《管理学》课程PPT教学课件（Management）Stephen P.Robbins（9）第五章 社会责任与道德管理 Social Responsibility and Managerial Ethics

management ninth edition STEPHEN P.ROBBINS MARY COULTER Chapter 5 Social Responsibility and Managerial Ethics 第5章 社会责任与道德管理 PEARSON 2007 Prentice Hall,Inc. PowerPoint Presentation by Charlie Cook All rights reserved. The University of WestAlabama

ninth edition STEPHEN P. ROBBINS PowerPoint Presentation by Charlie Cook The University of West Alabama MARY COULTER © 2007 Prentice Hall, Inc. All rights reserved. Social Responsibility and Managerial Ethics 社会责任与道德管理 Chapter 5 第5章

LEARNING OUTLINE要点概览 Follow this Learning Outline as you read and study this chapter. What is Social Responsibility? 什么是社会责任？ Contrast the classical and socioeconomic views of social responsibility. ·比较社会责任的古典观点和社会经济学观点 Discuss the role that stakeholders play in the four stages of social responsibility. ·详述利益相关群体在社会责任四个阶段中所处的地位 Differentiate between social obligation,social responsiveness,and social responsibility. ·区分社会义务、社会响应和社会责任 2007 Prentice Hall,Inc.All rights reserved. 5-2

© 2007 Prentice Hall, Inc. All rights reserved. 5–2 L E A R N I N G O U T L I N E 要点概览 Follow this Learning Outline as you read and study this chapter. What is Social Responsibility? 什么是社会责任？ • Contrast the classical and socioeconomic views of social responsibility. • 比较社会责任的古典观点和社会经济学观点 • Discuss the role that stakeholders play in the four stages of social responsibility. • 详述利益相关群体在社会责任四个阶段中所处的地位 • Differentiate between social obligation, social responsiveness, and social responsibility. • 区分社会义务、社会响应和社会责任

LEARNING OUTLINE Follow this Learning Outline as you read and study this chapter. Social Responsibility and Economic Performance 社会责任和经济绩效 Explain what research studies have shown about the relationship between an organization's social involvement and its economic performance. ·阐明研究所揭示的社会责任与经济绩效之间的关系 Define social screening. ·定义社会屏障筛选 Explain what conclusion can be reached regarding social responsibility and economic performance. ·阐明关于社会责任和经济绩效我们能得到什么结论 2007 Prentice Hall,Inc.All rights reserved. 5-3

© 2007 Prentice Hall, Inc. All rights reserved. 5–3 L E A R N I N G O U T L I N E Follow this Learning Outline as you read and study this chapter. Social Responsibility and Economic Performance 社会责任和经济绩效 • Explain what research studies have shown about the relationship between an organization’s social involvement and its economic performance. • 阐明研究所揭示的社会责任与经济绩效之间的关系 • Define social screening. • 定义社会屏障筛选 • Explain what conclusion can be reached regarding social responsibility and economic performance. • 阐明关于社会责任和经济绩效我们能得到什么结论

LEARNING OUTLINE (cont'd) Follow this Learning Outline as you read and study this chapter. The Greening of Management 管理的绿色化 Describe how organizations can go green. ·描述组织如何走向绿色 Relate the approaches to being green to the concepts of social obligation,social responsiveness,and social responsibility. ·把绿色化的方式与社会义务、社会响应和社会责任的概念联系起来 Values-Based Management 以价值观为基础的管理 Discuss what purposes shared values serve. ·详述共享价值观的作用 Describe the relationship of values-based management to ethics. ·描述共享价值观与道德的关系 2007 Prentice Hall,Inc.All rights reserved

© 2007 Prentice Hall, Inc. All rights reserved. 5–4 L E A R N I N G O U T L I N E (cont’d) Follow this Learning Outline as you read and study this chapter. The Greening of Management 管理的绿色化 • Describe how organizations can go green. • 描述组织如何走向绿色 • Relate the approaches to being green to the concepts of social obligation, social responsiveness, and social responsibility. • 把绿色化的方式与社会义务、社会响应和社会责任的概念联系起来 Values-Based Management 以价值观为基础的管理 • Discuss what purposes shared values serve. • 详述共享价值观的作用 • Describe the relationship of values-based management to ethics. • 描述共享价值观与道德的关系

LEAR NING OUTLINE (cont'd) Follow this Learning Outline as you read and study this chapter. Managerial Ethics 管理道德 Discuss the factors that affect ethical and unethical behavior. ·详述影响道德和非道德行为的因素 Describe the important roles managers play in encouraging ethical behavior. ·描述管理者在鼓励道德行为方面发挥的重要作用 2007 Prentice Hall,Inc.All rights reserved. 5-5

© 2007 Prentice Hall, Inc. All rights reserved. 5–5 L E A R N I N G O U T L I N E (cont’d) Follow this Learning Outline as you read and study this chapter. Managerial Ethics 管理道德 • Discuss the factors that affect ethical and unethical behavior. • 详述影响道德和非道德行为的因素 • Describe the important roles managers play in encouraging ethical behavior. • 描述管理者在鼓励道德行为方面发挥的重要作用

LEARNING OUTLINE (cont'd) Follow this Learning Outline as you read and study this chapter. Social Responsibility and Ethics in Today's World 当今世界的社会责任和道德问题 Explain why ethical leadership is important. ·解释为什么道德领导是重要的 Discuss how managers and organizations can protect employees who raise ethical issues or concerns. ·详述管理者和组织如何保护引发道德问题获受到关注的员工 Explain what role social entrepreneurs play. ·阐明社会企业家所发挥的作用 Describe socialimpact management. ·描述社会影响的管理 2007 Prentice Hall,Inc.All rights reserved. 5-6

© 2007 Prentice Hall, Inc. All rights reserved. 5–6 L E A R N I N G O U T L I N E (cont’d) Follow this Learning Outline as you read and study this chapter. Social Responsibility and Ethics in Today’s World 当今世界的社会责任和道德问题 • Explain why ethical leadership is important. • 解释为什么道德领导是重要的 • Discuss how managers and organizations can protect employees who raise ethical issues or concerns. • 详述管理者和组织如何保护引发道德问题获受到关注的员工 • Explain what role social entrepreneurs play. • 阐明社会企业家所发挥的作用 • Describe social impact management. • 描述社会影响的管理

What Is Social Responsibility? 什么是社会责任？ ·The Classical View古典观点 Management's only social responsibility is to maximize profits (create a financial return)by operating the business in the best interests of the stockholders (owners of the corporation). >管理当局唯一的社会责任就是，从股东的最佳利益出发 来从事经济活动，实现利润最大化（创造财务回报 >Expending the firm's resources on doing "social good" unjustifiably increases costs that lower profits to the owners and raises prices to consumers. >将组织资源用于“社会利益”时，会增加成本，这些成 本要么降低股东的回报，要么提高消费者的价格 2007 Prentice Hall,Inc.All rights reserved 5-7

© 2007 Prentice Hall, Inc. All rights reserved. 5–7 What Is Social Responsibility? 什么是社会责任？ • The Classical View 古典观点 ➢ Management’s only social responsibility is to maximize profits (create a financial return) by operating the business in the best interests of the stockholders (owners of the corporation). ➢管理当局唯一的社会责任就是，从股东的最佳利益出发 来从事经济活动，实现利润最大化（创造财务回报） ➢Expending the firm’s resources on doing “social good” unjustifiably increases costs that lower profits to the owners and raises prices to consumers. ➢将组织资源用于“社会利益”时，会增加成本，这些成 本要么降低股东的回报，要么提高消费者的价格

What Is Social Responsibility?(cont'd) ·The Socioeconomic View社会经济学观点 >Management's social responsibility goes beyond making profits to include protecting and improving society's welfare. >管理当局的社会责任不只是创造利润，还包括保护和增进社会福利。 >Corporations are not independent entities responsible only to stockholders >公司并非只对股东负责的独立实体。 >Firms have a moral responsibility to larger society to become involved in social,legal,and political issues. >企业有参与社会的、政治的和法律的事务的道德义务 >"To do the right thing" >做正确的事 2007 Prentice Hall,Inc.All rights reserved. 5

© 2007 Prentice Hall, Inc. All rights reserved. 5–8 What Is Social Responsibility? (cont’d) • The Socioeconomic View 社会经济学观点 ➢ Management’s social responsibility goes beyond making profits to include protecting and improving society’s welfare. ➢ 管理当局的社会责任不只是创造利润，还包括保护和增进社会福利。 ➢ Corporations are not independent entities responsible only to stockholders. ➢ 公司并非只对股东负责的独立实体。 ➢ Firms have a moral responsibility to larger society to become involved in social, legal, and political issues. ➢ 企业有参与社会的、政治的和法律的事务的道德义务 ➢ “To do the right thing” ➢ 做正确的事

Exhibit5-1 To Whom is Management Responsible?管理者对谁负责 更小 社会责任 更大 Lesser Social Responsibility Greater Stage 1 Stage 2 Stage 3 Stage 4 Owners and Employees Constituents in the Broader Management Specific Environment Society 阶段1 阶段2 阶段3 阶段4 所有者与 雇员 具有环境中 更广阔 管理层 的各种构成 的社会 2007 Prentice Hall,Inc.All rights reserved. 5-9

© 2007 Prentice Hall, Inc. All rights reserved. 5–9 Exhibit 5–1 To Whom is Management Responsible? 管理者对谁负责 更小 社会责任 更大 阶段1 所有者与 管理层 阶段2 雇员 阶段3 具有环境中 的各种构成 阶段4 更广阔 的社会

Exhibit5-2 Arguments For and Against Social Responsibility赞成和反对社会责任的争论 ·For赞成的观点 ·Against反对的观点 >Public expectations公众期望 Violation of profit maximization >Long-run profits长期利润 违反利润最大化原则 >Ethical obligation道德义务 >Dilution of purpose淡化使命 >Public image公众形象 >Costs成本 >Better environment更好的环境 >Too much power权力过大 >Discouragement of further >Lack of skills缺乏技能 governmental regulation Lack of accountability 减少政府管制 缺乏明确的责任 >Balance of responsibility and power >责任与权利的平衡 >Stockholder interests股东利益 >Possession of resources资源占有 >Superiority of prevention over cure 预防胜于治疗 2007 Prentice Hall,Inc.All rights reserved. 5-10

© 2007 Prentice Hall, Inc. All rights reserved. 5–10 Exhibit 5–2 Arguments For and Against Social Responsibility 赞成和反对社会责任的争论 • For 赞成的观点 ➢ Public expectations 公众期望 ➢ Long-run profits 长期利润 ➢ Ethical obligation 道德义务 ➢ Public image 公众形象 ➢ Better environment 更好的环境 ➢ Discouragement of further governmental regulation 减少政府管制 ➢ Balance of responsibility and power ➢ 责任与权利的平衡 ➢ Stockholder interests 股东利益 ➢ Possession of resources 资源占有 ➢ Superiority of prevention over cure 预防胜于治疗 • Against 反对的观点 ➢ Violation of profit maximization 违反利润最大化原则 ➢ Dilution of purpose 淡化使命 ➢ Costs 成本 ➢ Too much power 权力过大 ➢ Lack of skills 缺乏技能 ➢ Lack of accountability 缺乏明确的责任