上海交通大学：《供应链管理 Supply Chain Management》课程教学资料_Case Studies_SampleWork2013Fall_MediTech（郑周龙）

供应链设计与管理 The first homework Student number:5080309369 Class number:F1003008 Name:郑周龙 Case study Meditech surgical 1.What are Meditech's problems in introducing new products?In manufacturing ALL products? Meditech experiencing new products,poor service levels and inventory levels higher than the required for all products 2.What is driving these problems,both systemically and organizationally? 1.Needs no detailed study 2.Recording and monitoring demand and inventory information systems are poorly designed 3.Forecast errors are not tracked 4.There is a tendency to blame the customer,e.g.,panic order 5.There are built in delays in the planning system and monthly buckets 6.Small changes in the demand planning system amplification 7.Poor communication with customers;Meditech usually do not see the end customer demand

供应链设计与管理 The first homework Student number : 5080309369 Class number : F1003008 Name : 郑周龙 Case study : Meditech surgical 1. What are Meditech’s problems in introducing new products? In manufacturing ALL products? Meditech experiencing new products, poor service levels and inventory levels higher than the required for all products 2. What is driving these problems, both systemically and organizationally? 1. Needs no detailed study 2. Recording and monitoring demand and inventory information systems are poorly designed 3. Forecast errors are not tracked 4. There is a tendency to blame the customer , e.g. , panic order 5. There are built in delays in the planning system and monthly buckets 6. Small changes in the demand planning system amplification 7. Poor communication with customers ; Meditech usually do not see the end customer demand

3.Why is the Customer Service manager the first person to recognize the major issues? Customer Service Manager directly to customer complaints. Therefore,he is in a good position to measure the scale of the problem.Other managers do not trump customers,they do not necessarily pay attention to their satisfaction. 4.How would fix these problems? 1.Recognizing the demand is predictable and create better forecasting systems and accountability 2.Learn to better planning system,planning to eliminate delays and reduce the size of the bucket system time 3.In addition,the inner assembly and pull the system completely eliminates large inventories 4.Development and implementation of better information systems 5.Improve communication with customers

3. Why is the Customer Service manager the first person to recognize the major issues? Customer Service Manager directly to customer complaints. Therefore, he is in a good position to measure the scale of the problem . Other managers do not trump customers, they do not necessarily pay attention to their satisfaction. 4. How would fix these problems? 1. Recognizing the demand is predictable and create better forecasting systems and accountability 2. Learn to better planning system , planning to eliminate delays and reduce the size of the bucket system time 3. In addition, the inner assembly and pull the system completely eliminates large inventories 4. Development and implementation of better information systems 5. Improve communication with customers