上海交通大学：《供应链管理 Supply Chain Management》课程教学资料_Case Studies_SampleWork2013Spring_Meditech_case study1杨健

1.What are Meditech's problems in introducing new products?In manufacturing all products? First,forecasting is definitely a problem,data to measure forecast accuracy had not been tracked,nor had forecasts and demand information been kept,and this process needs people enter the information by hand into a computer,so the efficiency of forecasting is low. Second,finished goods inventory levels appeared to be remarkably high,the service level over the past year was disappointing and below corporate objectives as well.Third,"panic ordering from dealers and affiliates is also another possible cause of the problem. They consistently failed to keep up with demand during the flood of initial orders, production capacity became strained,poor delivery service.High levels of inventory,poor service level. 2.What is driving these problems,both systemically and organizationally? Meditech's departments decentralized,the information existed on many different systems in several different areas of the organization.The data formats are different form each other,some are expressed in terms of calendar months,other in terms of weeks,and still some in terms of the corporate financial calendar.They are disordered. 3.Why is the Customer Service manager the first person to recognize the major issues? Because Customer Service representatives are in direct contact with hospital personnel. They can realize the full scope of his customers'frustrations. 4.How would you fix these problems? We should keep the data in record,and then analyse it with statistical method-generating a linear regression through these past data,to forecast the future demand and production. 杨健 0120329038

1. What are Meditech’s problems in introducing new products? In manufacturing all products? First, forecasting is definitely a problem, data to measure forecast accuracy had not been tracked, nor had forecasts and demand information been kept, and this process needs people enter the information by hand into a computer, so the efficiency of forecasting is low. Second, finished goods inventory levels appeared to be remarkably high, the service level over the past year was disappointing and below corporate objectives as well. Third, “panic ordering ” from dealers and affiliates is also another possible cause of the problem. They consistently failed to keep up with demand during the flood of initial orders, production capacity became strained ,poor delivery service. High levels of inventory, poor service level. 2. What is driving these problems, both systemically and organizationally? Meditech’s departments decentralized, the information existed on many different systems in several different areas of the organization. The data formats are different form each other, some are expressed in terms of calendar months, other in terms of weeks, and still some in terms of the corporate financial calendar. They are disordered. 3. Why is the Customer Service manager the first person to recognize the major issues? Because Customer Service representatives are in direct contact with hospital personnel. They can realize the full scope of his customers’ frustrations. 4. How would you fix these problems? We should keep the data in record, and then analyse it with statistical method—generating a linear regression through these past data, to forecast the future demand and production.杨健 0120329038