《现代脂质三联治疗》（英文版） Introduction

现代脂质三联治疗 HDL DL TG

现代脂质三联治疗

Part I Introduction HDL DL TG

Introduction Part I

Efficacy -The Power to Reach Target Key Factor: Differentiators: LDL Reduction TG HDL LDL/HDL Ratio The Lipid Triad HDL LDL

Efficacy - The Power to Reach Target Key Factor: + Differentiators: LDL Reduction TG HDL LDL/HDL Ratio The Lipid Triad

The LDL/HDL Ratio-Our Strength, Our Story!! Fit with our Clear positioning product profile for Lipobay Differentiation to Atorvastatin HDL A new perception of efficacy LDL

The LDL/HDL Ratio - Our Strength, Our Story!! Clear positioning for Lipobay A new perception of efficacy Differentiation to Atorvastatin Fit with our product profile

The Lipid Triad-Overview The Lipid Triad LDL HDL TG The ratio Additional risk factor especially in diabetics HDL LDL

LDL HDL Additional risk factor, especially in diabetics The Lipid Triad - Overview TG The Lipid Triad The Ratio

Part l The Lipid Triad and Strategic Rationale HDL DL TG

The Lipid Triad and Strategic Rationale Part II

The lower. y No scientific evidence Evidence contradicting this statement A marketing hy pothesis to build their LDL story Creating the perception of the statin with the HDL strongest efficacy LDL

• No scientific evidence • Evidence contradicting this statement • A marketing hypothesis to build their LDL story • Creating the perception of the statin with the strongest efficacy

The Lipid Triad -The GPs Perspective It's logical It's measurable It's practicable HDL LDL

It’s logical It’s measurable It’s practicable The Lipid Triad - The GP’s Perspective

HDL LDL

PartⅢ Supporting Data from Landmark Studies HDL LDL

Supporting Data from Landmark Studies Part III