inspires breakthrough products and new product categories. Don’t risk losing what has made the Brrrd successful. Essence: Duality The dual nature of the product is not only the selling point, but also the energetic part of the company’s corporate culture

Target Market 02 Customer Base The Best Language Learning Period: 0-7 years old Target M arket The majority of customer base is young parents Geographic -Addresses, Location, Region, etc Demographic Socioeconomic Segmentation Gender, age, wage, career Psychographic- Attitudes, values, religion, and lifestyles Competitors— Simple havioral segmentation -(occasions, degree Tough /Experienced of loyalty) Different Language Learning Methods

Target Market 02 Customer Base ·The Best Language Learning Period: 0-7 years old ·The majority of customer base is young parents. Competitors——SimpleLanguage ·Tough / Experienced ·Different Language Learning Methods Target Market ·Geographic – Addresses, Location, Region, etc. · Demographic / Socioeconomic Segmentation - Gender, age, wage, career · Psychographic – Attitudes, values, religion, and lifestyles · Behavioral segmentation – (occasions, degree of loyalty)