上海交通大学：《供应链管理 Supply Chain Management》课程教学资料_Case Studies_SampleWork2013Spring_Meditech_Meditech 陶鸿涛

Preparation Questions: 1.What are Meditech's problems in introducing new products?In manufacturing ALL products? High levels of inventory and poor service level.In addition to new product introduction problems,finished goods inventory levels appeared to be remarkably high. 2.What is driving these problems,both systemically and organizationally? Forecasting had definitely been a problem,but determining its extent was difficult. Data to measure forecast accuracy had not previously been tracked,nor had forecasts and demand information been kept.Another possible cause of the problem is "panic ordering"from dealers and affiliates. 3.Why is the Customer Service manager the first person to recognize the major issues? Customer Service deals with everything from occasional customer complaints to establishing strategies to improve delivery service to customers.Customer Service representatives work with dealers and affiliates to keep them updated on product delivery schedules and problems.Often this responsibility places the Customer Service representative in direct contact with hospital personnel. 4.How would fix these problems? Keep track of data to measure forecast.Improve service level,know customers need,based on which,make production planning and scheduling.Match supply with need

Preparation Questions: 1. What are Meditech’s problems in introducing new products? In manufacturing ALL products? High levels of inventory and poor service level. In addition to new product introduction problems, finished goods inventory levels appeared to be remarkably high. 2. What is driving these problems, both systemically and organizationally? Forecasting had definitely been a problem, but determining its extent was difficult. Data to measure forecast accuracy had not previously been tracked, nor had forecasts and demand information been kept. Another possible cause of the problem is "panic ordering" from dealers and affiliates. 3. Why is the Customer Service manager the first person to recognize the major issues? Customer Service deals with everything from occasional customer complaints to establishing strategies to improve delivery service to customers. Customer Service representatives work with dealers and affiliates to keep them updated on product delivery schedules and problems. Often this responsibility places the Customer Service representative in direct contact with hospital personnel. 4. How would fix these problems? Keep track of data to measure forecast.Improve service level,know customers need,based on which,make production planning and scheduling.Match supply with need