复旦大学：《实用交际英语口语 Practical oral English communication》课程教学资源（PPT课件）Part IV Unit 1 SALES AND MARKETING

实用交际英语口语 PRACTICAL ORAL ENGLISH COMMUNICATION Part IV Public Speaking cor

实用交际英语口语 PRACTICAL ORAL ENGLISH COMMUNICATION Part IV Public Speaking

UNIT ONE SALES AND MARKETING Before-class Assignments: 1. Students should have read the two passages in "Part I Read and Think' o 2. Students should have watched the two videos in "Part II Listen and See

UNIT ONE SALES AND MARKETING Before-class Assignments: ◦ 1. Students should have read the two passages in “Part I Read and Think”. ◦ 2. Students should have watched the two videos in “Part II Listen and See

In-class activity 1: End Lines o Purpose: to develop and present ideas Prepare some advertising slogans for different products. Ask students to choose one and work in pairs to tell a two-minute story ending with the line they' ve chosen. Encourage students to present their stories to the whole class and have the audience comment on the storylines. Advisable Advertising Slogans: Just do it, Diamonds Think different, Nothing i impossible,I'm loving itl'Life's Good," Sharp Minds, Sharp Products, Because you're worth it, It's everywhere you want to be,"Once you pop, you can't stop

In-class Activity 1: End Lines ◦ Purpose: to develop and present ideas ◦ Prepare some advertising slogans for different products. Ask students to choose one and work in pairs to tell a two-minute story ending with the line they’ve chosen. Encourage students to present their stories to the whole class and have the audience comment on the storylines. ◦ Advisable Advertising Slogans: “Just do it,” “Diamonds are forever,” “Think different,” “Nothing is impossible,” “I’m loving it!” “Life’s Good,” “Sharp Minds, Sharp Products,” “Because you're worth it,” “It’s everywhere you want to be,” “Once you pop, you can’t stop”…

Reading Report and Interaction 1 Passage One: What Physics Taught Me about Marketing 1. Have one student report on the theme and key information in the passage 2. Ask students to talk about the passage Prompts: How does Dan Cobley apply the theories in physics to marketing? Can these rules be used to analyze the Chinese market or any specific market that you have on your mind? Why or Why not? Advisable expressions for giving an explanation: What I mean is./ The reason for this is./ Just let me explain

Reading Report and Interaction 1 ◦ Passage One: What Physics Taught Me about Marketing 1. Have one student report on the theme and key information in the passage. 2. Ask students to talk about the passage Prompts: How does Dan Cobley apply the theories in physics to marketing? Can these rules be used to analyze the Chinese market or any specific market that you have on your mind? Why or Why not? Advisable expressions for giving an explanation: What I mean is…/ The reason for this is .../ Just let me explain

Principles and Strategies for Public Speaking I o 1. Ask students to reflect on the previous script of the speech"What physics taught me about marketing and analyze its structure. Let them think about the following questions o Which type does the speech belong to: entertaining speech, informative speech, persuasive speech, or inspirational ch Is this a good speech? If yes, what makes it good? If not, what can be improved? 2. Familiarize the students with the sample outline for public speaking

Principles and Strategies for Public Speaking I ◦ 1. Ask students to reflect on the previous script of the speech “What physics taught me about marketing” and analyze its structure. Let them think about the following questions: ◦ Which type does the speech belong to: entertaining speech, informative speech, persuasive speech, or inspirational speech? ◦ Is this a good speech? If yes, what makes it good? If not, what can be improved? ◦ 2. Familiarize the students with the sample outline for public speaking

Listen and see 1 4-1-1 The deputy director of Stanford's Center for Innovation in Global health, amy Lockwood offers her insight of marketing strategies fromwww.ted.com °1. Play the video; 2. Ask students to retell what they heard about Amy Lockwoods insight from the video o 3. Ask students to discuss in small groups on the following questions o In what ways does the speaker present her ideas? o What do you think is important for a successful speech?

Listen and See 1 4-1-1 The deputy director of Stanford's Center for Innovation in Global Health, Amy Lockwood offers her insight of marketing strategies (from www.ted.com) ◦ 1. Play the video; ◦ 2. Ask students to retell what they heard about Amy Lockwood’s insight from the video; ◦ 3. Ask students to discuss in small groups on the following questions: ◦ In what ways does the speaker present her ideas? ◦ What do you think is important for a successful speech?

Principles and Strategies for Public Speaking II 1. Have students read the principles and strategies out aloud o 2. Ask students to think of their favorite speeches, and see whether the principles an strategies apply o 3. Elaborate on the essential tips to follow Preparation is vital. Incorporate nonverbal language into the speech Get the audience involved Talk in rhythm Employ visual aids. Be well aware of the time constraints

Principles and Strategies for Public Speaking II ◦ 1. Have students read the principles and strategies out aloud. ◦ 2. Ask students to think of their favorite speeches, and see whether the principles an strategies apply. ◦ 3. Elaborate on the essential tips to follow: Preparation is vital. Incorporate nonverbal language into the speech. Get the audience involved. Talk in rhythm. Employ visual aids. Be well aware of the time constraints

Reading report and Interaction 2 o Passage Two: The Art of the Soft Sell Have one student report on the theme and key information in the passage 2. Ask students to talk about the passas Prompts: What's the difference between hard sell and soft sell? What experiences did you have with hard selling or soft selling? Which approach works better for you? If you were to open your own store one day, what kind of culture would you like to foster among your sales folks? Advisable expressions for giving your opinion: Well, I'd say./The way I see it./Personally, I think./To start with I'd like to point out ./ It seems to me that . /I'm absolutely convinced that

Reading Report and Interaction 2 ◦ Passage Two: The Art of the Soft Sell 1. Have one student report on the theme and key information in the passage; 2. Ask students to talk about the passage Prompts: What's the difference between hard sell and soft sell? What experiences did you have with hard selling or soft selling? Which approach works better for you? If you were to open your own store one day, what kind of culture would you like to foster among your sales folks? Advisable expressions for giving your opinion: Well, I’d say…/ The way I see it …/Personally, I think …/ To start with I’d like to point out …/ It seems to me that …/ I’m absolutely convinced that …

Listen and see 2 4-1-2 A Business Start-up Presents His Products in Order to Get Investments 1. Play the video o 2. Ask students to comment on the performance of the speaker with reference to the Principles and Strategies for Public speaking

Listen and See 2 ◦ 4-1-2 A Business Start-up Presents His Products in Order to Get Investments. (from Dragons’ Den ) ◦ 1. Play the video; ◦ 2. Ask students to comment on the performance of the speaker with reference to the “Principles and Strategies for Public Speaking

In-Class Activity 2 A Persuasive Speech(Group Work) o Purpose: to train students ability to persuad o Scenario: Suppose the university is encouraging the development of new student clubs on campus. Form small groups and think of a unique student club you can create. The new student club needs to get the approval from the university before it can be established and run on campus. Prepare a speech to promote the new student club your have created to the university student council for approval Advisable points to include in the speech: the uniqueness of the club, the mission and the structure of the club, and what the club can do to enrich the students'life

In-Class Activity 2 A Persuasive Speech (Group Work) ◦ Purpose: to train students ability to persuade ◦ Scenario: Suppose the university is encouraging the development of new student clubs on campus. Form small groups and think of a unique student club you can create. The new student club needs to get the approval from the university before it can be established and run on campus. Prepare a speech to promote the new student club your have created to the university student council for approval. Advisable points to include in the speech: the uniqueness of the club, the mission and the structure of the club, and what the club can do to enrich the students’ life, …